- CW Bewitches With 'Secret Circle'
MediaDailyNews, Wayne Friedman - Friday, September 16, 2011
In its season premiere, CW's "Secret Circle" posted a nice preliminary Niels ...
- Video Viewers Embrace Tablets, Not Smartphones
Online Media Daily, Mark Walsh - Friday, September 16, 2011
Video users' love of alternative screens doesn't appear to extend to mobi ...
- Football, TV & The Ad-Edit Ratio
TV Board, Mark Lieberman - Monday, September 19, 2011
Football is a funny thing in the TV world. It drives ratin ...
- Both Advertisers And Viewers Look For Media Efficiency
TV Watch, Wayne Friedman - Monday, September 19, 2011
Media waste is something TV advertisers talk about it when it com ...
- Rentrak Outlines Plans, Tries Not to Mention Competitor
TVBlog, David Goetzl - Monday, September 19, 2011
Rentrak, the upstart TV measurement entity, looked to convince investors last we ...
- Disney Channels Prez Lightcap Resigns
Around the Net In Media, Phyllis Fine - Friday, September 16, 2011
In the "second high-level resignation at Disney this month," Carolina Lightcap unexpected ...
- CBS Finally Diversifying Away From Ad Revenue
Around the Net In Media, Phyllis Fine - Friday, September 16, 2011
CBS -- criticized by investors in the past for "its heavy relian ...
- Cable Ops Reconsider Broadband, Streaming Services
Around the Net In Media, Phyllis Fine - Friday, September 16, 2011
The cable industry's current problems (rising content fees, fewer subscribers) might ...
- Audi Shows America The Sordid Truth
Marketing Daily, Karl Greenberg - Thursday, September 15, 2011
Audi's new advertising campaign for the 2012 A6 sedan is showing ...
- Kaiser Permanente Ads Encourage Better Health
Marketing Daily, Tanya Gazdik - Thursday, September 15, 2011
Created by Warren, Mich.-based Campbell Ewald, the work is based on resear ...
- Cox Honors Latin Americans
Marketing Daily, - Thursday, September 15, 2011
Cox Communications is celebrating Hispanic Heritage Month by launching increased Hispanic-focused on-dema ...
- TRA Utilizes Adap.TV For Online Video Buys
MediaDailyNews, Wayne Friedman - Thursday, September 15, 2011
Media research company TRA is now moving to the Internet to he ...
- NBC Gets Laughs At 'Night'
MediaDailyNews, Wayne Friedman - Thursday, September 15, 2011
NBC had some good reason to cheer for its new comedies ...
- Down Stream: Netflix's New Prices Lose Customers
MediaDailyNews, Wayne Friedman - Thursday, September 15, 2011
TV customers' anger at Netflix, once perceived as the "anti-cable" company, h ...
- Emmy 2011: The Winners Are Tougher To Call Than Usual
TV Board, Ed Martin - Friday, September 16, 2011
Few will dispute that voting members of the Academy of Television Ar ...
- Why Hulu's Next Heads May Roll
TV Watch, Wayne Friedman - Friday, September 16, 2011
"Heads will roll." You hear that on lot on TV. (Currently there ...
- Cable Operators and Netflix Should At Least Date
TVBlog, David Goetzl - Friday, September 16, 2011
If Netflix finds itself losing subscribers en masse either because of i ...
- Cat's Pride Promises 'Fresh' And 'Light'
Marketing Daily, Tanya Gazdik - Wednesday, September 14, 2011
The new formula -- which is 25% lighter than traditional scoopable litt ...
- Election 2012 Brings Billions To TV Coffers
MediaDailyNews, Steve McClellan - Thursday, September 15, 2011
Despite the uncertain economy, one revenue stream that local TV can cou ...
- Univision To Start 'TV Everywhere' Service in 2012
MediaDailyNews, Wayne Friedman - Wednesday, September 14, 2011
Univision intends to start up a "TV Everywhere" service focused from i ...
- CW's 'Ringer,' 'Parenthood' Tally Modest Results
MediaDailyNews, Wayne Friedman - Wednesday, September 14, 2011
The first salvo of the new network season comes from a ho-h ...
- Univision Extends Super Bowl Alliance
MediaDailyNews, David Goetzl - Wednesday, September 14, 2011
Univision, which operates the NFL's Spanish-language Web site in partnership with t ...
- Will the Next Broadcast/Cable System Negotiations Result in A La Carte Packaging?
Online Spin, Dave Morgan - Thursday, September 15, 2011
Is the cable TV subscription business ready to break? Most think ...
- Set-Top-Box Lexicon: Common Commercial Terms
TV Board, Jane Clarke - Thursday, September 15, 2011
Last week we began a discussion of those ad-related terms that a ...
- NBC Still 20% Behind Other Networks, In Only Really Important Business Category
TV Watch, Wayne Friedman - Thursday, September 15, 2011
Whatever business metric value you like when looking at NBC in comparis ...
- Insights & Insanity: Netflix Numbers Hard to Divine, HDTV Dinners on the Menu
TVBlog, David Goetzl - Thursday, September 15, 2011
In this month's "Insights & Insanity," the major drop in Netflix subscribe ...
- Ad Exec Brian Fays Exits Viacom Amid Talk Of Alleged Kickbacks
Around the Net In Media, Phyllis Fine - Wednesday, September 14, 2011
Brian Fays, senior vice president at MTV Networks, has left the compa ...
- Marriott's Fairfield Inn Says 'Let's Get It Done'
Marketing Daily, Tanya Gazdik - Tuesday, September 13, 2011
Kathleen Coney, director, brand marketing, Fairfield Inn & Suites by Marriott, shar ...
- Using Humor To Sell Water Conservation
Marketing Daily, Karlene Lukovitz - Tuesday, September 13, 2011
The "Wasting Water Is Weird" campaign, from Shelton Group in collaboration wi ...
- Hill to Lead BET Consumer Marketing
MediaDailyNews, - Tuesday, September 13, 2011
BET has tapped a former WWE and American Express executive to he ...