- Grant Heads Electus, Tackles Cross-Platform Growth
MediaDailyNews, Gavin O'Malley - Tuesday, September 13, 2011
Multimedia entertainment studio Electus on Tuesday named Chris Grant as its n ...
- Arab News Channel Debuts In 2012
MediaDailyNews, - Tuesday, September 13, 2011
An Arab news channel will debut in 2012, owned by Prince Alwale ...
- Antenna Up: Channel Master Enters OTT Market
MediaDailyNews, Wayne Friedman - Tuesday, September 13, 2011
Channel Master, which has a longtime history as a maker of ...
- Bing Spins 'Gossip Girl' Promo
MediaDailyNews, David Goetzl - Tuesday, September 13, 2011
As it launches its new season this week, CW has sold acce ...
- Window Of Opportunity: Nielsen Zeros In On Prime Time
MediaDailyNews, Wayne Friedman - Tuesday, September 13, 2011
The Nielsen Company says television prime time is really a small amou ...
- What's The Buzz? (And Does It Really Matter?)
TV Board, Steve Sternberg - Wednesday, September 14, 2011
Does a high degree of pre-season buzz have any impact on wheth ...
- More Americans Live Under The Poverty Line -- But What About The Entertainment-Consuming Line?
TV Watch, Wayne Friedman - Wednesday, September 14, 2011
A record number of Americans -- some 46.2 million -- now li ...
- Fox News Turns 15, Continues to Wield Outsized Influence
TVBlog, David Goetzl - Wednesday, September 14, 2011
No matter what people think about Fox News, no matter what conspira ...
- The Power Of TV: Brought To You By A Nutty Professor And An Unintentional Crime Fighter
Video Insider, Karen Herman - Wednesday, September 14, 2011
There was an absolutely brilliant story line on "30 Rock" last seaso ...
- Bing Teams Up With CW To Promote Fall Shows
Around the Net In Media, Phyllis Fine - Tuesday, September 13, 2011
Bing will help CW launch its fall season in a cross-promotional effo ...
- Bravo/ConAgra Deal Cooks Up 'Top Chef' Entrees
Around the Net In Media, Phyllis Fine - Tuesday, September 13, 2011
ConAgra Foods is launching the first result of its partnership with Bra ...
- Online TV Guide Fav.TV Debuts
Around the Net In Media, Phyllis Fine - Tuesday, September 13, 2011
Interactive TV guide Fav.TV launches today, providing a Web site and mobi ...
- CW Brings Bing To TV
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 13, 2011
In a move that demonstrates the importance of collaboration between TV a ...
- 1-800-Dentist Puts Teeth In $50 Million Campaign
Marketing Daily, Tanya Gazdik - Monday, September 12, 2011
The spots use humorous real-life vignettes involving friends, family and co-workers ...
- Universal Sports Moves To Cable, Satellite Outlets
MediaDailyNews, Wayne Friedman - Monday, September 12, 2011
Looking for a more business-friendly national distribution footprint, TV sports network Univers ...
- NewMediaMetrics Update Database, Media Preferences
MediaDailyNews, Steve McClellan - Monday, September 12, 2011
While clients might shift some dollars to newer media, traditional media remai ...
- Hispanics At NBCU Launches State Farm Deal
MediaDailyNews, David Goetzl - Monday, September 12, 2011
NBC Universal's cross-platform sales initiative focusing on the Hispanic audience has ink ...
- I've Got A Secret: Nielsen Is Measuring Internet TV Viewing
TV Board, Gary Holmes - Tuesday, September 13, 2011
In 2006 I was part of the Nielsen team that developed ...
- TV Everywhere: TV Programs On Digital Devices And No Extra Charge -- Maybe
TV Watch, Wayne Friedman - Tuesday, September 13, 2011
TV networks haven't been all that pushy about telling viewers where th ...
- Post-Newsweek's Frank Optimistic About Station Business
TVBlog, David Goetzl - Tuesday, September 13, 2011
Alan Frank has been CEO of the station group owned by t ...
- Ryan Seacrest In Talks To Launch Cable Net
Around the Net In Media, Phyllis Fine - Monday, September 12, 2011
Ryan Seacrest with his own cable channel? That could happen if t ...
- Heineken Takes Spot To Theaters, Partners With IFC
Marketing Daily, Tanya Gazdik - Sunday, September 11, 2011
The campaign appeals to the upscale, progressive 'man of the world,'" Les ...
- For Stein Mart, It's 'Love At First Find'
Marketing Daily, Aaron Baar - Saturday, September 10, 2011
"We have such a loyal and passionate customer base that they real ...
- Dodge Touts 2012 Journey By Hiding It
Marketing Daily, Karl Greenberg - Friday, September 9, 2011
With the 2012 model of Dodge Journey rolling into dealerships, the compa ...
- Viewers Put Money Where Their Mouths Are, Bet Cash On Outcome Of New TV Shows
MediaDailyNews, Joe Mandese - Monday, September 12, 2011
In a novel approach to media research, TV viewers are being ask ...
- San Diego Blackout Cancels Nielsen Ratings
MediaDailyNews, - Friday, September 9, 2011
The blackout that affected 1.4 million homes in the San Diego regi ...
- 18-34s: Some Watch Trad TV, Most Favor Streaming
MediaDailyNews, Steve McClellan - Friday, September 9, 2011
A new TV viewing study from media and marketing consultant Altman Vilandr ...
- Accelerate TV Ad Reach: Rentrak, Collective Create Cross-Platform Metrics
MediaDailyNews, Wayne Friedman - Friday, September 9, 2011
Moving to even more convergent video metrics, media researcher Rentrak and digit ...
- Fox Banks On NFL For 'X Factor' Kickoff
MediaDailyNews, David Goetzl - Friday, September 9, 2011
Fox will look to leverage its NFL audience Sunday to build moment ...
- Collective, Rentrak Bridge TV To Internet Ad Gap
Online Media Daily, Laurie Sullivan - Friday, September 9, 2011
TV Accelerator -- launched jointly by Collective, which provides display and vid ...