Around the Net

CW Brings Bing To TV

In a move that demonstrates the importance of collaboration between TV and online campaigns, the CW will allow Microsoft Bing to run promotional messages in commercials featuring cast and crew members from CW programs. The promos will run in the TV's lower third screen during specific times each evening. The deal hits a younger audience that not only watches television, but interacts with social networks and search engines simultaneously.

Read the whole story at Bing Community »

Next story loading loading..