• Gigaom, Friday, September 16, 2011 4:45 PM

The cable industry's current problems (rising content fees, fewer subscribers) might be eased by "shifting [its] focus from traditional pay TV services to offering broadband services as their anchor products," writes Ryan Lawler.

Some companies are considering this tactic -- including Cablevision, whose COO, Tom Rutledge, told an investor conference the company could offer streaming services from companies like Netflix and Hulu, along with a current product that already allows consumers to stream Web and TV video from their computers to their TVs .

"Our goal is to put everything that's on the Internet on all the screens in the house," Rutledge said.

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