San Francisco ChronicleFox Launches Hispanic Channel: Nat Geo MundoMediaDailyNews, David Goetzl - Monday, April 4, 2011
Fox Networks, which launched a spinoff of the National Geographic Channel la ...
Ensequence Markets 2.0 Programmer Edition 2.0MediaDailyNews, - Friday, April 1, 2011
Interactive TV company Ensequence said it is going to market with t ...
Netflix To Stream 'Glee,' 'Anarchy'MediaDailyNews, - Friday, April 1, 2011
Netflix has expanded a distribution deal with Twentieth Century Fox which wi ...
'Mad Men' Returns: More Commercials, 3 More SeasonsMediaDailyNews, Wayne Friedman - Friday, April 1, 2011
After much delay and heightened drama around the show's creator Matt Weine ...
Animal Planet Joke Snakes Press, SeacrestMediaDailyNews, David Goetzl - Friday, April 1, 2011
Animal Planet has moved swiftly to create a documentary about the dead ...
Four Lessons For TV From The 2011 Final FourTV Board, Mark Lieberman - Monday, April 4, 2011
If you've been as glued to your screens as I have ...
Facing Premium VOD, Theater Owners May Rethink Trailers; TV Stations Could Learn A Lesson TV Watch, Wayne Friedman - Monday, April 4, 2011
Faced with Hollywood studios' new digital movie efforts, so-called premium VOD, theatric ...
MediaCom: Brands Critical in Digital RealmTVBlog, David Goetzl - Monday, April 4, 2011
MediaCom's U.K. office took a break from buying time on Royal Weddi ...
Betty Draper To Be Killed Off? Around the Net In Media, Phyllis Fine - Friday, April 1, 2011
We just heard that Matthew Weiner decided to take into account blogosphe ...
Kids' Cable Upfront Forecast: Blue SkiesAround the Net In Media, Phyllis Fine - Friday, April 1, 2011
In a piece that lays out the stakes for the upfronts f ...
MLB Pitches A Big Opening Day Campaign Marketing Daily, Karl Greenberg - Thursday, March 31, 2011
The initial salvo of TV and Web creative touts San Francisco Giant ...
Greek Yogurt: Athenos 'Yiayia' Spot Beats Competitors Marketing Daily, Karlene Lukovitz - Thursday, March 31, 2011
Kraft Athenos's new "Yiayia" campaign may have offended some Greek organizations, b ...
'Nightline' Is Late-Night Winner, Triple-Demo ThreatMediaDailyNews, Wayne Friedman - Thursday, March 31, 2011
In the midst of what may be the tightest race in yea ...
Targeting 18-to-49s, NBC Turns To Celebrated OctogenarianMediaDailyNews, David Goetzl - Thursday, March 31, 2011
NBC is looking to take advantage of the popularity of the 89-year-o ...
FSN Rebranded As Root SportsMediaDailyNews, - Thursday, March 31, 2011
Root Sports is the new brand identity for the three regional spor ...
Bowled Over: ESPN Posts Best Quarter MediaDailyNews, David Goetzl - Thursday, March 31, 2011
With the addition of the Bowl Championship Series and live sports becomi ...
Set-Top-Box Lexicon: Digital HardwareTV Board, Jane Clarke - Friday, April 1, 2011
We could fill up several columns with definitions that apply to t ...
TV Upfront 2011: Pumping Iron -- And CPMs! TV Watch, Wayne Friedman - Friday, April 1, 2011
Will this year's TV upfront be strong? Hey, can Schwarzenegger still benchpre ...
Leaders and Bleeders: 'Mad Men' Advertisers and iPad TV Head in Different DirectionsTVBlog, David Goetzl - Friday, April 1, 2011
New "Mad Men" deal to allow 22 more minutes of ad ti ...
Tim Tebow Touts Brand In First Jockey TV Spot Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 31, 2011
Jockey International has launched its first TV spot with Denver Broncos ...