- Ignon Manages NBC Account For Horizon Media
MediaDailyNews, - Monday, January 31, 2011
Horizon Media has hired entertainment marketing veteran Alex R. Ignon as seni ...
- Turbo Tax Owns NBC Sunday For 'All-Star' Push
MediaDailyNews, Wayne Friedman - Friday, January 28, 2011
With the big tax return selling season here, Turbo Tax decided ...
- NASCAR Airs Racing Specials In 3D
MediaDailyNews, David Goetzl - Friday, January 28, 2011
After TNT offered a NASCAR race in 3D last summer that air ...
- Fox Rebounds With 'Idol,' 'Bones' Improves
MediaDailyNews, Wayne Friedman - Friday, January 28, 2011
Long an also-ran on Thursday night, Fox has made up for ...
- Obama & The Entrepreneur's Creed
TV Board, Mark Lieberman - Monday, January 31, 2011
President Obama's State of the Union address last week gave a b ...
- Young Consumers: Cutting Cable Costs & Splurging on Movies May Not Be Contradictory
TV Watch, Wayne Friedman - Monday, January 31, 2011
What happens with theatrical movies never seem to be a predictor f ...
- NBCU/Comcast Readies For Mega-Marketing Packages
TVBlog, David Goetzl - Monday, January 31, 2011
Get ready for Ryan Seacrest to interview an animated bunny on E! ...
- Katie Couric: New Queen Of Talk Shows?
Around the Net In Media, Phyllis Fine - Friday, January 28, 2011
When CBS News anchor Katie Couric's contract expires in May, she m ...
- Kids Today -- No Predicting Their TV Tastes!
Around the Net In Media, Phyllis Fine - Friday, January 28, 2011
After Mike Donovan polled his college students on how and what th ...
- Comcast Gifts NBCU Employees, Ditches Peacock
Around the Net In Media, Phyllis Fine - Friday, January 28, 2011
In case NBC Universal employees are feeling at all ambivalent about Comcast ...
- Allstate, American Family Differ In Hispanic Approach
Marketing Daily, Tanya Gazdik - Thursday, January 27, 2011
A spinoff of its national general market advertising campaign, "Mayhem," Allstate ...
- Avis Ad Claims 'We Try Harder'
Marketing Daily, - Thursday, January 27, 2011
Avis Rent A Car is launching a new ad campaign that featur ...
- Time Warner Cable: Profits Rise, Fewer Subscribers
MediaDailyNews, Wayne Friedman - Thursday, January 27, 2011
Time Warner Cable registered big profit gains for its fourth quarter ...
- Healthier Food Ad Messages Generate Big Media Buzz
MediaDailyNews, Wayne Friedman - Thursday, January 27, 2011
Healthier messaging from big fast-food and confection companies is getting women ...
- Repping Verizon Ups TWC Ad Sales
MediaDailyNews, David Goetzl - Thursday, January 27, 2011
A deal where Time Warner Cable serves as a sales rep f ...
- When Your Kids 'Check it Out!'
Online Media Daily, George Simpson - Friday, January 28, 2011
The Washington Post -- which I was reading as I test-drove Ongo.c ...
- Computers Hooking Up With TVs
Research Brief, Jack Loechner - Friday, January 28, 2011
According to SideReel, an independent Web TV destination with a base ...
- The State of the Union Address -- This Constitutionally Mandated Speech Brought To You By...
TV Board, Don Seaman - Friday, January 28, 2011
Here's an American reality for you: We expect commercialization. Sponsorships make t ...
- Hulu Ponders Pay TV Model as NBC Pulls Back; Where Does That Leave Comcast?
TV Watch, Wayne Friedman - Friday, January 28, 2011
Pushed around by the still-hot media commodity that is Netflix, the rumblin ...
- CBS Helps Enable Charlie Sheen's Bad Boy Behavior
TVBlog, David Goetzl - Friday, January 28, 2011
The NBC morning show asked Friday at what point CBS becomes ...
- Rabbis Call Out Fox News On 'Nazi' Talk
Around the Net In Media, Phyllis Fine - Thursday, January 27, 2011
A coalition of rabbis from all major branches of the Jewish fai ...
- Man Vs. Machine Challenge Documented In E-Book -- Without Ending
Around the Net In Media, Phyllis Fine - Thursday, January 27, 2011
You may have seen the ads promoting the "Jeopardy" challenge that pi ...
- Hulu Obits Premature?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, January 27, 2011
Is Hulu living on borrowed time? While that might be an overstatemen ...
- Broadcast Sector: Improved Profitability, Undervalued Stocks
MediaDailyNews, Wayne Friedman - Wednesday, January 26, 2011
Although TV stations continue to report hefty financial gains in recent period ...
- Epix Creating TV App
MediaDailyNews, - Wednesday, January 26, 2011
Cross-platform pay-TV venture Epix announced at NATPE that it was creating ...
- Super Bowl Scores More Digital Viewers
MediaDailyNews, Wayne Friedman - Wednesday, January 26, 2011
Young Super Bowl TV watchers 18-34 who have smartphones will be usi ...
- Canoe Ventures Readies Interactive Ads For Spring
MediaDailyNews, David Goetzl - Wednesday, January 26, 2011
Canoe Ventures CEO David Verklin said that seven networks will offer advertise ...
- Regis Is Leaving Daytime, Not Show Biz
MediaDailyNews, David Goetzl - Wednesday, January 26, 2011
Regis Philbin said he made a mistake when he announced that ...
- Syndication & TV Stations: A Missed Revenue Opportunity?
TV Watch, Wayne Friedman - Thursday, January 27, 2011
Television stations and the syndication industry continue to be a steady busine ...
- TWC, Netflix Face-Off Over Streaming Issues
TVBlog, David Goetzl - Thursday, January 27, 2011
The evolving nature of bedfellows and bed-foes in the entertainment ecosystem ...