- HomeAway.com Reveals Super Bowl Ad
Marketing Daily, Tanya Gazdik - Tuesday, February 1, 2011
The 2011 spot stars the fictional "Minister of Detourism" in a top-secr ...
- Rent-A-Center Sponsors Pre-Super Bowl Show
Marketing Daily, - Tuesday, February 1, 2011
Rent-A-Center is sponsoring a pre-game Super Bowl TV show titled "Inside t ...
- SSI: Super Bowl Is All About The Game, Not Ads
MediaDailyNews, Wayne Friedman - Tuesday, February 1, 2011
While many Super Bowl surveys will talk up the importance of viewe ...
- Winter, Sabin Upped At Discovery, TLC
MediaDailyNews, - Tuesday, February 1, 2011
Amy Winter was named general manager and EVP of TLC and Edwa ...
- Carson Daly To Host 'Voice'
MediaDailyNews, - Tuesday, February 1, 2011
Carson Daly, host of NBC's "Last Call with Carson Daly," will ho ...
- 'Grey's Anatomy' Syncs App, Lexus Sponsors
MediaDailyNews, David Goetzl - Tuesday, February 1, 2011
ABC's first effort to deploy a new Nielsen app that allows ...
- Hulu Changes? Some Media Companies On The Outside Like Where They Sit
TV Watch, Wayne Friedman - Wednesday, February 2, 2011
Trouble at Hulu may mean only one sure thing: CBS and Ti ...
- GoDaddy Wants Super Bowl Acceptance
TVBlog, David Goetzl - Wednesday, February 2, 2011
Who would have thought Bob Parsons might actually have a strategy behi ...
- GLAAD Tells 'SNL' To Apologize For Transgender Sketch
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 1, 2011
The Gay & Lesbian Alliance Against Defamation wants a mea culpa fr ...
- NBC Stations Looking To Local News Co-Ops For Content
Around the Net In Media, Phyllis Fine - Tuesday, February 1, 2011
In order to fulfill the FCC order approving the Comcast-NBCU deal, t ...
- The CBS Sheen Report
Around the Net In Media, Phyllis Fine - Tuesday, February 1, 2011
The latest on the famously misbehaving star and his high-rated TV sho ...
- Chevrolet Goes For Goal With Super Bowl Buy
Marketing Daily, Karl Greenberg - Monday, January 31, 2011
Chevrolet may have been licking its wounds last year, but it's ba ...
- Kellogg Crunchy Nut: Taste As #1 Message
Marketing Daily, Karlene Lukovitz - Monday, January 31, 2011
"We're kind of debunking the notion that only children want great-tasting cereal ...
- Philadelphia Expands Tourism Campaign
Marketing Daily, Karl Greenberg - Monday, January 31, 2011
"With Love, Philadelphia XOXO" includes a consumer-engagement program to get people ...
- Kleenex Dangles Disney In Hispanic Kids Effort
Marketing Daily, - Tuesday, February 1, 2011
Kleenex brand facial tissue is offering Hispanic children a chance to w ...
- GM Launches Syndicated Male-Lifestyle TV Show
Marketing Daily, - Monday, January 31, 2011
General Motors has launched a new TV series called "Inside the Vault ...
- Fears Of NFL Lockout Increase
MediaDailyNews, - Monday, January 31, 2011
The NFL collective bargaining agreement is set to expire on March ...
- 68% of U.S. Adults To Watch Super Bowl, Ads Big Draw
MediaDailyNews, Wayne Friedman - Monday, January 31, 2011
The Super Bowl may not be as super as a year a ...
- Akoo Expands University Presence
MediaDailyNews, Erik Sass - Monday, January 31, 2011
Akoo, which operates an interactive, digital out-of-home video network reaching college dini ...
- Dietary Guidelines And The Butterfly Effect
TV Board, Bob DeSena - Tuesday, February 1, 2011
Last week I had lunch with a colleague for whom I ha ...
- CBS Flags NFL Union: Your Name In Event's Title Doesn't Change Advocacy Ad Rules
TV Watch, Wayne Friedman - Tuesday, February 1, 2011
You probably won't see any TV commercials touting disgust over films ...
- TV Leaders, Bleeders For February
TVBlog, David Goetzl - Tuesday, February 1, 2011
It's February and the snow might not stop in the Northeast a ...
- Cord Cutters Suffer the 'Paradox of Choice'
VidBlog, Steve Smith - Tuesday, February 1, 2011
We speculate a lot about how many people out there in Ameri ...
- Aaron Sorkin's Cable News Drama Set For HBO
Around the Net In Media, Phyllis Fine - Monday, January 31, 2011
After taking on the White House and Facebook, Aaron Sorkin's next top ...
- Forecast: Local TV Set For Growth This Year
Around the Net In Media, Phyllis Fine - Monday, January 31, 2011
Core advertising for local TV stations will grow in 2011 and rema ...
- Another View Of Jeff Zucker
Around the Net In Media, Phyllis Fine - Monday, January 31, 2011
The popular take on NCBU's departing Jeff Zucker --"Not since Gerald Lev ...
- HDTVB: Bureau Helps Advertisers Find Stations Inserting HD Ads
MediaDailyNews, Joe Mandese - Monday, January 31, 2011
Thanks to digital spectrum and hardware, high-definition TV has been bringing ...
- Wedding Central Bows First Special: 'William & Kate'
MediaDailyNews, - Friday, January 28, 2011
Wedding Central today announced the network's firsr original project, the one-hour speci ...
- NHL Ups Sponsorships, Media Spending
MediaDailyNews, Wayne Friedman - Friday, January 28, 2011
The NFL isn't the only sport to crow about higher ratings a ...
- Audi Super Bowl Ad Puts Redefined Luxury In Driver's Seat
MediaDailyNews, David Goetzl - Friday, January 28, 2011
Audi will join the traffic jam of car ads in the Sup ...