- AT&T Reaches Out To Business Community
Marketing Daily, Aaron Baar - Thursday, February 3, 2011
"This is the network," the television commercial begins, "a living, breathing intelligen ...
- How Do You Stand Out in a Tight Marketplace? ITV, Of Course
MediaDailyNews, David Verklin - Thursday, February 3, 2011
National interactive television is here, and it can be your best frien ...
- NBC Sports Names Key Execs
MediaDailyNews, - Thursday, February 3, 2011
Dick Ebersol, chairman of the recently formed NBC Sports Group, has ma ...
- Broadcast TV Grows Digital Biz, Spikes 14%
MediaDailyNews, Wayne Friedman - Thursday, February 3, 2011
Television stations are slowly growing their online/digital advertising businesses. Total digital advertisi ...
- Viacom: TV Nets Ad Numbers Soar, Film Division Falters
MediaDailyNews, Wayne Friedman - Thursday, February 3, 2011
Viacom grabbed double-digit increases for advertising for its domestic TV channels ...
- Lower 'Idol' Ratings Gives Fox More Leverage
MediaDailyNews, David Goetzl - Thursday, February 3, 2011
Despite declining ratings, CKX, the company that owns production rights to "Americ ...
- Chasing 1984: What Is The Real Super Bowl Content?
TV Board, Don Seaman - Friday, February 4, 2011
Why do we continue to ignore the fact that Super Bowl commercia ...
- Media Insights Q&A with Stu Rodnick, Managing Director, Three Screen Nation
TV Board, Charlene Weisler - Friday, February 4, 2011
Stu Rodnick, Managing Director of Three Screen Nation, is a media expe ...
- Digital Video: Time To Tell Traditional TV Advertisers Your Compelling And Easy-To-Understand Story
TV Watch, Wayne Friedman - Friday, February 4, 2011
Digital video executives still know what traditional TV advertisers want: the rig ...
- NFL, Players Union: Fight Behind Closed Doors
TVBlog, David Goetzl - Friday, February 4, 2011
After the NFL touts record Super Bowl viewership, the league and i ...
- Long-Time NBC Sports Chief Already Changing Comcast Team
Around the Net In Media, Phyllis Fine - Thursday, February 3, 2011
Dick Ebersol, who has been running NBC Sports for almost 22 yea ...
- Foot In Mouth: Hulu Chief Attacks Traditional TV Model
Around the Net In Media, Phyllis Fine - Thursday, February 3, 2011
Hulu Chief Exec Jason Kilar wrote in a blot post Wednesday th ...
- Sealy Says Beds Aren't Just For Sleeping
Marketing Daily, - Wednesday, February 2, 2011
The effort will include digital, social, print and TV with the fir ...
- News Corp.'s Cable TV Revs Up 12%, Overall Earnings Rise
MediaDailyNews, Wayne Friedman - Wednesday, February 2, 2011
Despite lower double-digit ratings in the fall, Fox grabbed big double-digit percenta ...
- Starcom MediaVest Expands Rentrak Deal
MediaDailyNews, - Thursday, February 3, 2011
Publicis' Starcom MediaVest Group this morning announced an expansion of its contra ...
- TWC To Debut VOD Service, Touts 6% Rev Growth in '10
MediaDailyNews, David Goetzl - Wednesday, February 2, 2011
For the full-year 2010, Time Warner overall posted a 6% revenue grow ...
- Discovery Names Bargueiras GM, Spanish Nets
MediaDailyNews, - Wednesday, February 2, 2011
Ivan Bargueiras, a 14-year Discovery vet, was promoted to the position ...
- Worldwide: Argyle TV Pushes Global Channels
MediaDailyNews, Wayne Friedman - Wednesday, February 2, 2011
Another third-party digital television video channel has started up with a hea ...
- Galavision, Verizon Team For Product Placement Deal
MediaDailyNews, David Goetzl - Wednesday, February 2, 2011
Verizon Wireless will play a Dr. Phil role in a new reali ...
- Converse Joins TVB As Financial VP
MediaDailyNews, - Wednesday, February 2, 2011
Susan Converse has joined TVB as VP, finance and administration, replacing Ho ...
- Online Viewers Decrease TV Time, Up Video Watching
Online Media Daily, Gavin O'Malley - Wednesday, February 2, 2011
Has online video viewing reached a plateau? Well, while a full 6 ...
- Industry Lexicon: Clickstream and Keystream Data
TV Board, Jane Clarke - Thursday, February 3, 2011
Previously, we broke down and defined all the different varieties of Set-T ...
- LA's 'Upfront' Football Sponsorship Plan: A New Model For TV Programs?
TV Watch, Wayne Friedman - Thursday, February 3, 2011
Just another day in Los Angeles where the entertainment cart comes befo ...
- Tony Ponturo Reflects On AB's Super Bowl History
TVBlog, David Goetzl - Thursday, February 3, 2011
Tony Ponturo, former head of media buying for Anheuser-Busch, spent 26 Sup ...
- Why Super Bowl Ads Should Cost Five Times As Much
Video Insider, Richard Smullen - Thursday, February 3, 2011
Are Super Bowl commercials worth more than $2.6 million for :30? ...
- Weather Channel Breaks Records As We Wait For Storm To Break
Around the Net In Media, Phyllis Fine - Wednesday, February 2, 2011
While you're freezing and shoveling and cursing Old Man Winter, there's o ...
- 'Skins' Vs. Al Jazeera
Around the Net In Media, Phyllis Fine - Wednesday, February 2, 2011
What's the connection between a TV show some call child porn, a ...
- Addressing Addresssable TV
Around the Net In Media, Phyllis Fine - Wednesday, February 2, 2011
This story in the February issue of Direct Marketing nicely summarizes what ...
- Nissan Says Quest Is A Minivan, NTTAWWT
Marketing Daily, Karl Greenberg - Tuesday, February 1, 2011
The effort, via AOR TBWA Chiat/Day, centers on a 30-second television sp ...
- Van Heusen: All Super Bowl But The Game Itself
Marketing Daily, Karl Greenberg - Tuesday, February 1, 2011
Says Mike Kelly, EVP of marketing for PVH: "What we are doi ...