Archives of Pediatrics & Adolescent MedicineHasbro CEO Happy With Discovery's Hub PerformanceMediaDailyNews, David Goetzl - Monday, February 7, 2011
Hasbro CEO Brian Goldner expressed a level of satisfaction with kids' netwo ...
Kitchen Reveals Digital Menu: Ingredients Include Content, Distribution, Platforms, PersonalizationOnline Media Daily, Joe Mandese - Tuesday, February 8, 2011
The Media Kitchen, the media services division of MDC Partners, is betti ...
Super Bowl Ads: Auto Ads Drove BuzzOnline Media Daily, Laurie Sullivan - Monday, February 7, 2011
Brands spent millions for ads during the Super Bowl. Groupon was slamm ...
Will Olbermann And Current TV Define A New Model?Online Spin, Joe Marchese - Tuesday, February 8, 2011
As big as the news is that Keith Olbermann is going ...
Musings On A Super Day TV Board, Bob DeSena - Tuesday, February 8, 2011
When we last discussed the evolving role and nature of content ...
Paying For Digital Movies Easier To Stomach Than Paying For Digital TV Shows TV Watch, Wayne Friedman - Tuesday, February 8, 2011
Everyone has preferences when it comes to paying for entertainment content do ...
AT&T, Verizon Battle As Broadcast Draws Cord-CuttersTVBlog, David Goetzl - Tuesday, February 8, 2011
The cord-cutters who ultimately become happy with their decision need three thing ...
'Idol' As Model For Network-Affiliate RelationsAround the Net In Media, Phyllis Fine - Monday, February 7, 2011
Even after "American Idol" finally goes off the air, "it will ha ...
Glasses-Free 3D TV: NOT Coming Soon, So Shut Up About ItAround the Net In Media, Phyllis Fine - Monday, February 7, 2011
There's a "false expectation" that glasses-free 3D TV is set to co ...
Naughty Video Boosts Ratings Of 'Feud'Around the Net In Media, Phyllis Fine - Monday, February 7, 2011
Digital content can definitely boost traditional media content, as is evident fr ...
Honda CR-V Ad Takes On Changing Weather Marketing Daily, - Saturday, February 5, 2011
Honda is launching a spot via AOR RPA and Brand New Scho ...
Royal Caribbean Goes To Bowl With February PitchMarketing Daily, - Saturday, February 5, 2011
Royal Caribbean is running a spot in Sunday's Super Bowl. The a ...
Ad Spending Confidence Reaches Highest Levels, Especially For Mobile, Online, Cable TVMediaDailyNews, Joe Mandese - Monday, February 7, 2011
The optimism of ad executives, as measured by their plans to increa ...
'Big Bang' Holds Steady, 'Idol' May Reign Again MediaDailyNews, Wayne Friedman - Friday, February 4, 2011
The first Thursday of February gave us a true sense of whe ...
TiVo's Ad Scorecard Measures Brand EffectivenessMediaDailyNews, Wayne Friedman - Friday, February 4, 2011
Which brands hold on to their viewers the longest in a D ...
Postcard From LondonTV Board, Mark Lieberman - Monday, February 7, 2011
There's nothing like a quick jump across the pond to remind y ...
Super Bowl's Commercial Content Gets Pre-Game Internet Viewing -- Raising Questions For Future TV Watch, Wayne Friedman - Monday, February 7, 2011
Spending $3 million on a Super Bowl ad -- and then releasi ...
Super Bowl Ad RecapTVBlog, David Goetzl - Monday, February 7, 2011
Bud Light and Doritos seemingly knew they had some winners in the ...
How Networks Are Covering Hot SpotAround the Net In Media, Phyllis Fine - Friday, February 4, 2011
If you want to know what's happening in Egypt from the broadca ...
Nielsen-Killers? Competition For Other TV Ad Metrics Services Heats UpAround the Net In Media, Phyllis Fine - Friday, February 4, 2011
And they're off! Wall Street Journal's Jessica Vascellaro analyzes the race ...
Bravo' Gets Its 'Just Desserts' AgainAround the Net In Media, Phyllis Fine - Friday, February 4, 2011
Yum! Bravo announced it is picking up a second season of "T ...
Sony's TV Biz Driving Down Company ProfitsAround the Net In Media, Phyllis Fine - Friday, February 4, 2011
The drop in TV prices was one of two major factors accounti ...
Kraft Snacks Warm Fans Up For The Big Game Marketing Daily, Karlene Lukovitz - Thursday, February 3, 2011
"As part of our strategy to step up our investment in o ...
NHL Campaign Promos Tim Hortons Heritage Classic Marketing Daily, Karl Greenberg - Thursday, February 3, 2011
The campaign, developed by the NHL in consultation with global advertising agen ...