- General Motors Goes On Volt Offensive
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 26, 2012
It's about damn time. Chevrolet is finally firing back at the pinhea ...
- Hallmark Replaces Martha (Stewart) With Marie (Osmond)
Around the Net In Media, Phyllis Fine - Thursday, January 26, 2012
From domestic diva to a sweet song-and-dance lady! Hallmark Channel is clo ...
- And Who's The Biggest Cable News Channel Online?
Around the Net In Media, Phyllis Fine - Thursday, January 26, 2012
It's CNN, claims -- surprise! -- CNN. According to its data, la ...
- Time Warner Reports Solid Q4
Around the Net In Media, Phyllis Fine - Thursday, January 26, 2012
With its Q4 2011 numbers, Time Warner "easily beat analyst estimates ...
- Suzuki Goes Regional For Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 26, 2012
This year, the automaker is doubling down, putting a much more elabora ...
- Sports TV Ads Solid, Cable Big WInner In 2011
MediaDailyNews, Wayne Friedman - Wednesday, January 25, 2012
TV advertising for national TV sports programming grew 6% for the bett ...
- 'X Factor' To Get Makeover
MediaDailyNews, David Goetzl - Wednesday, January 25, 2012
As significant changes are coming to "The X Factor" this fall, ...
- Telemundo Confident In Comcast's Support
MediaDailyNews, David Goetzl - Wednesday, January 25, 2012
Telemundo chief Emilio Romano spent part of a NATPE appearance touting Comcast ...
- Oscar...Oscar, Oscar! Awards and ABC Launch Second Screen 2.0
MoBlog, Steve Smith - Thursday, January 26, 2012
With the nominations announced on Tuesday, Oscar Awards season formally begins. A ...
- Set-Top Box Lexicon: Engagement
TV Board, Jane Clarke - Thursday, January 26, 2012
Retention of content is one aspect of engagement. But what exactly ...
- With 'Family TV' Getting Old-Fashioned, Can 'Co-Viewing' Work?
TV Watch, Wayne Friedman - Thursday, January 26, 2012
Still looking for family entertainment on TV? "Modern Family" and shows li ...
- Brad Pitt Urged Jonah Hill To Lose Weight -- & Other Oscar Nom. Tidbits
Around the Net In Media, Phyllis Fine - Wednesday, January 25, 2012
Here comes press coverage of the Oscars, which were announced yesterday. T ...
- Bethenny Frankel's Talk Show Will Be On Air After All
Around the Net In Media, Phyllis Fine - Wednesday, January 25, 2012
"Turns out rumors of Bethenny Frankel's demise – as a syndicated ta ...
- Papa John's Bets On Super Bowl Coin-toss Promo
Marketing Daily, Karlene Lukovitz - Tuesday, January 24, 2012
This year, Papa John's is giving its fans much better odds ...
- Magna: Smaller Ad Growth In 2012, Broadcast TV, Nets See Biggest Rise
MediaDailyNews, Wayne Friedman - Tuesday, January 24, 2012
Taking out political and Olympic advertising, MagnaGlobal says core media advertising revenu ...
- Second Screening
MediaDailyNews, Mike Bloxham - Wednesday, January 25, 2012
There are a handful of things that are likely to drive succe ...
- New DiSpirito Show Launches In Fall
MediaDailyNews, Fern Siegel - Tuesday, January 24, 2012
Bellum Entertainment has teamed with celebrity chef Rocco DiSpirito to launch ...
- Netflix Pushes Originals, 'Lilyhammer' Debuts In February
MediaDailyNews, David Goetzl - Tuesday, January 24, 2012
Netflix plans to have five original series available for streaming by mid-201 ...
- 'Idol' Reigns In TV, Social Media Ratings
MediaDailyNews, Wayne Friedman - Tuesday, January 24, 2012
For those believing social media activity and traditional TV ratings can wo ...
- Millennials Remain Difficult To Reach
Online Media Daily, Laurie Sullivan - Tuesday, January 24, 2012
Digital ads will become more creative in 2012 to motivate a generati ...
- David Kenny Replaces Mike Kelly At Weather Channel Cos.
Raw, Joe Mandese - Tuesday, January 24, 2012
In a surprise move, The Weather Channel Companies has named former Akam ...
- Media Insights Q&A With Brightline's Michael Finn
TV Board, Charlene Weisler - Wednesday, January 25, 2012
Michael Finn, president of Brightline, has extensive ad sales experience across platfor ...
- New Broadcast Networks Need Good After-Market -- Or Current Market -- Partners
TV Watch, Wayne Friedman - Wednesday, January 25, 2012
Here'w an easy TV business quiz: If you were starting a n ...
- Sean Combs' 'Revolt': New Music-Themed Cable Channel
Around the Net In Media, Phyllis Fine - Tuesday, January 24, 2012
Sean "Diddy" Combs is planning to launch a "well-funded" music and mus ...
- Lexus Super Bowl Ad: Big Changes
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Lexus will debut its first-ever Super Bowl commercial for Super Bowl XLV ...
- News Corp., RCN To Launch MundoFox
MediaDailyNews, Wayne Friedman - Monday, January 23, 2012
News Corp. and Colombian broadcaster RCN Television Group will create a n ...
- 'Katie' Syndicated In Most Of U.S.
MediaDailyNews, Fern Siegel - Monday, January 23, 2012
Katie Couric's syndicated talk show "Katie" has been cleared in 93% ...
- Nielsen: Web Sites Can Increase Local TV Reach
MediaDailyNews, David Goetzl - Tuesday, January 24, 2012
Nielsen research indicates stations can use their Web sites to notably expa ...
- Agency Execs Launch Social TV Platform, Say 'TV Dinner' Will Give Some Byte To Viewing
MediaDailyNews, Joe Mandese - Tuesday, January 24, 2012
With the goal of transforming the way people watch, interact with, a ...
- NBCU Renews O&O, Content Focus
MediaDailyNews, David Goetzl - Monday, January 23, 2012
The new NBCUniversal has moved to increase resources for its 10 N ...