- TV Everywhere Will Overshadow Hulu and YouTube
MoBlog, Steve Smith - Tuesday, January 24, 2012
Hulu is glomming ad dollars and YouTube has traffic and now mo ...
- For True Engagement, Follow Viewers' Extra Entertainment Money
TV Watch, Wayne Friedman - Tuesday, January 24, 2012
How do you measure true TV engagement? I'm not talking about wistful ...
- Fox, Unilever, Do A Deal With A Global 'Touch'
Around the Net In Media, Phyllis Fine - Monday, January 23, 2012
In a historic move, Fox will debut "Touch," a drama starring Kief ...
- RLTV, Channel For Seniors, Still 'Hard Sell' For Clearance
Around the Net In Media, Phyllis Fine - Monday, January 23, 2012
RLTV, the channel targeted to baby boomers founded in 2006, may ha ...
- Staples Gives $250,000 In TV Ads To Small Businesses
Marketing Daily, Sarah Mahoney - Saturday, January 21, 2012
Staples says it will give away $250,000 in TV ad money ...
- Why Animals Rock The Super Bowl
Marketing Daily, Sarah Mahoney - Saturday, January 21, 2012
Budweiser's magnificently predictable Clydesdales. A righteous pug kicking down doors for Dorito ...
- Kraft Cheese Veers A Bit From The Mainstream
Marketing Daily, Karlene Lukovitz - Saturday, January 21, 2012
The new campaign from Kraft Cheese is unusual because it spans fi ...
- Raycom Takes Stake In My Tupelo, Expands Sports Lineup
MediaDailyNews, David Goetzl - Friday, January 20, 2012
Raycom Media, the station group with a college sports syndication operation, ...
- 'Bang' Challenges Falling 'Idol'
MediaDailyNews, Wayne Friedman - Friday, January 20, 2012
Network television got a lot closer on Thursday night -- sometimes broadca ...
- Cisco Links In, Take TV Campaign To Social Business Platform
Online Media Daily, Laurie Sullivan - Monday, January 23, 2012
Cisco Systems becomes the first company to launch a targeted video ...
- Touchtv Announces iPad App
Online Media Daily, Fern Siegel - Friday, January 20, 2012
Created by SkyGrid,Touchtv announced the Touchtv App for iPad, so viewers c ...
- NBC News Gets Into Publishing, No, Not THAT 'Publishing'
Raw, Joe Mandese - Monday, January 23, 2012
NBC News just unveiled NBC Publishing,a new division to "extend the N ...
- Sampling Or Piracy? Are Viewers Thieves, Lazy, Or Being Abetted?
TV Watch, Wayne Friedman - Monday, January 23, 2012
For some, there is a fine line between sampling and piracy. F ...
- CBS Getting Jump On Next Year's Super Bowl Ad Sales
Around the Net In Media, Phyllis Fine - Friday, January 20, 2012
Talk about planning ahead. CBS has "concluded business already for next year ...
- Samsung Shows Off New Muscle At CES
Around the Net In Media, Phyllis Fine - Friday, January 20, 2012
Last week at CES Samsung showed off its new capability: allowing viewe ...
- Subway Serves Up Poor Product Placement
Around the Net In Media, Phyllis Fine - Friday, January 20, 2012
Was the mention of Subway sandwiches in Monday's episode of CBS' "Hawa ...
- 'Idol" Still On Perch, Makes VOD Debut
MediaDailyNews, Wayne Friedman - Thursday, January 19, 2012
Fox's "American Idol" starts up its 11th season as TV's still-biggest sh ...
- Stop The Presses (Again): Online To Surpass Print Ad Spending This Year
MediaDailyNews, Joe Mandese - Thursday, January 19, 2012
eMarketer just released an updated ad forecast predicting that online would surpa ...
- Bravo's 'Watch What Happens: Live' Brings Social Media To Late-Night TV
TV Board, Ed Martin - Friday, January 20, 2012
Is Andy Cohen the smartest man working in television? You may n ...
- Super Bowl Media Buying 'Makes You Be Sharp"
TV Watch, Wayne Friedman - Friday, January 20, 2012
More new advertisers will offer commercials in the upcoming Super Bowl th ...
- Super Bowl Newbies
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 19, 2012
David Beckham will wear underwear for H&M in the Super Bowl. Fo ...
- Q&A: In Praise Of The Humble Infomercial
Marketing Daily, Sarah Mahoney - Wednesday, January 18, 2012
Doug Garnett, CEO of Atomic Direct, the company behind such products ...
- TaxACT Makes Super Bowl Debut
Marketing Daily, Tanya Gazdik - Wednesday, January 18, 2012
The big buy is part of a multi-dimensional marketing campaign that includ ...
- Ad Industry Releases 'Final' Neuromarketing Report, Plans To Model Effectiveness Vs. 'Traditional' Research
MediaDailyNews, Joe Mandese - Thursday, January 19, 2012
In a push to accelerate the promising field of neuromarketing, Madison Avenue ...
- Mandel Returns, Former Buyer Turns 'Buyometric' TV Targeter
MediaDailyNews, David Goetzl - Wednesday, January 18, 2012
Jon Mandel, the longtime top media-buying executive and former chief of ...
- Harris: NCIS' Harmon Most Popular TV Star, DeGeneres Now No. 2
MediaDailyNews, Wayne Friedman - Wednesday, January 18, 2012
Looking to more closely align your brands with consumers' favorite TV star ...
- Univision Collects Percentage Of Entravision Sales
MediaDailyNews, David Goetzl - Wednesday, January 18, 2012
Entravision, the owner of a slew of Spanish-language TV stations, has alter ...
- TVB Taps Former MPGer Seaman For Marketing Communications
MediaDailyNews, Joe Mandese - Wednesday, January 18, 2012
Don Seaman, former vice president-director of communications analysis at Havas' MPG, h ...
- Viggle Checks In As Loyalty TV Tool
MediaDailyNews, Laurie Sullivan - Wednesday, January 18, 2012
Function(x) said Wednesday it plans to launch Viggle, a free loyalty progr ...
- The Golden Globes Melted Velveeta All Over My iPad
Mobile Insider, Steve Smith - Thursday, January 19, 2012
There was a lot of time to multitask during last Sunday's Gold ...