- Ubiquity of Mobile Platforms Threatens Pay TV Subscriptions
Research Brief, Jack Loechner - Thursday, January 19, 2012
According to Deloitte's sixth edition "State of the Media Democracy" survey, acce ...
- Set-Top-Box Lexicon: Commercial Retention Metrics
TV Board, Jane Clarke - Thursday, January 19, 2012
CIMM is taking a pro-active role in advancing new media nomenclature a ...
- New Music, Entertainment Channel Can Take Lessons From MTV
TV Watch, Wayne Friedman - Thursday, January 19, 2012
What's your first thought when you hear about a new "music, p ...
- Scripps Forecast: Blue Skies For TV Revenue, Rain For Newspapers
Around the Net In Media, Phyllis Fine - Wednesday, January 18, 2012
E.W. Scripps forecast a 50% jump in revenue for its TV busines ...
- Super Bowl Ad Stats: More Than $1.7B In 10 Years
Around the Net In Media, Phyllis Fine - Wednesday, January 18, 2012
Marketers have spent $1.72 billion on Super Bowls over the past ...
- TV Guide On The Block -- Again: Lionsgate Preps Sale Of Storied Media Brand
MediaDailyNews, Wayne Friedman - Tuesday, January 17, 2012
Lionsgate Entertainment is now prepping a sale of its TV Guide Networ ...
- Viggle Checks In As Loyalty TV Tool
Raw, Laurie Sullivan - Wednesday, January 18, 2012
Function(x) said Wednesday it plans to launch Viggle, a free loyalty progr ...
- Networking For All Your Entertainment In 2012
TV Watch, Wayne Friedman - Wednesday, January 18, 2012
Years ago I had a crazy friend who wanted to start ...
- Connected TV: Cresting The Peak Of Inflated Expectations
Video Insider, Tim Avila - Wednesday, January 18, 2012
Connected TV is still in its infancy, but its digital marketing potenti ...
- Oxygen Renews 'Glee Project'
Around the Net In Media, Phyllis Fine - Tuesday, January 17, 2012
Oxygen is officially renewing "Glee Project" for a second season to a ...
- Wheat Thins Launches TV, Digital Campaigns
Marketing Daily, Karlene Lukovitz - Monday, January 16, 2012
Kraft Foods' Wheat Thins has launched new TV ads and a digit ...
- SAG, AFTRA To Merge
MediaDailyNews, Fern Siegel - Monday, January 16, 2012
Hollywood's two main actors unions, the Screen Actors Guild and the Americ ...
- Inspiration Names DMauro Head Of Pricing, Planning
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2012
Any good network TV pricing and planning executive should be somewhat inspire ...
- ENTV Aligns With YouTube Channels
MediaDailyNews, David Goetzl - Monday, January 16, 2012
The Ion network is moving further into the entertainment news business ...
- NFL Bests 'Globes,' Comedy Proves 'Dynamite'
MediaDailyNews, Wayne Friedman - Monday, January 16, 2012
Big-time event network programming was in force Sunday with the NFL playo ...
- Maybe They Should Rename It The 'Billionaire Bowl'
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2012
WPP's Kantar Media unit released one of its usual historical reviews ...
- German Ad Market Solid, Hits $32B
MediaDailyNews, Wayne Friedman - Monday, January 16, 2012
The Nielsen Company says the German advertising market moved up a sol ...
- BlackArrow Fills Out Tech, Ad Support Teams
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2012
Video-on-demand TV advertising developer BlackArrow this morning announced key hires, including t ...
- For Program Marketing Smashes In 2012, Nets Use The Old, The New, And Everything In Between
TV Watch, Wayne Friedman - Tuesday, January 17, 2012
Does broadcast need to be more like cable when selling shows? Do ...
- 'These Three-Hour Days Are Killing Me!' And Other Dispatches From The Future
Video Insider, Karen Herman - Tuesday, January 17, 2012
To many pop culture fans, 2012 marks the 50th anniversary of "T ...
- Will This Be Year For Connected TV Ads?
Around the Net In Media, Phyllis Fine - Monday, January 16, 2012
While marketers' interest in interactive TV advertising was slight last year a ...
- Golden Globes Ratings Slip Slightly
Around the Net In Media, Phyllis Fine - Monday, January 16, 2012
Initial ratings for the Golden Globes, TV's precursor to the usually bigg ...
- Audi Touts Quattro In New Campaign
Marketing Daily, Karl Greenberg - Friday, January 13, 2012
Audi is launching its first big campaign in years for its quatt ...
- Telemundo, Univision Unveil Same Upfront Date, Hours Apart
MediaDailyNews, Joe Mandese - Friday, January 13, 2012
Both major U.S. Spanish-language TV networks -- independent Univision and NBC Universal ...
- Univision launches New iPhone App
MediaDailyNews, Fern Siegel - Friday, January 13, 2012
Spanish-language network Univision launched a new iPhone app for news called Notici ...
- From Those Wonderful Folks Who Gave You Shark Week: 'Monster Week'
MediaDailyNews, Joe Mandese - Friday, January 13, 2012
How about "Monster Week?" That's right, the stunt-minded programmers at Discovery Networ ...
- "Mad Men" Falling Into Fifth Season
MediaDailyNews, Wayne Friedman - Monday, January 16, 2012
One of best honored cable TV shows, AMC's "Mad Men", has start ...
- Inspiration Names DeMauro Head Of Pricing & Planning
Raw, Joe Mandese - Monday, January 16, 2012
Any good network TV pricing and planning executives should be somewhat inspire ...
- Entertainment Copycats: 'We Need Your Content'
TV Watch, Wayne Friedman - Monday, January 16, 2012
From the late-to-the-party-entertainment-copy department: Madonna now claims Lady Gaga has been steali ...
- Old Spice Back With Crews
Marketing Daily, Karl Greenberg - Thursday, January 12, 2012
Old Spice's effort for Red Zone body sprays is called "Smell ...