- Cotton Inc. Launches New Look
Marketing Daily, Sarah Mahoney - Friday, April 6, 2012
The new effort is a tale of two cities, with Emmy Rossu ...
- Kia Keeps Burning Digital, TV Candles
Marketing Daily, Karl Greenberg - Friday, April 6, 2012
Kia is staying busy juggling a lot of digital programs as we ...
- Tree Top: The Difference Is Local
Marketing Daily, Karl Greenberg - Monday, April 9, 2012
Is all apple juice created equal? Tree Top, a 52-year-old apple jui ...
- Univision Deportes Debuts, Heavy Soccer Push
MediaDailyNews, David Goetzl - Friday, April 6, 2012
Univision gave a glimpse of what its new 24/7 Spanish-language sports netwo ...
- TV Brand Rivalries: Samsung Holds Consumer Lead
MediaDailyNews, Wayne Friedman - Friday, April 6, 2012
Big-name TV brands continue to vie for consumers' share of mind ...
- As In Football, A Great Media Plan Can Kill
TV Watch, Wayne Friedman - Monday, April 9, 2012
How should an NFL sponsor react to news of a New Orlea ...
- Online Video Producers Are Wasting Their Time Trying to Convince TV Companies to Take Them Seriously
Video Insider, Ashkan Karbasfrooshan - Monday, April 9, 2012
Last week Matt Farber published an interesting piece urging TV companies ...
- Whew! Matt Lauer Stll On 'Today'
Around the Net In Media, Phyllis Fine - Friday, April 6, 2012
Despite speculation to the contrary, Matt Lauer will remain co-host of t ...
- Acura Backs Marvel's 'The Avengers'
Marketing Daily, Karl Greenberg - Thursday, April 5, 2012
The automaker, which was in "Thor" last summer, is now the offici ...
- The Web Video Challenge: Can the Big TV Players Be Leaders Again?
MediaDailyNews, Matt Farber - Friday, April 6, 2012
What will it take for the big television players -- the programme ...
- U.S. Tablet, TV Usage Spikes
MediaDailyNews, Wayne Friedman - Thursday, April 5, 2012
Virtually all U.S. portable device owners will use either their tablet ...
- CBS, ESPN Tops With TV Viewers
MediaDailyNews, Wayne Friedman - Thursday, April 5, 2012
Looking at the ratings that matter most to advertisers, CBS and F ...
- Capturing The Distracted TV Viewer: Most Of Us Watching Another Screen
Mobile Marketing Daily, Steve Smith - Friday, April 6, 2012
A clear majority of Americans have consulted a second screen while t ...
- When Art Mattered: Second Screening An American Moment
MoBlog, Steve Smith - Friday, April 6, 2012
A special showing of the great American film "To Kill a Mockingbird ...
- Appeals Court Gives Viacom Second Shot At YouTube
Online Media Daily, Wendy Davis - Thursday, April 5, 2012
In a mixed ruling, a federal appeals court revived Viacom's copyright infringeme ...
- Sarah, Oprah And Katie Wake Up Broadcast's Morning News And Entertainment Shows
TV Board, Ed Martin - Friday, April 6, 2012
Morning television came surprisingly and excitingly to life this week with t ...
- Cable Network Carriage Issues May Now Focus On Ratings, Not Price
TV Watch, Wayne Friedman - Friday, April 6, 2012
Give credit to Time Warner Cable for news you don't often he ...
- Funny Or Die's New Division Creates Ad Spots
Around the Net In Media, Phyllis Fine - Thursday, April 5, 2012
Funny or Die, the comedy Web site co-founded by Will Ferrell a ...
- Al, Oprah Face Talk Of Troubled Networks
Around the Net In Media, Phyllis Fine - Thursday, April 5, 2012
What do Oprah Winfrey and Al Gore have in common? Yeah, t ...
- Google+ Brings First TV Spot To UK
Around the Net In OMD Europe, Nina Lentini - Thursday, April 5, 2012
Google brings its brand of tear-jerking creativity to the U.K. with "Pl ...
- Reality Battles: 'Voice' Bests 'Dancing'
MediaDailyNews, Wayne Friedman - Wednesday, April 4, 2012
NBC's "The Voice" may look to buck the historical trend of ...
- Nielsen: Second Screening Is A Worldwide TV Habit
MoBlog, Steve Smith - Thursday, April 5, 2012
More than 85% of device owners in the U.S. are consulting t ...
- Return-Path Data Lexicon: Clock Correction
TV Board, Jane Clarke - Thursday, April 5, 2012
Whether you call it Drift or Slippage, incorrect clock time or frequen ...
- Social Media's Real Benefit For TV: Helping Weak Shows
TV Watch, Wayne Friedman - Thursday, April 5, 2012
Now we know the real secret about social media and TV. ...
- With New Deal, David Letterman Becomes Longest-Running Late-Night Host
Around the Net In Media, Phyllis Fine - Wednesday, April 4, 2012
By extending David Letterman's contract for his "Late Show" through 2014, C ...
- Local TV's Online Revs Up 25%
MediaDailyNews, Wayne Friedman - Tuesday, April 3, 2012
Borrell Associates says there will be a 25% increase to some $2 ...
- TV Viewers Use Social Media To Support Favorite Shows
MediaDailyNews, Wayne Friedman - Tuesday, April 3, 2012
According to a new study from TVGuide.com, 76% of people say t ...
- ACTV8 Powers Fox Show Apps
MediaDailyNews, David Goetzl - Tuesday, April 3, 2012
ACTV8.me, which powers second-screen interactivity synced with TV content, will launch ap ...
- Google Finds Channel Attribution Useful, But Misunderstood
Online Media Daily, Laurie Sullivan - Tuesday, April 3, 2012
More than half of marketers responding to a survey on the impa ...
- TV Viewer Erosion: When And Where It Matters
TV Watch, Wayne Friedman - Wednesday, April 4, 2012
Let's talk viewer erosion: not just the type we have seen ...