- Who's Number One? And How Long Will It Matter?
TV Watch, Wayne Friedman - Friday, April 13, 2012
The 16-year winning streak of NBC's "Today" as the top-rated network morni ...
- Steve Mandala Out At NBCU
Around the Net In Media, Phyllis Fine - Thursday, April 12, 2012
Steve Mandala, high-ranking ad sales exec for NBCUniversal's 14 cable networks, ...
- ABC's 'General Hospital' Off Life Support
Around the Net In Media, Phyllis Fine - Thursday, April 12, 2012
ABC's only remaining daytime soap opera, "General Hospital," will stay on t ...
- Mobile TV Users Lament Lack Of Ad Variety
Around the Net In Media, Phyllis Fine - Thursday, April 12, 2012
Only 20% of respondents to a survey on consumers' use of ...
- TCM Builds Its Brand With Classic Film Festival
Around the Net In Media, Phyllis Fine - Thursday, April 12, 2012
Perhaps no channel has done a better job of branding itself ...
- Farmers Insurance Debuts 'Avengers' Creative
Marketing Daily, Tanya Gazdik - Wednesday, April 11, 2012
Farmers Insurance is launching a new campaign featuring its partnership with Marvel ...
- Fox Programs Sports On Saturday Nights
MediaDailyNews, Fern Siegel - Wednesday, April 11, 2012
Beginning Saturday and running through Dec. 8, Fox Sports is programming ...
- TV Now Viewed Cross-Platform
MediaDailyNews, Wayne Friedman - Thursday, April 12, 2012
Parks Associates says more than 25% of all video viewing in U. ...
- Multiscreen Viewing Up, Ad Reception Mixed
MediaDailyNews, Wayne Friedman - Wednesday, April 11, 2012
While traditional 'lean-back' TV may be strong among U.S. viewers, a growi ...
- Return Path Data Lexicon: Bandwidth
TV Board, Jane Clarke - Thursday, April 12, 2012
There is arguably no more important feature of the digital marketplace th ...
- When Reruns Are Welcome -- And When They're Not
TV Watch, Wayne Friedman - Thursday, April 12, 2012
One radio station in Los Angeles -- KSWD 100.3 The Sound ...
- Gawker Hires 'Fox Mole'
Around the Net In Media, Phyllis Fine - Wednesday, April 11, 2012
Gawker just hired a "Fox Mole," a longterm yet disgruntled employee ...
- TV Stations Look To Cloud Technology To Deliver Mobile Content
Around the Net In Media, Phyllis Fine - Wednesday, April 11, 2012
Twenty-five Hearst-owned TV stations are using a cloud service from Yospace ...
- Toro Puts Lawn Mower On Treadmill
Marketing Daily, Karl Greenberg - Tuesday, April 10, 2012
The creative exercise (so to speak), part of a new campaign v ...
- CW Launches 2 New Reality Shows In May
MediaDailyNews, Fern Siegel - Tuesday, April 10, 2012
The CW will unveil its new reality series "The Catalina" at ...
- Ad Buyers Predict Small Upfront Increases, Scatter Overpriced In 2011
MediaDailyNews, David Goetzl - Tuesday, April 10, 2012
As buyers and sellers engaged in some early upfront posturing Tuesday, ...
- Paying Attention To Young Consumers' Short Attention Spans
TV Watch, Wayne Friedman - Wednesday, April 11, 2012
Short attention spans apply to the digital world more than we reali ...
- Troy-Bilt Goes Multi-Screen With Shazam
Marketing Daily, Karl Greenberg - Monday, April 9, 2012
The new Troy-Bilt effort makes music-ID app Shazam the bridge between t ...
- Mid-Tier Cablers Gain Most Viewers
MediaDailyNews, Wayne Friedman - Monday, April 9, 2012
Heading into this year's upfront, many cable networks have a good sto ...
- Convergence Goes Mainstream: More Homes Connect TV To Internet
MediaDailyNews, David Goetzl - Monday, April 9, 2012
New research shows 38% of U.S. homes have at least one ...
- Fox Renews 'Girl,' 'Glee'
MediaDailyNews, Fern Siegel - Monday, April 9, 2012
Fox had picked up a second season of rookie comedy "New Gir ...
- March Madness, 'Voice' Score High In Social Media-TV Activity
MediaDailyNews, Wayne Friedman - Monday, April 9, 2012
Social media-television activity in March highlights CBS' "NCAA Men's College Basketball Tournamen ...
- Troy-Bilt Bridges TV, Mobile With Shazam
MediaDailyNews, Karl Greenberg - Monday, April 9, 2012
Outdoor lawn equipment company Troy-Bilt is taking a hard look at t ...
- ESPN Outreach Site Adds Podcasts
MediaDailyNews, David Goetzl - Monday, April 9, 2012
ESPN's efforts to give consumers behind-the-scenes access to its operations -- a ...
- The Commercial Value Index: Assessing TV Audience Value In The Age Of Dvrs
TV Board, Steve Sternberg - Tuesday, April 10, 2012
Last year, when I was working as a consultant, I developed t ...
- Calling Movies And TV Shows Some Really Bad Names
TV Watch, Wayne Friedman - Tuesday, April 10, 2012
Honesty is tough to come by in Hollywood -- but Ron Meye ...
- Real Agencies In 'Mad Men' Reality
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 9, 2012
Seattle-based WDCW was in a reality show that debuted after AMC's "M ...
- Sports TV Costs Jump, Threatening Pay TV Model
Around the Net In Media, Phyllis Fine - Monday, April 9, 2012
The "skyrocketing cost of sports television" will increasingly "undermine the pay ...
- First 'Pitch': Not Exactly Ad For Real-Life 'Mad' Folk?
Around the Net In Media, Phyllis Fine - Monday, April 9, 2012
AMC's "The Pitch," the reality show featuring two agencies slugging it o ...
- Australian Regulator To Rule On Austar-Foxtel Merger
Around the Net In OMD Europe, Nina Lentini - Monday, April 9, 2012
The Australian Competition and Consumer Commission will announce its decision on t ...