- NBC TV, Comcast Strike Ad Deal
MediaDailyNews, Fern Siegel - Monday, April 16, 2012
NBC Owned Television Stations and Comcast Sports Group have teamed for ...
- Gannett Earnings Drop 25%: TV, Digital Up, Newspapers Slump
MediaDailyNews, Wayne Friedman - Monday, April 16, 2012
Gannett Co. witnessed higher first-quarter revenue for its TV operations, based ...
- TitleMax Signs Up For Rentrak Data
MediaDailyNews, David Goetzl - Monday, April 16, 2012
Rentrak, the measurement company expanding its local-market TV service, has signed ...
- 'House Beautiful,' HSN Multiplatform Home Furnishings Marketplace
MediaDailyNews, Erik Sass - Monday, April 16, 2012
"House Beautiful" and HSN (formerly the Home Shopping Network) are collaborating ...
- NBCU Forms Style Media To Embrace Content, Products
MediaDailyNews, Wayne Friedman - Monday, April 16, 2012
In a similar move to one of its sister cable network group ...
- AOL Uses Nielsen Ratings, Peels Ad Dollars From TV
Online Media Daily, David Goetzl - Monday, April 16, 2012
AOL said it would employ a fledgling Nielsen ratings stream to off ...
- TV Hook-Ups Popular
Research Brief, Jack Loechner - Tuesday, April 17, 2012
According to new consumer research from Leichtman Research Group, 38% of a ...
- Who's That Girl? It's Zooey Deschanel
TV Board, Gary Holmes - Tuesday, April 17, 2012
As a big fan of Fox's "New Girl," I was surprised ...
- What If Usage Fees Applied To Traditional Show Watching?
TV Watch, Wayne Friedman - Tuesday, April 17, 2012
Comcast levies "data use" caps for some apps, but not for i ...
- Food Network Brands Restaurant Reservation Service
Around the Net In Media, Phyllis Fine - Monday, April 16, 2012
Scripps Networks Interactive, owner of The Food Network, has begun rolling o ...
- Telemundo Chief: Hispanic TV Channels Get Half As Many Ads As They Should
Around the Net In Media, Phyllis Fine - Monday, April 16, 2012
"Spanish-language channels in the U.S. are getting only half the advertising revenu ...
- BET Moves Into 'Daily Show' Territory
Around the Net In Media, Phyllis Fine - Monday, April 16, 2012
This fall BET will launch “Don’t Sleep With T.J. Holmes,” a satiric ...
- Ex-ITV Chair Grade: 'Monetise Digital Highways'
Around the Net In OMD Europe, Nina Lentini - Monday, April 16, 2012
Michael Grade urged broadcasters to start charging for online viewing, calling f ...
- Troy-Bilt Adds Some Shazam To TV Spot
Creative Media Blog, Amy Corr - Monday, April 16, 2012
Troy-Bilt touts its yard products as made to last a lifetime, ...
- T-Mobile Punches Up Attitude In New Campaign
Marketing Daily, Aaron Baar - Sunday, April 15, 2012
In a new set of commercials set to begin airing this wee ...
- Disney Channels Moves Loomis To New Marketing Position
MediaDailyNews, Wayne Friedman - Saturday, April 14, 2012
Disney Channels Worldwide has created a new marketing position to be head ...
- NESN, WBZ Go To Bat For Red Sox
MediaDailyNews, David Goetzl - Friday, April 13, 2012
Regional sports network NESN and the CBS local station in Boston ha ...
- Multitasking 'TV-Plus-Mobile' Video Test Campaign Shows Big Brand And Intent Lifts
Mobile Marketing Daily, Steve Smith - Monday, April 16, 2012
In an unprecedented test of ad effectiveness involving TV and mobile multitaskin ...
- TV Can Drive Social Media Activity, Accenture Finds
The Social Graf, Erik Sass - Monday, April 16, 2012
Symbols and messages associated with social media are proliferating on TV, a ...
- NFL Now Allows Gambling Ads, But Not On TV
TV Watch, Wayne Friedman - Monday, April 16, 2012
The NFL, the biggest sport franchise in the U.S., now wants ...
- Disappointing Sales Cited For Smart TV Set-Top Boxes
Around the Net In Media, Phyllis Fine - Friday, April 13, 2012
The total number of Boxee Box users is low -- only arou ...
- Hollywood Agents Turning To YouTube Talent
Around the Net In Media, Phyllis Fine - Friday, April 13, 2012
As YouTube begins to compete more and more with the Boob Tu ...
- Report: Amazon Wildly Inflates Video Library
Around the Net In Online Marketing, Gavin O'Malley - Friday, April 13, 2012
Seemingly giving its streaming service an edge over Netflix and Hulu Plu ...
- Dr Pepper Ties In With 'Marvel's The Avengers'
Marketing Daily, Karlene Lukovitz - Thursday, April 12, 2012
Dr Pepper has partnered with Marvel Entertainment for a multiplatform campaign center ...
- Crowne Plaza Tees Up Golfer Rickie Fowler In Campaign
Marketing Daily, Tanya Gazdik - Friday, April 13, 2012
"Golf courses have a storied history as informal meeting places, which alig ...
- Political Ads Could Be Airing On Public TV, Radio
MediaDailyNews, Wayne Friedman - Thursday, April 12, 2012
Too much political advertising on TV airwaves? Wait. Much more could ...
- NFL Network To Carry Rugby Championships
MediaDailyNews, Wayne Friedman - Thursday, April 12, 2012
The NFL Network will be the exclusive U.S. television partner for Rug ...
- Charter Promotes Interactive Ads
MediaDailyNews, David Goetzl - Thursday, April 12, 2012
Cable operator Charter Communications said it will use ad widgets from FourthWa ...
- Univision Deportes Wants Bigger Ad Slice
MediaDailyNews, David Goetzl - Thursday, April 12, 2012
A top Univision executive expresses concern that advertisers have under-recognized the Hispan ...
- 'Mad Men' And 'Justified' Continue To Elevate Television
TV Board, Ed Martin - Friday, April 13, 2012
How lucky are we to be able to enjoy a pair ...