- Less Martha On TV
Around the Net In Media, Phyllis Fine - Friday, April 20, 2012
There'll be less Martha Stewart on TV come the fall, when she' ...
- VOD Delivery May Offer $1 Bil Ad Haul
MediaDailyNews, Wayne Friedman - Thursday, April 19, 2012
VOD climbed 17% -- 1 billion transactions -- to 8.8 billion ...
- Toons, Toons, Toons, Everywhere: Cartoon Network Taps The Mobile Sitter Effect
MoBlog, Steve Smith - Friday, April 20, 2012
Cartoon Network will begin live streaming the cable channel soon. This ...
- Hulu Upfront Pitches Strong Viewership, 'Battleground,' 'Day' Shows
Online Media Daily, Gavin O'Malley - Thursday, April 19, 2012
"Online video is exploding," said Jean-Paul Colaco, Hulu's head of advertising. It ...
- Key To Web Advertising's Future: Comparability To TV Ads
Online Spin, Dave Morgan - Friday, April 20, 2012
TV advertising is not going away, and much of the future succe ...
- Where Have All The Viewers Gone? There Are No Easy Answers
TV Board, Ed Martin - Friday, April 20, 2012
The biggest broadcast story this season seems to have nothing to ...
- Some Subscription Program Prices Come Down -- But Trend Might Not Spread
TV Watch, Wayne Friedman - Friday, April 20, 2012
One of DirecTV's most profitable program packages -- its nearly decade-old "N ...
- Why 'Mad Men' May Not Make The Best Ad Buy
Around the Net In Media, Phyllis Fine - Thursday, April 19, 2012
"As a commercial delivery system, 'Mad Men' does not live up ...
- BMW Preps 2012 Olympics Campaign
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
The campaigns will include national and local television ads; digital advertising; a ...
- Campaign Spotlights New N.J. Neurosurgical Center
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
The spot will run during prime time on ABC,CBS,Fox, and NBC ...
- DIck Clark Dies At 82
MediaDailyNews, Fern Siegel - Wednesday, April 18, 2012
Entertainment icon Dick Clark died Wednesday morning after suffering a massive hea ...
- Media General Broadcast Revs Up 12%
MediaDailyNews, Wayne Friedman - Wednesday, April 18, 2012
Media General grabbed double-digit gains in revenue from its television stations am ...
- 'Voice,' 'NCIS' Grab Tuesdays
MediaDailyNews, Wayne Friedman - Wednesday, April 18, 2012
Tuesday witnessed almost a dead heat among three networks -- Fox, NB ...
- Google's Brand Initiatives Bring Offline Metrics To Online Ads
Online Media Daily, Laurie Sullivan - Wednesday, April 18, 2012
Google announced Active GRP and Active View Wednesday. The tools integrate in ...
- Return-Path Data Lexicon: Bandwidth Optimization
TV Board, Jane Clarke - Thursday, April 19, 2012
Last week's column discussed the importance of bandwidth in accessing content a ...
- With Lower Ratings Cause Studios To Ramp Up Show Marketing?
TV Watch, Wayne Friedman - Thursday, April 19, 2012
The reports are unrelenting: Network shows continue to have lower ratings. Whe ...
- NBC Owned Stations To Sell Ads For Comcast Sports Group
Around the Net In Media, Phyllis Fine - Wednesday, April 18, 2012
Rolling out an ad sales partnership with Comcast Sports Group, NBC Own ...
- Episode 505: 'Signal 30': Fixing the Drip, Or The Punishment Of The X-Y (Gene)
Mad Blog, - Tuesday, April 17, 2012
You have to admit that the announcement "He was caught with chewi ...
- Mitsubishi Hires A Temp So You Can Drive
Marketing Daily, Karl Greenberg - Tuesday, April 17, 2012
The temps who will perform the duties for the three people Mitzubis ...
- Upfront Estimates: Modest Rev Gains, CPM Hikes
MediaDailyNews, Wayne Friedman - Tuesday, April 17, 2012
TV media buying and selling executives now seem to have a simil ...
- Hulu Revamps Ad Policies, Personalizes TV Experience
MediaDailyNews, David Goetzl - Tuesday, April 17, 2012
As Hulu looks to appeal to more advertisers, the company will beg ...
- Tablet Users Watch More TV, Viewing Drops On Laptops
MediaDailyNews, Wayne Friedman - Tuesday, April 17, 2012
New research from Viacom, says laptops and desktops are no longer t ...
- Hulu Changes Ad Commitments To Benefit Brands
Online Media Daily, Gavin O'Malley - Tuesday, April 17, 2012
Raising the bar for all online publishers, Hulu has committed to on ...
- Media Insights Q&A With Nielsen's Pat Dineen
TV Board, Charlene Weisler - Wednesday, April 18, 2012
Pat Dineen, SVP Nielsen, is a member of Nielsen's Local Television Audien ...
- In Live TV, Advertisers Don't Mind Paying For Commercials That Run Until Completion
TV Watch, Wayne Friedman - Wednesday, April 18, 2012
While watching live TV, I use the mute button a good percenta ...
- Cable Networks Move Beyond Specialties
Around the Net In Media, Phyllis Fine - Tuesday, April 17, 2012
A sitcom on USA, known for its lightweight shows about quirky characte ...
- 'GMA' Bests 'Today' For First Time In 16 Years
Around the Net In Media, Phyllis Fine - Tuesday, April 17, 2012
For the first time since December 1995 -- that makes 825 wee ...
- Ikea Makes Sofas, Swedish Meatballs -- And Now, TVs
Around the Net In Media, Phyllis Fine - Tuesday, April 17, 2012
Swedish furniture maker and retailer Ikea will be selling its own ...
- Parents Television Council Calls Out 'Apt 23'
Around the Net In Media, Phyllis Fine - Tuesday, April 17, 2012
The Parents Television Council is busy denouncing ABC's new show, "Don't Tru ...
- STP Is Back With The King
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
Armored AutoGroup is preparing a campaign to reintroduce the brand. The compa ...