- Nike Given Keys To NFL $2B Jersey, Apparel Sales, Marketing Vault
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 3, 2012
Eighteen months after signing a deal with the NFL, Nike officially to ...
- Heineken Touts Newcastle Brown Ale
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 3, 2012
The U.S. arm of Heineken is launching TV ads for its Newcast ...
- Clash Of Titans: Winfrey, Couric, Palin On Competing Shows
Around the Net In Media, Phyllis Fine - Tuesday, April 3, 2012
Katie Couric and Sarah Palin and Oprah Winfrey, oh my! All duel ...
- Episode 502: 'Tea Leaves,' -- Or, Requiem For A Heavyweight
Mad Blog, - Tuesday, April 3, 2012
To paraphrase Allen Ginsberg's "Howl," I saw the best minds of ...
- Carl's/Hardee's Ad With Kate Upton Proves A Bonanza
Marketing Daily, Karlene Lukovitz - Monday, April 2, 2012
Shooting for a campaign featuring model Kate Upton finished just two wee ...
- Forecast: 2012 Upfront To $19 Billion
MediaDailyNews, Wayne Friedman - Monday, April 2, 2012
Another strong upfront is on tap for TV networks -- but n ...
- Apple TV Could Struggle With Content, Ads
MediaDailyNews, David Goetzl - Monday, April 2, 2012
A new Wall Street report suggests Apple could make headway in t ...
- FX's 'Anger Management' Airs On Viasat For Euro Viewers
MediaDailyNews, David Goetzl - Monday, April 2, 2012
Charlie Sheen's "Anger Management" will be on cable in the U.S., b ...
- ABC Still Tops With 'Once," 'Desperate Housewives'
MediaDailyNews, Wayne Friedman - Monday, April 2, 2012
Big entertainment awards events can still produce for networks -- even ...
- Play Ball
TV Board, Gary Holmes - Tuesday, April 3, 2012
These are the signs of spring: the first crocuses, the first rob ...
- The Sometimes-Fleeting Value Of TV Personality Brands
TV Watch, Wayne Friedman - Tuesday, April 3, 2012
Keith Olbermann is gone again. But where has his brand gone? Ni ...
- Why Are There Still Upfronts When There Are So Many New Ways For Viewers To Access T/V?
Video Insider, John R. Osborn - Tuesday, April 3, 2012
Year after year advertisers have been willing to lay down ever-increasing amoun ...
- OWN Inks Better Deal With Comcast
Around the Net In Media, Phyllis Fine - Monday, April 2, 2012
Oprah Winfrey's cable channel, OWN, signed a distribution deal with Comcast Cor ...
- Emirates Airline Repositions Brand
Marketing Daily, Tanya Gazdik - Sunday, April 1, 2012
Emirates is launching a campaign aimed at evolving the airline from ...
- HBO Go iPad App Offers Enhanced 'Game Of Thrones' Episodes
Mobile Marketing Daily, Steve Smith - Monday, April 2, 2012
HBO's successful iPad app is evolving from a TV Anywhere platform ...
- Talk to the Hand: The Tablet Is Changing TV Viewing
Online Media Daily, Chet Fenster - Monday, April 2, 2012
Networks are in a race to bridge media experiences and re-engage t ...
- Digital Services Know What I Watch, But Do They Know What I Need?
TV Watch, Wayne Friedman - Monday, April 2, 2012
Do great TV minds think alike -- or can that be ju ...