- Return-Path-Data Lexicon: Viewing and Tuning Elements
TV Board, Jane Clarke - Thursday, June 7, 2012
Set-top-box-based return-path data is collected passively via the box, which mitigates so ...
- Where A Junk Food Ban On Kids' TV Advertising Will Lead Us
TV Watch, Wayne Friedman - Thursday, June 7, 2012
TV ad buyers will need to hire a nutritionist. This will ...
- Disney's Junk Food Ad Ban: No 'Big Gamble' Profitwise?
Around the Net In Media, Phyllis Fine - Wednesday, June 6, 2012
Disney's ban on ads for junk foods running against its kids' sho ...
- All About Joan: 'Mad Men''s Hot Topic
Around the Net In Media, Phyllis Fine - Wednesday, June 6, 2012
There's only one more episode of this season's "Mad Men" left, whi ...
- Putting Into Action Commonalities Between Google Search And Doctor Who
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 6, 2012
Comparing the 1960s television program "Doctor Who" with Google, Simon Heseltine tel ...
- Skinnygirl Launches Interactive TV Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
In the latest twist on its new "Drink Like a Lady" campaig ...
- Disney Bans Junk Food Ads From TV
MediaDailyNews, Wayne Friedman - Tuesday, June 5, 2012
Walt Disney will announce a radical plan to ban junk food a ...
- TV Remains Dominant Viewing, Ad Medium
MediaDailyNews, Wayne Friedman - Tuesday, June 5, 2012
The TVB, the TV-based marketing group for stations, says despite the grow ...
- HSN Expands Into Digital, Gaming
MediaDailyNews, David Goetzl - Tuesday, June 5, 2012
As HSN looks to expand its traditional home shopping business further in ...
- Media Insights Q&A With Carat's Billie Gold
TV Board, Charlene Weisler - Wednesday, June 6, 2012
Billie Gold, VP of Research and Programming at Carat, has a uniq ...
- A Tale Of Two Cities -- And A Maverick
Video Insider, Neil Perry - Wednesday, June 6, 2012
First, there was New York City and the OMMA Video event ...
- Al Fresco Does Its First TV Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 5, 2012
Al Fresco Natural Chicken Sausage has launched an ad campaign via Bost ...
- Ikea Releasing TV That Lets You Buy Stuff
Around the Net In Media, Phyllis Fine - Tuesday, June 5, 2012
The new Ikea Uppleava TV set, available for sale in Europe ne ...
- 4Seven Programmes To Be Chosen By Facebook
Around the Net In OMD Europe, Nina Lentini - Monday, June 4, 2012
Channel 4 will launch a new TV channel called 4Seven next mon ...
- Scion Flexes FR-S Muscle With New Campaign
Marketing Daily, Karl Greenberg - Monday, June 4, 2012
Because this is the first true performance vehicle under the Scion lineu ...
- Boost's '4Genie' Grants Wireless Wishes
Marketing Daily, Aaron Baar - Monday, June 4, 2012
Boost Mobile is moving from being an amplifier of consumers' complaints abo ...
- Cable Ratings Impacted By Streaming Rivals
MediaDailyNews, Wayne Friedman - Monday, June 4, 2012
Some traditional cable TV program ratings may be affected by Netflix, Amaz ...
- 4As Issues Guides For Brand Ads In Face Of Political Onslaught
MediaDailyNews, Steve McClellan - Monday, June 4, 2012
The American Association of Advertising Agencies (4As) has issued an advisory bullet ...
- Netflix Says It's Not Hurting Nick Ratings
MediaDailyNews, David Goetzl - Monday, June 4, 2012
Netflix Chief Content Officer Ted Sarandos says having Nickelodeon programming on Netfl ...
- MTV Digital Series Is A Teen Wolf In Transmedia Clothing
Online Media Daily, Joe Mandese - Tuesday, June 5, 2012
In an important test of a new interactive storytelling experience, MTV th ...
- Dish Sends AMC To TV Siberia As Punishment For Its Carriage Controversy Commercial
TV Watch, Wayne Friedman - Tuesday, June 5, 2012
AMC Networks wanted to alert 15 million Dish viewers that its AM ...
- Driving Down The Lane: Mad Men's Jared Harris
Around the Net In Media, Phyllis Fine - Monday, June 4, 2012
Another stunningly dramatic episode of "Mad Men" last night! Check out Al ...
- Somewhere Over The Rainbow: The Internet, With Two More Zeros
Garfield at Large, Bob Garfield - Monday, June 4, 2012
Never mind Hollywood and New York. If you're looking to keep t ...
- Nissan Taps Fastest Man For Global Push
Marketing Daily, Karl Greenberg - Friday, June 1, 2012
The rhetorical question is central to a new global campaign that wi ...
- Media Stocks Hit By Market Drops
MediaDailyNews, Wayne Friedman - Friday, June 1, 2012
In the midst of the early stages of the upfront, TV-based med ...
- TiVo Up 48% In Revs, But Losses Continue
MediaDailyNews, Steve McClellan - Friday, June 1, 2012
DVR and advanced TV systems maker TiVo reported a 48% first-quarter reven ...
- 'Touch,' 'Duet' Underwhelm, 'Big Bang' A Bit Better
MediaDailyNews, Wayne Friedman - Friday, June 1, 2012
Broadcast programming for the last Thursday in May wasn't very gripping f ...
- Comcast Xfinity Campaign To Have Olympic Proportions
MediaDailyNews, David Goetzl - Friday, June 1, 2012
Comcast is set to take advantage of its NBCUniversal platforms during t ...
- Social Media Gets Festival Ad Budget Earmarked For TV, Radio
Online Media Daily, Laurie Sullivan - Friday, June 1, 2012
A dwindling local television and radio audience forced sponsors and promoters f ...
- While Getting Deeper Into Homes, Comcast Won't Give Up On Cable's Original Mission
TV Watch, Wayne Friedman - Monday, June 4, 2012
One would think cable TV operators -- with all the other produc ...