- Spanish TV Ads Deal With Recession
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 11, 2012
An alien spaceship hovers over a dusty, recession-hit Spanish town and ...
- How 'G' Is Your TV Stream? Broadcast Web Shows To Feature Content Ratings
Around the Net In Media, Phyllis Fine - Monday, June 11, 2012
Online streaming of TV shows from the four major networks plus Spanish-langua ...
- Warner Bros. Shopping Early Syndication For 'Molly,' 'Girls'
Around the Net In Media, Phyllis Fine - Monday, June 11, 2012
Warner Bros. Television is making an "unorthodox" early syndication pitch for t ...
- Twitter Debuts First TV Spot At Nascar Race
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, June 11, 2012
Angling for a more mainstream crowd -- and the brands that lo ...
- Ethanol Takes The Podium At NASCAR
Marketing Daily, Karl Greenberg - Friday, June 8, 2012
At NASCAR.COM and at selected races starting this month the campaign includ ...
- Right Guard Scores Off Basketball Doc
Marketing Daily, Aaron Baar - Sunday, June 10, 2012
This year's Olympics mark an important anniversary for basketball fans. It's t ...
- Broadcast Nets: Higher Ratings Should Merit Higher Retrans Fees
MediaDailyNews, Wayne Friedman - Friday, June 8, 2012
Although retransmission fees continue to climb, broadcasters say they are still nowhe ...
- Rentrak On Roll, Reports 59% Rise In Sales
MediaDailyNews, David Goetzl - Friday, June 8, 2012
Rentrak, which is looking to offer a Nielsen alternative or supplement, sa ...
- Network TV Draws Substantial Social Media Chatter
MediaDailyNews, Wayne Friedman - Friday, June 8, 2012
Social media activity for all broadcast networks increased substantially in May, t ...
- Time Spent on Facebook Lags TV
The Social Graf, Erik Sass - Tuesday, June 12, 2012
The average U.S. user of Facebook spent over six hours on t ...
- My TV Is Watching Me: It Thinks I Need A New Couch
TV Watch, Wayne Friedman - Monday, June 11, 2012
Intel says new TV technology will do what we believe is inevitabl ...
- Upfront Scorecard: CW First Net To Finish, Turner Coming On Strong
Around the Net In Media, Phyllis Fine - Friday, June 8, 2012
The CW was the first network to finish its upfront sales, wi ...
- Dish TV Chief: Why AutoHop Was 'Necessary'
Around the Net In Media, Phyllis Fine - Friday, June 8, 2012
Dish Network's controversial (and litigation-attracting) AutoHop ad-skipping service "is a 'competitively necessar ...
- What's Behind The Success Of Social TV?
Around the Net In OMD Europe, Nina Lentini - Thursday, June 7, 2012
Vitrue's Richard Beattie writes that "social TV is being embraced by televisi ...
- Jack Daniels Revamps Site, Preps New Ad Campaign
Marketing Daily, Karlene Lukovitz - Friday, June 8, 2012
"... consumer habits have changed," Carmen D'Ascendis, director of global marketing f ...
- GM Takes Stand At Upfront, Puts Brakes On Ad Pricing
MediaDailyNews, Wayne Friedman - Thursday, June 7, 2012
TV's upfront ad market is winding its way to a mostly predictab ...
- VivaKi Rolls Out Method For Serving Online Ads Based On TV Viewing
MediaDailyNews, Joe Mandese - Friday, June 8, 2012
Publicis' VivaKi has begun rolling out a new tool for targeting onli ...
- Rovi Launches Tool To Measure TV Ad Buys
MediaDailyNews, Wayne Friedman - Thursday, June 7, 2012
Electronic program guide company Rovi Corp. is kick-starting a media research to ...
- Rentrak To Measure China's TV Viewing
MediaDailyNews, Wayne Friedman - Thursday, June 7, 2012
Growing U.S.-based media measurement company Rentrak is pushing into another big marke ...
- Fox News Ups 2 Execs, Absorbs Newscore
MediaDailyNews, Fern Siegel - Thursday, June 7, 2012
Fox News has upped two news executives. ...
- CMT Continues To Produce One Of The Best Awards Telecasts On Television
TV Board, Ed Martin - Friday, June 8, 2012
Maybe it's time for someone to revive "Nashville Star," the country singi ...
- When TV Dies, How Will We Know What We Want To Watch?
TV Watch, Wayne Friedman - Friday, June 8, 2012
It may soon be the end of TV as we know i ...
- Aereo As Portent: Similar Startups Challenge Broadcast Fee System
Around the Net In Media, Phyllis Fine - Thursday, June 7, 2012
"As broadcasters attempt to shut down TV streaming service Aereo in cour ...
- ComScore Report Shows Online Video Complements Other Ad Spending
Around the Net in Video, Ross Fadner - Thursday, June 7, 2012
ComScore this week released a report on cross media advertising that sho ...
- Ford Escape Gets 'Brand New' Multicultural Campaign
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
The campaign created by UniWorld Group for the Escape compact SUV h ...
- Pucker Vodka Teams With DJ Steve Aoki
Marketing Daily, Karlene Lukovitz - Wednesday, June 6, 2012
Two new TV spots -- one for each flavor -- recently launch ...
- Kia Raises A Guinness For Optima Hybrid
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
The new campaign, targeted to Gen Xers and younger Baby Boomers, re-tel ...
- Virgin Begins Portland Service With Quirky Promo
Marketing Daily, Tanya Gazdik - Wednesday, June 6, 2012
Virgin America launched its new service to Portland, Oregon with a quir ...
- Total Broadcast Spot Prices Dip, Less Scatter Demand
MediaDailyNews, Wayne Friedman - Wednesday, June 6, 2012
Broadcast networks' cost-per-thousand viewer prices have been steadily rising for years. B ...
- Sing Out: Pepsi Teams With Viacom For Promo Efforts
MediaDailyNews, David Goetzl - Wednesday, June 6, 2012
As the Cola Wars will be fought largely via music this summe ...