- A King's Ransom, The Content Kind
Raw, Joe Mandese - Monday, July 16, 2012
If content truly is king, then be prepared for Madison Avenue's brand-generat ...
- With Web-Based Series, Who Has The Last Laugh?
TV Watch, Wayne Friedman - Monday, July 16, 2012
Jerry Seinfeld wants to give us a coffee break from our usu ...
- Linkin Park On Honda Civic Tour
Marketing Daily, Karl Greenberg - Thursday, July 12, 2012
Linkin Park and Incubus are on the road for this year's Hon ...
- Petry Ad Works Debuts, Focus On Addressable, Interactive TV Ads
MediaDailyNews, Steve McClellan - Thursday, July 12, 2012
Ad sales rep firm Petry Media is teaming with Denver-based interactive advertisi ...
- Gray Indicates Solid 2Q, Even Without Political Monies
MediaDailyNews, David Goetzl - Thursday, July 12, 2012
Gray Television released preliminary figures for the second quarter showing that revenu ...
- Coke Launches Hispanic Olympic Campaign
MediaDailyNews, David Goetzl - Thursday, July 12, 2012
Coke's massive Olympic campaign will include a Hispanic-targeted element for the fir ...
- Happy Talk Fails To Translate To Trust
Online Media Daily, George Simpson - Friday, July 13, 2012
In a result sure to please Aaron Sorkin's rapidfire Newsroom brain, America ...
- Fearless Emmy Advice: Comedy Series
TV Board, Ed Martin - Friday, July 13, 2012
Following last week's Fearless Emmy Advice for dramatic series, what follows a ...
- 'Veep' Lampoons Reality Politics
TV Watch, Fern Siegel - Friday, July 13, 2012
If you watched "The West Wing," then you've met your ideal presiden ...
- Sticky Advertising: Aleve Outmaneuvers The DVR On 'Jeopardy'
Video Insider, John R. Osborn - Friday, July 13, 2012
One of the advantages of having DVR functionality and being a f ...
- NBC In Talks To Buy Back MSNBC.Com From Microsoft
Around the Net In Media, Phyllis Fine - Thursday, July 12, 2012
NBC and Microsoft are "getting an online divorce," according to the headli ...
- At Comic-Con, Networks Go Beyond Exhibit Floor With Promotions
Around the Net In Media, Phyllis Fine - Thursday, July 12, 2012
Exhibitors who couldn't get booth space for this year's Comic-Con International, starti ...
- CBS To Premiere Shows Last Week Of September
Around the Net In Media, Phyllis Fine - Thursday, July 12, 2012
CBS will launch most of its fall season offerings from Sept. ...
- NBC Folds 7 DIgital Channels Into 1
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Thursday, July 12, 2012
NBCUniversal is folding seven local digital news and lifestyle subchannels into ...
- Judge: Aereo 'Likely Lawful,' Denies Injunction
MediaDailyNews, David Goetzl - Wednesday, July 11, 2012
The major broadcast networks lost a round in their efforts to shutt ...
- Carat Strikes Product-Placement Deal With UK's ITV
MediaDailyNews, Steve McClellan - Wednesday, July 11, 2012
Aegis Group's Carat has struck a deal for one of the fir ...
- News Dominates Most Impactful TV Memories
MediaDailyNews, David Goetzl - Wednesday, July 11, 2012
A Nielsen study commissioned by Sony found that no entertainment or spor ...
- The Question Of Cross-Platform Metrics
TV Board, Charlene Weisler - Thursday, July 12, 2012
There are two major research issues facing the industry now, as evidenc ...
- Poll: Consumer Confidence In TV News Plummets
Around the Net In Media, Phyllis Fine - Wednesday, July 11, 2012
Consumer perceptions of TV news hit a new low in the late ...
- Arbitron Looks To Measure TV Promo Efforts
MediaDailyNews, David Goetzl - Wednesday, July 11, 2012
At a time when networks are starting to ramp up campaigns f ...
- The Showrunner's The Thing
TV Board, Gary Holmes - Wednesday, July 11, 2012
The recent death of Andrew Sarris recalls a time when film critici ...
- From Channel-Surfing To State-Of-Mind-Shifting
TV Watch, Joe Mandese - Wednesday, July 11, 2012
When we launched "TV Watch" eight years ago, the mission was ...
- AutoHop Suit To Be Tried Mostly In California
Around the Net In Media, Phyllis Fine - Tuesday, July 10, 2012
Score one for Fox, CBS, and NBC, who got "their first w ...
- NBC Axes EVP Of Drama
Around the Net In Media, Phyllis Fine - Tuesday, July 10, 2012
NBC's EVP of drama programming, Laura Lancaster, has been let go fr ...
- Sprite Launches Global 'Camo' Campaign
Marketing Daily, Karlene Lukovitz - Monday, July 9, 2012
Sprite is rolling out a new global campaign that uses a visu ...
- Edmunds.com Launches First-Ever Integrated Campaign
Marketing Daily, Karl Greenberg - Monday, July 9, 2012
The point of the new integrated campaign for the Santa Monica, Calif.-bas ...
- Aberdeen Supports Scottish Open Sponsorship
Marketing Daily, Tanya Gazdik - Monday, July 9, 2012
The 30-second commercial opens with beautiful aerial photography of the Castle Stua ...
- Dodge Paints Big Canvas For 2013 Dart
Marketing Daily, Karl Greenberg - Monday, July 9, 2012
The vehicle rolls into dealerships over the summer in tandem with t ...
- Art.com: All About The Art
Marketing Daily, Aaron Baar - Monday, July 9, 2012
One of the survivors of the early dot-com era (in name, ...
- Telemundo Upfront Delivers Big Ad Spend
MediaDailyNews, David Goetzl - Monday, July 9, 2012
Telemundo, which is teeing up a kids' version of "The Voice," h ...