- NEW! Look Closely At The 'Skyscraper' In Latest FedEx Ad
Out to Launch, Amy Corr - Monday, May 12, 2014
The latest FedEx ad, "Skyscraper," features a boss getting philosophical with ...
- Should Networks Carry Big Shows Or Events In The Future?
TV Watch, Wayne Friedman - Tuesday, May 13, 2014
In this age of media fractionalization, what programming direction should networks ta ...
- NBC's 2014-15 Season: Rom-Coms, Conspiracies And The Return Of Must-See Thursdays
TVBlog, Ed Martin - Tuesday, May 13, 2014
No new shows that NBC previewed at its event on Monday excit ...
- TV Isn't Dead-- In Fact, It's Everywhere
Video Insider, Paul Bremer - Tuesday, May 13, 2014
Think about all the different ways consumers access video content today. The ...
- Programmatic For TV Still Needs Work
Around the Net in Real-Time, Tyler Loechner - Monday, May 12, 2014
While some "programmatic TV" offerings are popping up, there is still wo ...
- Jeep Hits The Beach With Wrangler Altitude
Marketing Daily, Karl Greenberg - Friday, May 9, 2014
Two of the four TV spots feature point guard Kyrie Irving, w ...
- Cablevision Systems Loses More Video Subscribers, But Q1 Ad Revenues Soar
MediaDailyNews, Wayne Friedman - Friday, May 9, 2014
Cablevision Systems Corp. continued to lose ground with its video subscribers, b ...
- CBS Posts Q1 Revenue Losses, Looks To Drive Viewership Through More C7 Deals Next Season
MediaDailyNews, Wayne Friedman - Friday, May 9, 2014
CBS' advertising revenues were down in the first quarter of the ye ...
- NBC Next Season: A Lot Of 'Blacklist,' A Mix Of Dramas And Comedies
MediaDailyNews, Wayne Friedman - Sunday, May 11, 2014
Looking to build on its winning season among key viewers -- ev ...
- Tablets Equal All-Day Media Consumption
Mobile Marketing Daily, Gavin O'Malley - Friday, May 9, 2014
Despite declining demand, new research suggests that tablets have cemented their stat ...
- NEW! Turkish Airlines Makes 'Epic Pool Dunk' After 22 Attempts
Out to Launch, Amy Corr - Friday, May 9, 2014
To highlight its sponsorship of the Euroleague Final Four, Turkish Airlines creat ...
- New Definition Of Success? When TV Ratings Won't Be The Tip-Off
TV Watch, Wayne Friedman - Monday, May 12, 2014
CBS CEO Les Moonves says the cost of next year's prime-time schedu ...
- The Mad Marathon Known As Upfront Week Begins
TVBlog, Ed Martin - Monday, May 12, 2014
Upfront week officially begins this morning with NBC's deluxe presentation of i ...
- The Upfront Roundup
MediaPost Weekend, Staff Report - Saturday, May 10, 2014
More than a hundred upfront, newfront, outfront and every-which-way-front presentations culminate th ...
- NBC First Net To Advertise On Facebook
Around the Net In Media, Phyllis Fine - Thursday, May 8, 2014
NBC has become the first TV channel to buy Facebook ads, f ...
- Data Meets TV, And They Get Along
Audience Buying Insider, Justin Evans - Friday, May 9, 2014
TV can't adapt. Digital will inherit the earth. That was the thinki ...
- Toyota And Saatchi Write Ad Star's Pregnancy Into Popular 'Jan' Campaign
MAD, Larissa Faw - Thursday, May 8, 2014
The campaign has been a success for the car maker so t ...
- TrueValue, Ace, Lowe's Look To Liberate Inner Artists
Marketing Daily, Sarah Mahoney - Thursday, May 8, 2014
As homeowners across the nation rev up their lawnmowers and clean o ...
- Dish Network Revenues Up 6.5%, Gains 40,000 Net Subs
MediaDailyNews, Wayne Friedman - Thursday, May 8, 2014
In the midst of a major deal and talks among pay ...
- Turn Brings Programmatic Buying To TV
Real-Time Daily, Tyler Loechner - Thursday, May 8, 2014
Programmatic continues to stretch its boundaries. The data-driven approach to ad buyi ...
- NBC's The Network To Watch -- And Maybe Buy -- This Upfront
TV Watch, Wayne Friedman - Friday, May 9, 2014
Network sellers and buyers are gearing up for a big battle th ...
- CBS Remains The Broadcaster To Beat In An Ever-Changing Media Landscape
TVBlog, Ed Martin - Friday, May 9, 2014
When it comes to consuming media, there is nothing quite as inviti ...
- Report: U.S. Viewers Still Watching Only 17 Out Of 100s Of Channels
Around the Net In Media, Phyllis Fine - Wednesday, May 7, 2014
Seventeen remains the magic, consistent numeral, "as the average number of [T ...
- Episode 704: Moonstruck, Or Raging Against The Machine
Mad Blog, - Wednesday, May 7, 2014
Called "Monolith," this was one heavy-handed, overwrought episode, written by Erin Lev ...
- La-Z-Boy, Brooke Shields Show 'Urban Attitudes'
Marketing Daily, Tanya Gazdik - Thursday, May 8, 2014
La-Z-Boy is launching an integrated ad campaign featuring actress Brooke Shields f ...
- The Newfronts And Evolving Your Strategy
Marketing: Entertainment, Doug Chavez - Thursday, May 8, 2014
Did you attend the New Fronts in NYC this week? Perhaps y ...
- 'The Tonight Show' Starring: Native Advertising
MediaDailyNews, Patrick Quigley - Thursday, May 8, 2014
Native advertising is quickly becoming an industry buzzword, but is still difficu ...
- Entercom Helps Small Businesses With Digital Marketing Services
MediaDailyNews, Erik Sass - Wednesday, May 7, 2014
In the newest example of local broadcasters expanding their capabilities to off ...
- NBC Is Getting More Olympics - For $7.65 Billion
MediaDailyNews, Wayne Friedman - Wednesday, May 7, 2014
One of the highest-rated TV programming series in the U.S. -- t ...
- Buyers Predict End To Upfront 'Scarcity:' Cite 'Overwhelming' Supply, Shift To Audience-Buying
MediaDailyNews, Luke Paul Mandese - Thursday, May 8, 2014
The rapid expansion of supply, data and the ability to target audienc ...