- Viewers Prefer Original Digital Video To News, Sports, Daytime TV
Online Video Daily, Gavin O'Malley - Wednesday, May 7, 2014
Although nothing beats prime-time TV, a majority of U.S. consumers now fav ...
- NEW! Sherwin-Williams Debuts Coastal Cool Collection
Out to Launch, Amy Corr - Wednesday, May 7, 2014
I had no idea what knolling was until I watched the late ...
- Viewers Getting More Channel Choices, Still Watching Only 17 Total
TV Watch, Wayne Friedman - Thursday, May 8, 2014
In 2013, the average number of TV channels in a typical U. ...
- ABC And Fox Have Their Work Cut Out For Them Next Season
TVBlog, Ed Martin - Thursday, May 8, 2014
As far as new series are concerned, this has been a rath ...
- Kimberly-Clark's U By Kotex Saves The Undies
Marketing Daily, Karl Greenberg - Tuesday, May 6, 2014
The campaign includes a 30-second spot in which a veritable ticker-tape para ...
- HhGregg Applies Warm Campaign To Cooling Sales
Marketing Daily, Sarah Mahoney - Tuesday, May 6, 2014
"We sell very commoditized products, which consumers can easily find in ma ...
- AOL Acquires Big Data Platform Convertro
MediaDailyNews, Tyler Loechner - Tuesday, May 6, 2014
AOL on Tuesday announced that it has entered an agreement to acqui ...
- Disney Ad Revs Slide At ABC TV, ESPN
MediaDailyNews, Wayne Friedman - Tuesday, May 6, 2014
In an otherwise stellar financial quarter performance, Walt Disney says advertising revenu ...
- IDing TV Assets: Q&A With Chris Lennon
MediaDailyNews, Charlene Weisler - Tuesday, May 6, 2014
Chris Lennon, CEO of MediAnswers, is deeply involved in CIMM's Cross-Platform Ass ...
- Cross-Platform Measurement Solutions
Metrics Insider, Charlene Weisler - Wednesday, May 7, 2014
There has never been a better time to explore solutions for cross-platfo ...
- NEW! Planters Peanuts Add Flavor To Tastebuds And Attitudes
Out to Launch, Amy Corr - Tuesday, May 6, 2014
A billboard that filters the air. A book that filters water. Let ...
- The Things People Will Do For Kraft Macaroni and Cheese
Out to Launch, Amy Corr - Wednesday, May 7, 2014
The latest ads for Kraft Macaroni and Cheese are told from t ...
- Bubba Watson Competes Against Biscuit Maker In Latest Bojangles Ad
Out to Launch, Amy Corr - Wednesday, May 7, 2014
Bubba Watson is a great golfer, but I'd think twice about letti ...
- Shows On Digital Platforms Need Cross-Promotion
TV Watch, Wayne Friedman - Wednesday, May 7, 2014
It's all good and well that networks and producers are getting ...
- Daniel Tosh Rips Into Walmart (And Target) On His Comedy Central Show
TVBlog, Ed Martin - Wednesday, May 7, 2014
In this era of media super-saturation it is almost impossible not ...
- Latest Trend In Reality Show Pitches: Naked Dating
Around the Net In Media, Phyllis Fine - Monday, May 5, 2014
Nudity is the latest, um, wrinkle for reality show pitches both broadca ...
- Bowlmor AMF Launches Campaign To Tout Its AMF Centers
Marketing Daily, Karl Greenberg - Tuesday, May 6, 2014
Bowling isn't exactly an extreme sport; it's not sexy, doesn't involve bung ...
- MovieFone Adds TV Options To Web Site
MediaDailyNews, Wayne Friedman - Monday, May 5, 2014
Citing a better way to search for TV programs, AOL and Whalero ...
- TV News Watchers More Decisive In Buying Habits
MediaDailyNews, Wayne Friedman - Monday, May 5, 2014
Are TV news programming viewers different from other TV viewers -- a ...
- PBS Digital Kicks Off 4 New Shows This Year
MediaDailyNews, Mark Walsh - Monday, May 5, 2014
PBS Digital Studios unveiled four new shows at its first NewFront even ...
- China, Brazil Join Media's 'Top 30,' Google Expands Margin As No. 1
MediaDailyNews, Joe Mandese - Tuesday, May 6, 2014
For the first time since it began ranking the world's biggest med ...
- NEW! The Answer To What Makes Starburst Candies So Juicy
Out to Launch, Amy Corr - Monday, May 5, 2014
Starburst candies are juicy, but just how does it happen? Magic? ...
- What Can TV Networks Learn From Tesla?
TV Watch, Wayne Friedman - Tuesday, May 6, 2014
Tesla, the upscale all-electric car brand, sells its cars directly to t ...
- Heading Into Upfront Week, NBC Has Much To Celebrate And Build Upon
TVBlog, Ed Martin - Tuesday, May 6, 2014
As we head into upfront week, NBC remains in the opening sl ...
- Mean Girls Of TV All Live In DC
Around the Net In Media, Phyllis Fine - Sunday, May 4, 2014
"Greed, lust, envy, wrath and pride are the currencies of power ...
- Twitter Tweet Effect And Earned Media
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 5, 2014
Twitter has released a study in partnership with The Advertising Research Foundation, Fox and DB5 call ...
- Houston Astros Have New 'Game' Campaign
MAD, Larissa Faw - Friday, May 2, 2014
The message: baseball is as much about creating fond family memories ...
- Bauer Drives Chrysler 200 In Fox's '24: Live Another Day'
Marketing Daily, Karl Greenberg - Friday, May 2, 2014
Chrysler will do in-show integration; media exclusivity in key episodes; season-long placeme ...
- Connectivity Driving CE Purchases
Marketing Daily, Aaron Baar - Friday, May 2, 2014
Household penetration rates of Internet-connected devices such as Internet-enabled televisions, Blu-ray player ...
- Nissan Does Tried-And-True Switcheroo For Altima
Marketing Daily, Karl Greenberg - Friday, May 2, 2014
Last weekend, Nissan launched a new campaign, "Ride of Your Life," ...