• by Amy Corr  @MediaPostOTL, May 7, 2014

I had no idea what knolling was until I watched the latest ad for Sherwin-Williams and its Coastal Cool color collection. Apparently, it's a way to organize and arrange objects in parallel or 90-degree angles. The term was coined in the 1980s for an art form, and it's used heavily in "Coastal Cool," where the brand showcases its color collections from HGTV HOME by Sherwin-Williams. Summer-themed objects that are also similar in color, like flip-flops, glass bottles found on a beach, pearls, seashells, beach towels, books, popsicles and surfboard are lined up geometrically and then change into paint swatches. See it here. The ad will air on ABC Family, A&E, Bravo, Cooking Channel, Discovery Channel, DIY Network, E!, Food Network, FX Network, HGTV, TBS, TLC, TNT and Travel Channel. McKinney created the campaign.