- Sony Tries New Marketing Strategy For RGB TV Technology
Marketing Daily, Sarah Mahoney - Friday, August 21, 2026
To explain revolutionary new tech, the company created a 14-month pre-launch odys ...
- Season To Date: Fox News Tops All Cable Networks
Television News Daily, Wayne Friedman - Friday, August 21, 2026
Fox garnered 2.5 million average viewers. ESPN was next at 1.7 millio ...
- DASH-Enhanced Nielsen Drives Reset On TV Viewing Picture
Media Insider, Dave Morgan - Thursday, August 20, 2026
Among the non-intuitive insights about U.S. TV viewing brought to light: On ...
- We'll Fight For Your Brand: WWE Records $160M In Sponsorships
Television News Daily, Wayne Friedman - Thursday, August 20, 2026
A SponsorUnited report also shows 67.3% of WWE's brand partners (35) ...
- Avid Fans Of Women's Sports Watching More Televised Games
Advanced TV Insider, Wayne Friedman - Thursday, August 20, 2026
The largest viewing gain came with the WNBA, up 54% to 3 ...
- Taboola To Handle Programmatic Selling For NBC News
Around the Net In Media, Ray Schultz - Tuesday, August 18, 2026
A new deal will have Taboola power all of NBC’s programmatic displ ...
- Disney Tailors Ad Appeal For Pharma Marketers
Around the Net In Media, Ray Schultz - Tuesday, August 18, 2026
Disney will provide a comprehensive omnichannel strategy for pharma marketers as fall arrives, Campai ...
- Trad Pay TV Declines Again -- But At Moderate 4.1% Drop
Television News Daily, Wayne Friedman - Wednesday, August 19, 2026
But overall consumer spending on all video -- pay TV, streaming, oth ...
- Fallon Produces Disney Short For Princess Week
MAD, Fern Siegel - Monday, August 17, 2026
"Once a Princess" give kids a shared language that connects them. ...
- Streaming Bundles Need More Than Another Streaming Service, Deloitte Says
Research Intelligencer, Rob Williams - Tuesday, August 18, 2026
Many bundles amount to several streaming services taped together with a discount ...
- ARF DASH: Nearly A Third Of U.S. Homes Get TV Only Via Streaming
Television News Daily, Wayne Friedman - Monday, August 17, 2026
ARF's DASH TV Universe study identies these homes as "digital-only" households, wi ...
- Linear TV Resilience Frustrates Digital Ad Platforms
Media Insider, Dave Morgan - Thursday, August 13, 2026
If you are an independent digital ad buying platform hoping to captu ...
- Your TV's Home Screen Is New Gatekeeper, And Advertisers Better Get Used To It
Research Intelligencer, Rob Williams - Thursday, August 13, 2026
Smart TVs are rapidly becoming television's default viewing environment, making the ho ...
- Measurement Has Become Data Buffet And Marketers Need To Stop Grabbing Everything
Research Intelligencer, Rob Williams - Tuesday, July 28, 2026
Before advertisers and media buyers obsess over outcomes, they need to a ...
- Netflix Should Fix Its 'Tune-In' Problem With Linear TV Ads
Media Insider, Dave Morgan - Thursday, July 16, 2026
Linear TV ads -- even data-driven targeted ads -- cost a fracti ...
- TV Tune-In Realities Hit Netflix In The Face
Media Insider, Dave Morgan - Thursday, July 9, 2026
Netflix needs to learn the lesson older TV companies always understood: h ...
- Performance TV Electrified - Finally - By CTV
Media Insider, Dave Morgan - Thursday, July 2, 2026
With the digital/TV divide collapsed by CTV, digitally driven linear will ...
- Agentic Transactions, Relationship-Centered TV Ad Industry Not Mutually Exclusive
Media Insider, Dave Morgan - Thursday, June 25, 2026
Automated, agentic transactions actually give more importance to the human relationship par ...
- Everybody Has Eight Screens, Yet TV Still Runs The Show
Research Intelligencer, Rob Williams - Wednesday, June 24, 2026
Beyond traditional viewing, consumers use TVs for YouTube videos, gaming, social med ...
- Proximity Media Leaves Disney, Signs With Netflix
Around the Net In Media, Ray Schultz - Thursday, June 18, 2026
Proximity Media, Ryan Coogler’s company, has signed a deal with Netflix ...
- Fox Is Making Agentic Transactions Real In The TV Ad World
Media Insider, Dave Morgan - Thursday, June 18, 2026
Adding agentic capabilities to digital media DSPs and SSPs is hard, b ...
- Kroft, Other '60 Minutes' Vets Scorch CBS News 'Arsonist' Bari Weiss
TVBlog, Adam Buckman - Friday, June 12, 2026
Retired "60 Minutes" correspondent Steve Kroft and other respected veterans of " ...
- Anomaly Positions Fox One As The Go-To World Cup Experience
MAD, Fern Siegel - Wednesday, June 10, 2026
"The FIFA World Cup Comes First" campaign celebrates fanatical fandom. ...
- Will CTV Homescreens Go The Way Of Web Portals?
Media Insider, Dave Morgan - Thursday, June 11, 2026
Search freed users from homepage bloat, got them directly to the pag ...
- CTV Has A Frequency Problem Nobody Seems To Want To Fix
Media Insider, Cory Treffiletti - Wednesday, June 10, 2026
The frequency problem in CTV is neither new nor a secret. T ...
- Scott Pelley Fired From '60 Minutes' After Argument With Bilton
Around the Net In Media, Ray Schultz - Wednesday, June 3, 2026
“60 Minutes” correspondent Scott Pelley was fired the day after a heat ...
- Kicking Off The Upfronts Discussing Shifting Role Of TV Advertising
Media Insider, Dave Morgan - Thursday, May 14, 2026
Thoughts on the future of TV as an outcome-driving channel: Mid-funnel ...
- Kismet Media, Wheelhouse Reach Partnership Deal
Around the Net In Media, Ray Schultz - Thursday, May 7, 2026
Kismet Media has formed a partnership with Wheelhouse as it prepares ...
- Now 70, The Children Of 'Seven Up!' Are Saying Good-Bye
TVBlog, Adam Buckman - Tuesday, May 5, 2026
The final installment of one of the greatest TV series ever ma ...
- Roku Sees Q1 Surges In Revenue, Net Income
Around the Net In Media, Ray Schultz - Monday, May 4, 2026
Roku posted total Q1 revenue of $1.248 billion -- an increase ...