- The Trade Desk Grows On Programmatic, Mobile, Connected TV
Digital News Daily, Laurie Sullivan - Friday, November 9, 2018
Marketers seem to want an algorithm-fueled programmatic ad-buying platform -- and ...
- Disney Makes Streaming Services A Centerpiece Of Its Future
Digital News Daily, Alex Weprin - Friday, November 9, 2018
CEO Bob Iger is jazzed about the company's streaming video future, wi ...
- Haystack TV Adds ABC News National, Local Programming
Digital News Daily, Alex Weprin - Friday, November 9, 2018
Segments from shows like "Good Morning America," "Nightline" and "The View" wi ...
- Audi Top Auto TV Spender In October
Marketing Daily, Tanya Gazdik - Saturday, November 10, 2018
"It is clear that Chevrolet is trying to make some headway," ...
- TripAdvisor Reduces Google Search, TV Ad Spend In Q3 2018
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 9, 2018
TripAdvisor has "more or less been able to drive the same numbe ...
- Political Ads Deliver $303 Million For Scripps, Katz Network Revenues Up 23%
Television News Daily, Wayne Friedman - Friday, November 9, 2018
From January through Nov. 6, political advertising totaled $140 million, an 8 ...
- Election Payoff: Tribune Grabs $42.5M From Political Ads
Television News Daily, Wayne Friedman - Friday, November 9, 2018
Political ads pushed out core advertisers at Tribune's stations -- a comm ...
- New Media May Buy Old Media - For Surprising Reasons
TV Watch, Wayne Friedman - Monday, November 12, 2018
Could Netflix wants to own a big-time studio? Does Amazon want ...
- PBS' 'The Cleaners' Uncovers Secret World Of Social Media's Content Moderators
TVBlog, Les Luchter - Monday, November 12, 2018
Who decides what should be deleted and what should be kept? N ...
- Disney Readies Streaming Service For Late 2019
Around the Net In Digital, Gavin O'Malley - Friday, November 9, 2018
Disney plans to launch its own streaming media service, dubbed Disney+, ...
- HBO Now, Starz Among Most Popular OTT Video Services
Digital News Daily, Alex Weprin - Wednesday, November 7, 2018
The success of these channels suggests that upcoming entrants set for ...
- Netflix Overtakes Live TV As Source Of Favorite Shows
Digital News Daily, Alex Weprin - Thursday, November 8, 2018
Since 2014, Netflix has improved each year, as live TV declined ea ...
- Too Much Content, Too Little Time
MediaDailyNews, George Simpson - Thursday, November 8, 2018
Am I the only person who thinks there's enough good content alrea ...
- 'Teen Vogue,' Puma Team On Docu-Series
Publishers Daily, Sara Guaglione - Thursday, November 8, 2018
The series brings together strong women from different industries to tell the ...
- Roku's Ad Revenues Up, But Stock Price Sinks
Television News Daily, Wayne Friedman - Thursday, November 8, 2018
OTT platform Roku earned advertising revenues near $70 million in the thi ...
- Discovery Sees 5% Ad Gains, Distribution Fees Flat
Television News Daily, Wayne Friedman - Thursday, November 8, 2018
The company says the ad gains came from pricing hikes and ...
- The Future Of Legacy TV Advertising: Audience Targeted, Data-Driven Campaigns
Television News Daily, Lisa Lutz - Friday, November 9, 2018
We are embarking on an exciting era of advanced TV advertising ...
- Disney's Broadcast, Cable Units Record Revenue Hikes
Television News Daily, Wayne Friedman - Thursday, November 8, 2018
Gaining for a wide range of its businesses, Walt Disney revenues climb ...
- Nexstar, Tegna: Political Ad Revenues Soar, Core Ad Revenue Recedes
Television News Daily, Wayne Friedman - Thursday, November 8, 2018
Nexstar's political ad revenue climbed $70.1 million from $7.2 million vs. ...
- Netflix Gets Eleven-level Powers For 'Stranger Things 2' Boost
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
When Netflix tasked MediaHub with growing viewership and social conversation for Seas ...
- NFL Viewership Is Back. Will TV Advertisers Play Ball?
TV Watch, Wayne Friedman - Friday, November 9, 2018
CBS says its Sunday afternoon games are up 3% versus a ye ...
- 'Blindspot': When The Blinders Came Off
TVBlog, Les Luchter - Friday, November 9, 2018
After three seasons of enjoying the show's engaging characters and fast actio ...
- Most Parents Let Their Kids Watch Videos On YouTube
Digital News Daily, Alex Weprin - Wednesday, November 7, 2018
Despite the popularity of the Google-owned video platform, the reportfound widespread conce ...
- WarnerMedia Gives VRV Streaming Service A Content Boost
Digital News Daily, Alex Weprin - Wednesday, November 7, 2018
The programming will include the TBS animated show "Final Space," with V ...
- Roku Morphing Into Ad Company As Popularity Climbs
Digital News Daily, Gavin O'Malley - Wednesday, November 7, 2018
For the first time, the OTT content specialist took in more th ...
- Gas Station TV Saw You Coming, Can Guess Where You're Going
Marketing Daily, P.J. Bednarski - Wednesday, November 7, 2018
GSTV, the company that puts TVs (and ads) at gas station pum ...
- TV Networks Win If Advertisers Get More Transparency, Automation, Control
Media Insider, Dave Morgan - Thursday, November 8, 2018
TV networks are being pressured to deliver much more for advertisers, ev ...
- National Geographic Uses Oath's Programmatic VR Ads To Promote 'Mars' Season 2
Publishers Daily, Sara Guaglione - Wednesday, November 7, 2018
The ads will run through November 18 in games like Skyfront a ...
- Fox News, World Cup Deliver Ad Gains To Fox
Television News Daily, Wayne Friedman - Wednesday, November 7, 2018
Yet to complete its massive deal with Walt Disney, Fox saw ...
- Sinclair's Q3 Political Ad Revenue Soars
Television News Daily, Wayne Friedman - Wednesday, November 7, 2018
Over-delivering on expected big ad gains, Sinclair posted 60% higher political revenu ...