- 'Sisters' Redefines Family And The Fallout From Family Secrets
TVBlog, Fern Siegel - Thursday, October 18, 2018
Imagine your father is a Nobel Prize-winning in-vitro fertilization pioneer. On h ...
- Innovid, Jivox Partner On Omni-Channel Creative Optimization
Digital News Daily, Alex Weprin - Tuesday, October 16, 2018
The solution will include independent ad serving, integrated measurement and dynamic creati ...
- Consumers Embracing OTT Video, But Confusion Remains
Digital News Daily, Alex Weprin - Tuesday, October 16, 2018
Almost 80% of "cable-keepers," as Adobe and Telaria call them, use ...
- Oracle, comScore Ink Audience-Targeting Deal
Digital News Daily, Alex Weprin - Wednesday, October 17, 2018
The deal is for audience targeting with TV segments, allowing marketers ...
- Hulu Wants Even Skinnier Bundles
Digital News Daily, Alex Weprin - Tuesday, October 16, 2018
Hulu could save money by cutting costs associated with offering live-streaming vid ...
- Omnicom Is Adding AT&T's Consolidated WarnerMedia Account
Mediapsssst, Richard Whitman - Tuesday, October 16, 2018
Omnicom CEO John Wren told investors and analysts today on an earnin ...
- Cord-Cutting Sees Uptick, More Sports Fans Prefer Streaming
Television News Daily, Wayne Friedman - Tuesday, October 16, 2018
Cable cord-cutting is slowly growing, but not as fast as people expec ...
- 'Better Call Saul': It's All Good, Man
Television News Daily, Gary Holmes - Tuesday, October 16, 2018
I don't know whether Season Four of "Better Call Saul" will tu ...
- 5 Major TV Station Groups To Sign On For ATSC 3.0 By 2020
Television News Daily, Wayne Friedman - Wednesday, October 17, 2018
The new next-gen TV standard, ATSC 3.0, has promised more digital media-li ...
- BBC Studios, Lionsgate TV Team To Create Shows For U.S. Market
TVBlog, Fern Siegel - Wednesday, October 17, 2018
The BBC Studios LA unit is best known for producing HBO's "Getti ...
- MediaMath Continues Video Push
Digital News Daily, Alex Weprin - Monday, October 15, 2018
The company hopes to have more of a direct impact on be ...
- FuboTV Nears 250K Subscribers, Adds Revenue
Digital News Daily, Alex Weprin - Monday, October 15, 2018
As a virtual multichannel video provider, FuboTV operates at a higher pri ...
- NYU, Borrell Separately Analyze Political Media Spend Of Specific Platforms
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 16, 2018
Two different studies analyzed two sets of political ad data. The numbe ...
- FreeWheel's Drive: Advanced Ad Suite To Include OTT, VOD
Television News Daily, Wayne Friedman - Monday, October 15, 2018
FreeWheel's Drive effort comes after its deal with Nielsen to expand measureme ...
- Total TV Consumption Flat For September, 18-49 Viewers Dip
Television News Daily, Wayne Friedman - Monday, October 15, 2018
The drop is assumed to come via unrated shows through internet-connected devic ...
- Trump-Aligned Super PAC To Bid On Tribune Media
Television News Daily, Wayne Friedman - Tuesday, October 16, 2018
Tom Hicks Jr., chairman of the super PAC America First, which ...
- Will Trump's Future Include Media Ownership?
TV Watch, Wayne Friedman - Tuesday, October 16, 2018
There is some wild speculation that Trump's long-term future could still ...
- Entertainment News Outlets Open Their Pocketbooks On Streaming Video Plans
Video Insider, Alex Weprin - Tuesday, October 16, 2018
"People" magazine and "Entertainment Tonight" are poised to expand live entertainment ne ...
- Dan Abrams Debuts Network For Christian Sermons
Around the Net In Digital, Gavin O'Malley - Monday, October 15, 2018
Dan Abrams, ABC chief legal analyst and Mediaite and
Law & Crime- CBS News Adds Morning Programming To CBSN
Around the Net In Digital, Gavin O'Malley - Monday, October 15, 2018
CBS News is adding live morning programming to CBSN, its ad-supported streami ...
- Fox News After Rupert
Media Insider, Steven Rosenbaum - Monday, October 15, 2018
People hopeful that the Murdoch sons would dial back the Fox Ne ...
- Will Amazon's 'Shark Tank' Retail Site Move The Needle For Advertising?
Performance Marketing Insider, Laurie Sullivan - Monday, October 15, 2018
On Monday Amazon announced a retail partnership with reality show 'Shark Tank ...
- Fox Starts Fox Blocks, JAZ Ad Pods On 3 Sunday Nights
Television News Daily, Wayne Friedman - Friday, October 12, 2018
Fox says its efforts to lower commercial interruption take the form ...
- Fox Trims Trump Rally Air Time: How Long Will Reruns Deliver Ratings?
TV Watch, Wayne Friedman - Monday, October 15, 2018
Trump knows cable TV time means earned media time. But Fox ...
- MSG Networks Ups Their Game, Adds New Complex Shows
TVBlog, Fern Siegel - Monday, October 15, 2018
Complex's digital shows are hits -- and MSG wants a piece ...
- Katzenberg's NewTV Streaming Service Is Named Quibi
Digital News Daily, Alex Weprin - Thursday, October 11, 2018
Quibi will have multiple tiers of service, similar to Hulu. There wi ...
- Walmart Ramps Up Video Spend With Eko Deal
Digital News Daily, Alex Weprin - Thursday, October 11, 2018
The joint venture, W*E Interactive Ventures, will develop and produce interactive vid ...
- Google Expands Sponsorship Of MLB Postseason
Digital News Daily, Alex Weprin - Thursday, October 11, 2018
Google's multiplatform brand content partnership includes its Google Assistant service becoming t ...
- Shorter TV Ads Command More Viewer Attention
Television News Daily, Wayne Friedman - Thursday, October 11, 2018
Ten-second spots routinely outperform 30- or 60-second spots in the attention rac ...
- How Does The Industry Define Premium TV In The Age Of Netflix?
TV Watch, Wayne Friedman - Friday, October 12, 2018
Streaming services like Netflix could grab more viewers with live TV. B ...