- Is Broadcast TV's Future Over-The-Top?
Video Insider, Alex Weprin - Tuesday, October 23, 2018
While the technology is there, and the consumer sentiment appears to ...
- Netflix Raising $2B In Debt
Around the Net In Digital, Gavin O'Malley - Monday, October 22, 2018
To continue pumping original content, Netflix plans to raise $2 billion ...
- Hulu, Sprint Expand Partnership To Live TV Service
Digital News Daily, Alex Weprin - Friday, October 19, 2018
The new partnership allows Sprint customers to get a 30-day free tri ...
- Turner Shutters Digital Studio Super Deluxe
Digital News Daily, Alex Weprin - Friday, October 19, 2018
With AT&T having completed its acquisition of Time Warner earlier this yea ...
- ARF's Acquisition Of CIMM Adds 'Innovation Incubator' To Its Research Role
MediaDailyNews, Tony Jarvis - Monday, October 22, 2018
This union will also help address the lag between innovative new approach ...
- Docu-mercials Are The Next New Thing, Reshaping TV Ads
Television News Daily, Jeff Millman - Friday, October 19, 2018
More broadcast advertisers are also taking cues from documentaries. The stories a ...
- New Fox's News/Sports Focus Will See TV Ad Benefits
Television News Daily, Wayne Friedman - Friday, October 19, 2018
New Fox's advertising is expected to improve in terms of industry shar ...
- AMC's Collier Tapped As Fox's CEO, Entertainment
Television News Daily, Wayne Friedman - Saturday, October 20, 2018
Collier will oversee the Fox Broadcasting Network and the company's entertainment programmi ...
- In A 24/7 Viewing Age, What Does 'Competition' Mean?
TV Watch, Wayne Friedman - Monday, October 22, 2018
For the first time, NBC's program planning group did not have ...
- Forecast: Mobile Grabs 43% Of Ad Spend By 2020
Digital News Daily, Gavin O'Malley - Thursday, October 18, 2018
This year, mobile will account for $76.17 billion of domestic media ...
- Cheddar Expands Local Footprint With CUNY TV Deal
Digital News Daily, Alex Weprin - Thursday, October 18, 2018
The deal marks an expansion of Cheddar's local news push, which includ ...
- BIA: Advertising Accounts For Two-Thirds Of Marketing Budgets
Digital News Daily, Laurie Sullivan - Thursday, October 18, 2018
BIA Advisory Services' report suggests that businesses with 500 or more employe ...
- Sinclair's STIRR Streaming Service Expected To Launch Soon
Digital News Daily, Alex Weprin - Thursday, October 18, 2018
STIRR will be similar to existing streaming video services, like Xumo a ...
- Broadband Industry Sues Vermont Over Net Neutrality Law
PolicyBlog, Wendy Davis - Thursday, October 18, 2018
"Vermont's attempts to revive ... a repealed regulatory regime are plainly preempt ...
- TV Still Strong In Auto Ad Metrics, Social Media Even Better
Television News Daily, Wayne Friedman - Thursday, October 18, 2018
TV scores highest in ad recall, but adding social media to t ...
- Flat TV Ad Growth Expected For Remainder Of 2018
Television News Daily, Wayne Friedman - Thursday, October 18, 2018
National TV advertising revenues are projected to be flat to slightly ...
- Millennials Enjoy Traditional TV Shows, But In Digital
TV Watch, Wayne Friedman - Friday, October 19, 2018
On linear TV, the average age of an "SVU" viewer is 6 ...
- Acorn TV: You Want Accents? We Got Accents!
TVBlog, Phyllis Fine - Friday, October 19, 2018
Hearing a full range of Brit-related speak is part of the appe ...
- Fox News Taps TV Talent For Fox Nation Streaming Service
Digital News Daily, Alex Weprin - Wednesday, October 17, 2018
Among those confirmed to host or co-host shows: prime-time hosts Laura Ingrah ...
- Are National TV Ads Actually Too Cheap?
Media Insider, Dave Morgan - Thursday, October 18, 2018
Did you know that the average price across all national TV advertisi ...
- Netflix Delivers In Q3 Subscriber Gains, Stock Up
Television News Daily, Wayne Friedman - Wednesday, October 17, 2018
Looking at just the U.S., subscribers were 1 million higher than ...
- Trump Wants Drug Prices In TV Ads, But It Will Take A Microscope To See It
TV Watch, Wayne Friedman - Thursday, October 18, 2018
Pfizer's heavily advertised nerve pain drug Lyrica has a monthly list pri ...
- 'Sisters' Redefines Family And The Fallout From Family Secrets
TVBlog, Fern Siegel - Thursday, October 18, 2018
Imagine your father is a Nobel Prize-winning in-vitro fertilization pioneer. On h ...
- Innovid, Jivox Partner On Omni-Channel Creative Optimization
Digital News Daily, Alex Weprin - Tuesday, October 16, 2018
The solution will include independent ad serving, integrated measurement and dynamic creati ...
- Consumers Embracing OTT Video, But Confusion Remains
Digital News Daily, Alex Weprin - Tuesday, October 16, 2018
Almost 80% of "cable-keepers," as Adobe and Telaria call them, use ...
- Oracle, comScore Ink Audience-Targeting Deal
Digital News Daily, Alex Weprin - Wednesday, October 17, 2018
The deal is for audience targeting with TV segments, allowing marketers ...
- Hulu Wants Even Skinnier Bundles
Digital News Daily, Alex Weprin - Tuesday, October 16, 2018
Hulu could save money by cutting costs associated with offering live-streaming vid ...
- Omnicom Is Adding AT&T's Consolidated WarnerMedia Account
Mediapsssst, Richard Whitman - Tuesday, October 16, 2018
Omnicom CEO John Wren told investors and analysts today on an earnin ...
- Cord-Cutting Sees Uptick, More Sports Fans Prefer Streaming
Television News Daily, Wayne Friedman - Tuesday, October 16, 2018
Cable cord-cutting is slowly growing, but not as fast as people expec ...
- 'Better Call Saul': It's All Good, Man
Television News Daily, Gary Holmes - Tuesday, October 16, 2018
I don't know whether Season Four of "Better Call Saul" will tu ...