• by Alex Weprin , October 16, 2018

The video advertising platform Innovid is partnering with the digital marketing firm Jivox on an omni-channel creative optimization tool. 

The solution will include independent ad serving, integrated measurement and dynamic creative decisions. It will work across all channels and devices, from video and display to social, mobile and connected TV.

Specifically, it will enable brands and marketers to “combine the branding and conversion capabilities of video and display across all channels,” the companies say in announcing the tool.

Brands will be able to track the customer journey to buy and optimize their media, including data management and insights.

The companies say the need for such a tool became particularly clear after the implementation of GDPR in Europe.