- The Perception And Reality Of Multicultural TV Ad Bias
TVBlog, Joe Mandese - Friday, October 12, 2018
New academic research published in the "Journal of Advertising Research" is bou ...
- Apple Prepping Another Digital Video Service
Around the Net In Digital, Gavin O'Malley - Thursday, October 11, 2018
Apple is reportedly preparing a new digital video service. “Owners of App ...
- SuperData Launching Esports, Gaming Measurement Tool
Digital News Daily, Alex Weprin - Wednesday, October 10, 2018
The SuperData Arena tool looks at a number of metrics across platfor ...
- Psychic Advisor Keen Launches First TV Campaign In 10 Years
MAD, Larissa Faw - Wednesday, October 10, 2018
"There's a shift happening in public perception...There is no 'late-night, hush-hush' dire ...
- New Broadcast Season Delivers Lower Overall Ratings
Television News Daily, Wayne Friedman - Wednesday, October 10, 2018
The first week of the new TV season shows overall total d ...
- AT&T To Launch WarnerMedia OTT Platform
Television News Daily, Wayne Friedman - Wednesday, October 10, 2018
Looking to compete with other planned TV/movie studio direct-to-consumer streaming platforms, AT&T ...
- Netflix Metrics Help Predict Show Size, Success
TV Watch, Wayne Friedman - Thursday, October 11, 2018
Netflix can tell whether its proposed shows will be small, medium, ...
- 'Today,' Bluprint Team For Online Cooking Classes
TVBlog, Fern Siegel - Thursday, October 11, 2018
"Today" just made life a little easier for busy Americans. Now throu ...
- James Murdoch Leaves Sky As Comcast Takes Full Control
Around the Net In MAD London, Sean Hargrave - Wednesday, October 10, 2018
James Murdoch has resigned as the boss of Sky to coincide wi ...
- NBCUniversal Launches WatchBack Video App
Digital News Daily, Alex Weprin - Tuesday, October 9, 2018
WatchBack is designed to offer users some free content as well ...
- Turner To Launch Direct-To-Consumer Digital Platform With Jenna Lyons
Digital News Daily, Alex Weprin - Tuesday, October 9, 2018
The unnamed venture will include a direct-to-consumer offering that spans content a ...
- Discovery Launches Digital Studios Group
Digital News Daily, Alex Weprin - Tuesday, October 9, 2018
The Digital Studios Group will create and produce content for the websit ...
- Lincoln, Lexus Track Biggest Spend Per Spot In September
Marketing Daily, Tanya Gazdik - Tuesday, October 9, 2018
Lincoln was number one on the list, spending nearly $14.3 million ...
- Comic Cons Provide Strong Marketing Platforms For TV, Movies
Research Intelligencer, Steve Sternberg - Wednesday, October 10, 2018
In this week's edition of The Sternberg Report, I provide a histo ...
- Roku Starts 11-Partner Ad Measurement Effort
Television News Daily, Wayne Friedman - Tuesday, October 9, 2018
The Measurement Partner Program will aid brands and publishers running OTT advertisi ...
- OOH Data Shows College Students Glued To Supreme Court Hearings
Television News Daily, Charlene Weisler - Tuesday, October 9, 2018
The recent Supreme Court hearings for Brett Kavanaugh not only sparked great ...
- What Surveys Do We Trust About The Media?
TV Watch, Wayne Friedman - Wednesday, October 10, 2018
Simmons says five of the top 10 most-trusted news sources are newspaper ...
- TV Played Role In Generating, Maintaining Kavanaugh Heat
TVBlog, Adam Buckman - Wednesday, October 10, 2018
Whether you watched the Kavanaugh coverage religiously or sporadically, TV amplified everythin ...
- Nielsen Catalina Solutions Expands Advanced TV Suite
Digital News Daily, Alex Weprin - Monday, October 8, 2018
The suite allows CPG marketers to measure data-driven linear TV, addressable T ...
- IAB Report Details New Ad-Supported OTT Video Viewer Segment
Research Intelligencer, Joe Mandese - Tuesday, October 9, 2018
As part of its West Coast "NewFronts" presentation Tuesday, the Interactive Advertisi ...
- CBS Stock Higher On Board's Openness To Sale
Television News Daily, Wayne Friedman - Monday, October 8, 2018
News that the CBS board is planning to "test the market" wh ...
- Media Mergers: Top TV Execs Usually Safe, Mid-Level Staffers Suffer
TV Watch, Wayne Friedman - Tuesday, October 9, 2018
In merging Fox businesses into Walt Disney, top management will be covere ...
- CW's 'All American' Is Ambitious Drama Series About Race
TVBlog, Adam Buckman - Tuesday, October 9, 2018
In this new series, an African-American football star from an inner-city hi ...
- Media And Technology Companies Grapple With How Younger Consumers Watch Video
Video Insider, Alex Weprin - Tuesday, October 9, 2018
Marketers and media and tech companies face the issue of how today ...
- To Keep Younger Consumers In TV Ecosystem, Digital Video Needs To Be 'Easy'
Digital News Daily, Alex Weprin - Friday, October 5, 2018
Making it easy is not just about removing friction between consumers a ...
- Surprise Score? NFL TV Ratings 3% Higher So Far
Television News Daily, Wayne Friedman - Friday, October 5, 2018
Viewership is at an average 16.3 million TV viewers -- up fr ...
- Online Sales Are Top Factor In Measuring Success Of TV Ad Campaigns: Study
Television News Daily, Wayne Friedman - Friday, October 5, 2018
Fifty-seven percent of marketing execs focus ad exposure on online sales, wi ...
- Names Matter. Either Consumers Recognize It - Or They Mock
TV Watch, Wayne Friedman - Monday, October 8, 2018
Netflix rolls easily off the tongue. And with nearly 120 million worldwi ...
- SoundCloud Taps Pandora As U.S. Ad Sales Partner
Digital News Daily, Alex Weprin - Thursday, October 4, 2018
The deal will allow advertisers to buy inventory on SoundCloud directly throu ...
- Antitrust Chief Vows To Scrutinize Comcast
Digital News Daily, Wendy Davis - Wednesday, October 3, 2018
The Justice Department plans to scrutinize Comcast's management of streaming video servi ...