- Who Cares About 'Choice' If I Can't Make It?
MediaDailyNews, George Simpson - Thursday, October 4, 2018
A report from Juniper Research says some major on-demand subscription video servic ...
- Broadcast Promos See Similar Rates Y-O-Y, Fox TV Leads
Television News Daily, Wayne Friedman - Thursday, October 4, 2018
TV spending on promos for Fox equates to $26.2 million over t ...
- Understanding The Value Of Premium Video Inventory
Television News Daily, Jim Wilson - Thursday, October 4, 2018
There is significant disparity in capabilities and execution among advertising providers a ...
- Discovery's Leever Promoted To President, Digital Products
Television News Daily, Wayne Friedman - Thursday, October 4, 2018
Karen Leever, executive vice president-general manager of digital media at Discovery, wi ...
- Is Traditional TV Fighting Amazon For Supremacy?
TV Watch, Wayne Friedman - Friday, October 5, 2018
Amazon sells all kinds of consumer products -- which is why ma ...
- Fox News, MSNBC Ratings Reflect Nation's Political Divide
TVBlog, Adam Buckman - Friday, October 5, 2018
While Fox News Channel is still the top-rated among the three ne ...
- Comcast Confirms It Is Buying Fox's 39% Share In Sky
Around the Net In MAD London, Sean Hargrave - Thursday, October 4, 2018
So that's it. Fox has just cashed out of its 39% sta ...
- Marketers 'Bullish' On OTT As Consumption Grows
Digital News Daily, Alex Weprin - Wednesday, October 3, 2018
Hulu expects half of its ad inventory to come from outside commerci ...
- Broadband Providers Sue To Block California Net Neutrality Law
Digital News Daily, Wendy Davis - Wednesday, October 3, 2018
"This case presents a classic example of unconstitutional state regulation," four broadba ...
- Nissan, Univision Renew Music Partnership
Marketing Daily, Tanya Gazdik - Wednesday, October 3, 2018
The live concert tour will feature a series of performances headlined ...
- Nick Offerman And Megan Mullally Are Slingin' It
Mediapsssst, Richard Whitman - Wednesday, October 3, 2018
They actually do it in real life. And now they're doing ...
- 2018 MLB's TV National Ad Revenues Remain Stable
Television News Daily, Wayne Friedman - Wednesday, October 3, 2018
National TV ad revenue for regular-season Major League Baseball games looks ...
- PLEASE, Watch More Sports On TV
Television News Daily, Gary Holmes - Thursday, October 4, 2018
As dismal as declining interest in sports is for the television busines ...
- Will Traditional TV Gamify Premium Shows To Increase Revenue?
TV Watch, Wayne Friedman - Thursday, October 4, 2018
Ad-supported TV networks continue to seek the next holy grail of ...
- NBC Comedy Has All The 'Bad' Traits Of Terrible Sitcoms
TVBlog, Adam Buckman - Thursday, October 4, 2018
The entire half-hour is narrated by one of the most self-centered characte ...
- Connekt Inks Deal To Bring Interactive Shopping To Sony TVs
Digital News Daily, Alex Weprin - Tuesday, October 2, 2018
Connekt's ShopTV app allows consumers to shop for clothing, electronics or oth ...
- Six-Second Ads: It's All About The Context
Digital News Daily, Alex Weprin - Tuesday, October 2, 2018
An Advertising Week panel discussed six-second ads, which have become commonplace ...
- Simmons Finds News 'Doubters' Swung Presidential Election
Red, White & Blog, Joe Mandese - Wednesday, October 3, 2018
A new small, but influential segment of the American population has be ...
- Gambelli Moves Up To Head All Fox TV Advertising, Marchese Reportedly To Depart
Television News Daily, Wayne Friedman - Tuesday, October 2, 2018
Fox News Channel senior ad exec Marianne Gambelli will be moved ...
- TV Needs To Sell Premium Content - And Demographics Help
TV Watch, Wayne Friedman - Wednesday, October 3, 2018
Donna Speciale, president of advertising sales for Turner, says networks have ...
- In Its 27th Edition, 'Dancing With the Stars' Still Steps Lively
TVBlog, Adam Buckman - Wednesday, October 3, 2018
"Dancing With the Stars" is a unique and special rarity on televisi ...
- IMDb Readying Ad-Supported Video Service For Amazon Fire TV
Around the Net In Digital, Gavin O'Malley - Tuesday, October 2, 2018
IMDb is expected to unveil a free, ad-supported video service for Amaz ...
- YouTube Expands Brand Lift Capability, Extensions To Video Ads
Digital News Daily, Alex Weprin - Monday, October 1, 2018
YouTube is beefing up its video advertising solutions for marketers, improving t ...
- Xandr's Brian Lesser: Relevant Ads, T-Commerce Can Transform Video Ad Biz
Digital News Daily, Alex Weprin - Monday, October 1, 2018
When it comes to over-the-top video, Lesser says he sees a marketpla ...
- DirecTV's Inspiring Spot Says Winners Don't Quit -- But
Marketing Daily, P.J. Bednarski - Monday, October 1, 2018
"The Locker Room" touts an inspiring message that might have made ev ...
- Cord-Cutting Means Cord-Shifting, TV Prices Will Still Rise
TV Watch, Wayne Friedman - Tuesday, October 2, 2018
Premium TV shows are still a big deal for TV/movie studio owner ...
- New For Fall: On CBS 'FBI' Drama, New York Is Carnage City
TVBlog, Adam Buckman - Tuesday, October 2, 2018
Crime-fighting TV shows that are made in New York inevitably give t ...
- OTT Viewing Growing Overall TV Viewership
Video Insider, Alex Weprin - Tuesday, October 2, 2018
Samsung Ads based its research on first-party data from some 32 milli ...
- Teads Inks Deal With 'The Economist' To Deliver Video Ads
Digital News Daily, Alex Weprin - Monday, October 1, 2018
The "exclusive, global partnership" means Teads will supply outstream video and viewab ...
- 2018 Proves Big Year For Political Advertising On OTT
Digital News Daily, Alex Weprin - Friday, September 28, 2018
There has been a significant shift toward OTT in just the pa ...