- Comcast Confirms It Is Buying Fox's 39% Share In Sky
Around the Net In MAD London, Sean Hargrave - Thursday, October 4, 2018
So that's it. Fox has just cashed out of its 39% sta ...
- Marketers 'Bullish' On OTT As Consumption Grows
Digital News Daily, Alex Weprin - Wednesday, October 3, 2018
Hulu expects half of its ad inventory to come from outside commerci ...
- Broadband Providers Sue To Block California Net Neutrality Law
Digital News Daily, Wendy Davis - Wednesday, October 3, 2018
"This case presents a classic example of unconstitutional state regulation," four broadba ...
- Nissan, Univision Renew Music Partnership
Marketing Daily, Tanya Gazdik - Wednesday, October 3, 2018
The live concert tour will feature a series of performances headlined ...
- Nick Offerman And Megan Mullally Are Slingin' It
Mediapsssst, Richard Whitman - Wednesday, October 3, 2018
They actually do it in real life. And now they're doing ...
- 2018 MLB's TV National Ad Revenues Remain Stable
Television News Daily, Wayne Friedman - Wednesday, October 3, 2018
National TV ad revenue for regular-season Major League Baseball games looks ...
- PLEASE, Watch More Sports On TV
Television News Daily, Gary Holmes - Thursday, October 4, 2018
As dismal as declining interest in sports is for the television busines ...
- Will Traditional TV Gamify Premium Shows To Increase Revenue?
TV Watch, Wayne Friedman - Thursday, October 4, 2018
Ad-supported TV networks continue to seek the next holy grail of ...
- NBC Comedy Has All The 'Bad' Traits Of Terrible Sitcoms
TVBlog, Adam Buckman - Thursday, October 4, 2018
The entire half-hour is narrated by one of the most self-centered characte ...
- Connekt Inks Deal To Bring Interactive Shopping To Sony TVs
Digital News Daily, Alex Weprin - Tuesday, October 2, 2018
Connekt's ShopTV app allows consumers to shop for clothing, electronics or oth ...
- Six-Second Ads: It's All About The Context
Digital News Daily, Alex Weprin - Tuesday, October 2, 2018
An Advertising Week panel discussed six-second ads, which have become commonplace ...
- Simmons Finds News 'Doubters' Swung Presidential Election
Red, White & Blog, Joe Mandese - Wednesday, October 3, 2018
A new small, but influential segment of the American population has be ...
- Gambelli Moves Up To Head All Fox TV Advertising, Marchese Reportedly To Depart
Television News Daily, Wayne Friedman - Tuesday, October 2, 2018
Fox News Channel senior ad exec Marianne Gambelli will be moved ...
- TV Needs To Sell Premium Content - And Demographics Help
TV Watch, Wayne Friedman - Wednesday, October 3, 2018
Donna Speciale, president of advertising sales for Turner, says networks have ...
- In Its 27th Edition, 'Dancing With the Stars' Still Steps Lively
TVBlog, Adam Buckman - Wednesday, October 3, 2018
"Dancing With the Stars" is a unique and special rarity on televisi ...
- IMDb Readying Ad-Supported Video Service For Amazon Fire TV
Around the Net In Digital, Gavin O'Malley - Tuesday, October 2, 2018
IMDb is expected to unveil a free, ad-supported video service for Amaz ...
- YouTube Expands Brand Lift Capability, Extensions To Video Ads
Digital News Daily, Alex Weprin - Monday, October 1, 2018
YouTube is beefing up its video advertising solutions for marketers, improving t ...
- Xandr's Brian Lesser: Relevant Ads, T-Commerce Can Transform Video Ad Biz
Digital News Daily, Alex Weprin - Monday, October 1, 2018
When it comes to over-the-top video, Lesser says he sees a marketpla ...
- DirecTV's Inspiring Spot Says Winners Don't Quit -- But
Marketing Daily, P.J. Bednarski - Monday, October 1, 2018
"The Locker Room" touts an inspiring message that might have made ev ...
- Cord-Cutting Means Cord-Shifting, TV Prices Will Still Rise
TV Watch, Wayne Friedman - Tuesday, October 2, 2018
Premium TV shows are still a big deal for TV/movie studio owner ...
- New For Fall: On CBS 'FBI' Drama, New York Is Carnage City
TVBlog, Adam Buckman - Tuesday, October 2, 2018
Crime-fighting TV shows that are made in New York inevitably give t ...
- OTT Viewing Growing Overall TV Viewership
Video Insider, Alex Weprin - Tuesday, October 2, 2018
Samsung Ads based its research on first-party data from some 32 milli ...
- Teads Inks Deal With 'The Economist' To Deliver Video Ads
Digital News Daily, Alex Weprin - Monday, October 1, 2018
The "exclusive, global partnership" means Teads will supply outstream video and viewab ...
- 2018 Proves Big Year For Political Advertising On OTT
Digital News Daily, Alex Weprin - Friday, September 28, 2018
There has been a significant shift toward OTT in just the pa ...
- AdMore's Condon Named CRO, Comcast Spotlight
Television News Daily, Wayne Friedman - Friday, September 28, 2018
Condon will be responsible for Comcast Spotlight's sales revenue, execution and effectivene ...
- Disney Revamps All Its Advertising Businesses, Impacts TV Networks And Digital Properties
Television News Daily, Wayne Friedman - Friday, September 28, 2018
The integrated ad sales organization will be structured into three areas: sale ...
- Kavanaugh-Ford Hearings Made For Engaging TV
TV Watch, Wayne Friedman - Monday, October 1, 2018
Anger works on TV -- fictional TV, pseudo-reality TV shows and real-li ...
- New For Fall: There Goes 'The Neighborhood'
TVBlog, Adam Buckman - Monday, October 1, 2018
In a new CBS sitcom, an African-American neighborhood suddenly has new neighbo ...
- iSpot Raises $30M To Expand Hiring
Digital News Daily, Alex Weprin - Thursday, September 27, 2018
Existing backers Madrona Venture Group and Insight Venture Partners are leading t ...
- Innovid Rolls Out Interactive Ad Tool For OTT
Digital News Daily, Alex Weprin - Thursday, September 27, 2018
The tool, OTT Composer, allows for the quick creation of an interacti ...