The video marketplace and outstream video advertising inventor Teads has signed a deal with The Economist.
The “exclusive, global partnership” will see Teads deliver outstream video and viewable display advertising to the publisher’s monthly audience of more than 1.4 million readers.
Terms of the deal were not disclosed.
Outstream video ads allow for video advertising to appear within the text of stories, without being attached to editorial video content.
“We'd been working with The Economist for a number of years and built enough trust to have a long-term, exclusive partnership with them,” Lauren Douglass, the head of U.S. marketing, Teads told Digital News Daily.
“As we do with most of our strategic partners, the exclusive partnership encompasses a full-stack monetization solution comprised of both Teads' publisher suite and global demand,” she notes.
While The Economist may not have the scale of larger publishers, its audience is global in nature and heavily comprised of business leaders and decision-makers, an appealing target for many marketers.
“Some of our brand clients are highly interested in The Economist's global audience,’ Douglass adds.