- 2019 Forecast: TV Ads Decline 4%, Digital Growth Soars 18%
Television News Daily, Wayne Friedman - Thursday, September 27, 2018
MoffettNathanson Research expects total TV advertising to drop 4.3% in 2019 d ...
- OOH Sports TV Viewing Big Among Millennials
Television News Daily, Wayne Friedman - Thursday, September 27, 2018
Nielsen says 18- to-34-year-olds accounted for 53% of OOH viewers who watch ...
- Banking The Future On Short-Form Video Ventures
TV Watch, Wayne Friedman - Friday, September 28, 2018
Enjoying bite-size video content while waiting on line at a bank, supermark ...
- 'Last Man Standing' Picks Up Right Where It Left Off
TVBlog, Adam Buckman - Friday, September 28, 2018
The Tim Allen comedy returns to TV Friday on Fox well ov ...
- Hulu Beefs Up Engineering Team
Digital News Daily, Alex Weprin - Wednesday, September 26, 2018
The new hires are Joe Bentley, senior vice president, engineering, and J ...
- Pluto TV To Roll Out 8 New Streaming Channels
Digital News Daily, Alex Weprin - Wednesday, September 26, 2018
The channels include Pluto TV Comedy, which will feature movies like "Clu ...
- Charter Endorses Opt-In Approach To Privacy
Digital News Daily, Wendy Davis - Wednesday, September 26, 2018
The Internet service provider Charter told lawmakers today that companies should obta ...
- Xandr: Making Advertising Matter Will Take A Community
Media Insider, Dave Morgan - Thursday, September 27, 2018
Highlights from the Relevance Conference, held by AT&T and its newly brand ...
- Golfer Phil Mickelson Turns Into 'Business' Caddie
Out to Launch, Larissa Faw - Wednesday, September 26, 2018
The "Partner Like No Other" creative shows Mickelson following a business executi ...
- CBS Taps Richard Parsons As Interim Chairman
Television News Daily, Wayne Friedman - Wednesday, September 26, 2018
Former Time Warner and Citicorp chairman Richard Parsons has been named inter ...
- Nielsen Expands Total Audience To Local TV
Television News Daily, Wayne Friedman - Wednesday, September 26, 2018
Nielsen Total Ad Ratings measures total and incremental reach for all device ...
- TV Stations' Consortium Launches Programmatic TV Ad Effort
Television News Daily, Wayne Friedman - Wednesday, September 26, 2018
Stations signing on through PremiumMedia360 are now using the TIP standards ...
- Correction: Videa In 150 Markets
Television News Daily, Wayne Friedman - Thursday, September 27, 2018
Videa, the local TV automated/programmatic advertising platform, is in 150 markets acro ...
- Is Apple Being Too Careful About TV/Movie Productions On OTT Platforms?
TV Watch, Wayne Friedman - Thursday, September 27, 2018
Apple wants to reach the widest possible audience -- while never offendi ...
- New For Fall: On CBS, God Seeks Friends On Facebook
TVBlog, Adam Buckman - Thursday, September 27, 2018
The challenge for this show will be to try and make believe ...
- Improving Viewer Experiences Will Be Key For The Future Of Video Ads
Digital News Daily, Alex Weprin - Tuesday, September 25, 2018
Media execs believe ad experiences will need to improve to match t ...
- Did You Hear The One About The POTUS Who Walked Into His Own Joke?
Red, White & Blog, Joe Mandese - Wednesday, September 26, 2018
It may not be possible to calculate how many times the curre ...
- NFL Fumbles Start Of New Season, Fox Has Greatest Ad Exposure
Research Intelligencer, Joe Mandese - Wednesday, September 26, 2018
Three weeks into the new NFL TV season, network audience delivery ...
- NBC's Greenblatt Officially Departs, Telegdy And Cheeks Become Co-Chairmen
Television News Daily, Wayne Friedman - Tuesday, September 25, 2018
Both co-chairmen begin their new roles today. Greenblatt will remain as consulta ...
- AT&T Restarts Ad Business With New Company: Xandr
Television News Daily, Wayne Friedman - Tuesday, September 25, 2018
The business unit has made its first sales rep deals with Alti ...
- AT&T Sees Investment In HBO As Profitable
TV Watch, Wayne Friedman - Wednesday, September 26, 2018
HBO may get more resources from other areas in the new WarnerMedi ...
- Pain Redefined: Watching The New 'Murphy Brown'
TVBlog, Adam Buckman - Wednesday, September 26, 2018
The finished product has a musty air to it, like the who ...
- Millennials Prefer Subscription Streaming, Mobile Devices To Linear TV
Digital News Daily, Alex Weprin - Monday, September 24, 2018
In a new poll, some 73% of millennials claim they don't wat ...
- Van Gogh Artwork Will Hang With Owners Of Samsung's 'Frame' TV
Marketing Daily, P.J. Bednarski - Monday, September 24, 2018
Samsung's The Frame, an expensive 4K TV marketed as a video showpiec ...
- Nielsen Integrates 'Viewability,' Fraud Filtration With Digital Ad Ratings
MediaDailyNews, Joe Mandese - Tuesday, September 25, 2018
Leveraging its role as an ad "currency" provider, Nielsen this morning unveil ...
- A+E Touts Revenue Gains For 'Outcome-Based' Guarantees
Television News Daily, Wayne Friedman - Monday, September 24, 2018
The move shifts a decades-long emphasis on making guarantees on commercial ...
- Analysts: Disney Is Better Off Without Buying Sky
Television News Daily, Wayne Friedman - Monday, September 24, 2018
Some analysts view Comcast's purchase of Sky as an "albatross." Others s ...
- OTT Subscriber Benchmarks May Not Be Enough
TV Watch, Wayne Friedman - Tuesday, September 25, 2018
Both Hulu with Live TV and ESPN+ have each hit the ...
- New For Fall: Despite 'Million' Flaws, Show Is OK Anyway
TVBlog, Adam Buckman - Tuesday, September 25, 2018
This sad show tells the story of a group of friends reacti ...
- With OTT On The Rise, Companies Look To Deals To Grow Globally
Video Insider, Alex Weprin - Tuesday, September 25, 2018
These major deals have served to give the acquiring company new sca ...