- Political TV Ads Increase After Kavanaugh Assault Allegations
Television News Daily, Wayne Friedman - Friday, September 21, 2018
Overall, political marketers spent $1.199 million on national TV from Sept. 6-2 ...
- More Digital Video Ads Are Coming - How Will They Impact Ad Fraud?
TV Watch, Wayne Friedman - Monday, September 24, 2018
Marketers need to count on the most positive factors for their med ...
- New For Fall: 'Single Parents' Needs To Grow Up A Bit
TVBlog, Adam Buckman - Monday, September 24, 2018
By the end of the premiere episode, there are glimmers of ho ...
- ESPN+ Streaming Service Tops 1 Million Subscribers
Digital News Daily, Alex Weprin - Thursday, September 20, 2018
ESPN+ launched just five months ago, bundling ESPN library programming with exclusi ...
- Viacom Taps Glashow, Zimmerman To Lead Awesomeness
Digital News Daily, Alex Weprin - Thursday, September 20, 2018
Viacom acquired the company, known as AwesomenessTV, back in July, adding ...
- AT&T Says Time Warner Merger Won't Hurt Consumers
Digital News Daily, Wendy Davis - Thursday, September 20, 2018
AT&T is asking a federal appellate court to reject the government's attem ...
- Apple Adds Trust Score For New Devices, Based On Email, Phone Usage: Report
Digital News Daily, Ray Schultz - Friday, September 21, 2018
New Apple releases come with a new privacy provision: That it wi ...
- Q&A: Del Monte Foods Bows First Master Brand Campaign Since 2012
Marketing Daily, Karlene Lukovitz - Thursday, September 20, 2018
New CMO Bibie Wu shares the thinking behind "Growers of Good," fr ...
- Hulu: Ads As Wretched As Plot Of 'The First'
MediaDailyNews, George Simpson - Thursday, September 20, 2018
It seems Hulu has become the lost child of OTT, with thr ...
- Sling TV Signs With Nielsen
Television News Daily, Wayne Friedman - Thursday, September 20, 2018
Sling will be measured by Nielsen's Digital Ad Ratings for measuring target ...
- OTT Dominates Digital Video Ad Views
Television News Daily, Wayne Friedman - Thursday, September 20, 2018
OTT platforms comprise 41% of all digital video advertising views, the highe ...
- MobiTV Adds 90 Networks For App-Based Pay TV
Television News Daily, Wayne Friedman - Thursday, September 20, 2018
The company credits its growth in part to the rise of sma ...
- NBC Entertainment Chief Robert Greenblatt Expected To Depart
Television News Daily, Wayne Friedman - Friday, September 21, 2018
Greenblatt, the broadcast network entertainment chief with the longest tenure -- near ...
- Should Poor NFL Teams With Low TV Ratings Be Demoted?
TV Watch, Wayne Friedman - Friday, September 21, 2018
Consider if a team -- which hasn't had a winning record ...
- New For Fall: 'New Amsterdam' Medical Show Looks Oh-So Familiar
TVBlog, Adam Buckman - Friday, September 21, 2018
A new NBC hospital show might have you pondering TV's propensity f ...
- Sky's Fate To Be Decided By Auction On Saturday
Around the Net In MAD London, Sean Hargrave - Thursday, September 20, 2018
Fox and Comcast are all set for a three-round auction on Saturd ...
- Cheddar's Next Platform Is The Gas Station Pump
Digital News Daily, Alex Weprin - Wednesday, September 19, 2018
Under the terms of the deal, Cheddar will provide new segments ...
- Has OTT Advertising's Time Arrived?
Media Insider, Dave Morgan - Thursday, September 20, 2018
Magna just released a new report projecting over-the-top (OTT) video advertising ...
- 'Politico,' AARP Profile Key States In Latest Voting Series
Publishers Daily, Fern Siegel - Wednesday, September 19, 2018
Politico and AARP joined forces for "The Decider" series, which explores t ...
- TV Networks Ramp Up New Season Promos
Television News Daily, Wayne Friedman - Wednesday, September 19, 2018
In-air fall promos have been valued at $59.7 million over the la ...
- NBCU To Debut Kelly Clarkson Talk Show In 2019
Television News Daily, Wayne Friedman - Wednesday, September 19, 2018
Clarkson, the high-profile, Grammy-winning singer who won the first "American Idol" competiti ...
- Analyst: Viacom Is Stuffing Ads In TV Shows
TV Watch, Wayne Friedman - Thursday, September 20, 2018
Cable networks are seeing more slippage when it comes to traditional ...
- New For Fall: 'Manifest's' Destiny Could Be Success For NBC
TVBlog, Adam Buckman - Thursday, September 20, 2018
The show's principal challenge is to make its farfetched premise believable a ...
- VAB: TV Fosters Stronger Connections Than YouTube Among Millennials
Digital News Daily, Alex Weprin - Wednesday, September 19, 2018
The VAB study found that while 40% of millennials surveyed watch the ...
- Interactivity In CTV May Be Key To Driving Sales
Digital News Daily, Alex Weprin - Tuesday, September 18, 2018
Connected TV now accounts for 27% of overall video volume, up fr ...
- Sinclair Hires Jeff Carroll, Former NBCU Marketing Executive
Television News Daily, Wayne Friedman - Tuesday, September 18, 2018
Carroll will work on what the company says is the goal ...
- Emmys Hit New Viewer Low
Television News Daily, Wayne Friedman - Tuesday, September 18, 2018
Total viewers for the three-hour awards show posted a Nielsen 10.17 milli ...
- Rewatching 'The Beverly Hillbillies'
Television News Daily, Gary Holmes - Tuesday, September 18, 2018
Whenever I look back at number-one-rated shows from the past, there's alwa ...
- YouTube Relies On Traditional TV, But They Remain Semi-Partners
TV Watch, Wayne Friedman - Wednesday, September 19, 2018
New digital pay TV platforms are still growing -- even against tradition ...
- Emmy Awards Were A Drag, But They Get A+ For Diversity
TVBlog, Adam Buckman - Wednesday, September 19, 2018
Diversity took center stage Monday night as Emmy awards were bestowed ...