Political TV
advertising ramped up this week, following Brett Kavanaugh’s Senate committee hearings on his nomination to the Supreme Court. They came after sexual-assault allegations surfaced against the
nominee last weekend.
Judicial Crisis Network -- a Republican-leaning political group supporting Kavanaugh’s nomination -- ran 26 TV commercials on Thursday; 28 on Wednesday; 17,
Tuesday; and two on Monday, according to iSpot.tv.
Another political advertiser, 45Committee, which touts the gains of Republican President Trump -- ran 10 spots on Thursday, 11 on Wednesday,
14 on Tuesday and five on Monday.
For the past two weeks, the 45Committee, spent $619,671, while the Judicial Crisis Network spent $380,411. The biggest Democratic-leaning political
advertiser, Tom Steyer, spent $68,707 during this period. Overall, $1.199 million was spent on national TV by political marketers during a two-week period, September 6-20.
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Major cable TV
networks grabbed most of the national political messaging -- CNN had 82 airings of TV commercials; Fox News Channel, 68; Fox Business, 55; MSNBC, 53; and Viceland, 14.
Over the last 30 days --
which include the Senate Judiciary Committee hearings on Kavanaugh -- $3.1 million was spent from all national political advertisers. Judicial Crisis Network ran 250 spots; the Democratic
Congressional Campaign Committee, 117; 45Committee, 113; and Tom Steyer, 68.
On September 16, The Washington Post reported that Christine Blasey Ford wrote a confidential
letter to a senior Democratic lawmaker alleging Supreme Court nominee Brett Kavanaugh sexually assaulted her more than three decades ago.
The following day, another Washington
Post story said Judicial Crisis Network planned to spend $1.5 million in ads defending Kavanaugh’s character. An opposing political group, Demand Justice, said it would spend $700,000
on ads focused on the Blasey Ford accusation.