Nielsen's Total Audience expansion will now be available in all 210 local markets.
That includes its Digital Ad Ratings, Total Ad Ratings and Digital Content Ratings, measuring reach, frequency and gross rating points for ads and content across digital and TV.
Earlier this year, Nielsen added linear TV measurement from virtual multichannel video distributors (vMVPDs) into local TV ratings.
Nielsen Total Ad Ratings measures total and incremental reach for all devices, platforms, distribution and ad campaigns.
Total Ad Ratings, which will include OTT impressions in 2019, uses Nielsen Digital Ad Ratings and Nielsen TV Ratings data for obtain persons-level audiences. Now that it is available to local markets, Total Ad Ratings can reveal results from additional audiences of digital media.
Kelly Abcarian, senior vice president, product leadership, Nielsen, stated: “Local television can access the same key metrics as national television to know how their media is working.”