- Media/Marketing Deals Rise In Q3
MediaDailyNews, Wayne Friedman - Tuesday, October 3, 2017
Media, marketing and technology merger-and-acquisition deals and total dollar volume continued ...
- Cigarette Ads Coming Back To TV, Print
Mediapsssst, Richard Whitman - Tuesday, October 3, 2017
The good news is those ads are court-mandated, aren't designed to se ...
- How YouTube TV Might Tie MLB Sponsorship Into Search Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 4, 2017
On Tuesday, MLB announced a partnership with YouTube that names Google's vid ...
- How Nimble TV Can And Needs To Be: Q&A With Clypd's Mark Mitchell
Television News Daily, Charlene Weisler - Tuesday, October 3, 2017
Mark Mitchell started his career as a TV buyer at Y&R befo ...
- Notes On The New Season By A Heavy TV Viewer
Television News Daily, Steve Sternberg - Tuesday, October 3, 2017
My wife and I currently have 56 series queued up on o ...
- YouTube TV Is Presenting Sponsor Of World Series
Television News Daily, Wayne Friedman - Tuesday, October 3, 2017
YouTube TV will be the main World Series sponsor, with regular ...
- Future Ad Battles: TV Vs. Digital
TV Watch, Wayne Friedman - Wednesday, October 4, 2017
National TV ads may be facing a stronger rival in digital. The ...
- Late Night In America: What Is There To Say Anymore?
TVBlog, Adam Buckman - Wednesday, October 4, 2017
In the context of tragedies in the news earlier in the da ...
- Binge Viewing Popular On Hulu
Television News Daily, Wayne Friedman - Monday, October 2, 2017
Hulu says 60% of its viewers watch multiple episodes of a seri ...
- ABC Is Most Aggressive Network In Promoting Fall Shows
Television News Daily, Wayne Friedman - Monday, October 2, 2017
Since the first week in July, Kantar Media says ABC has r ...
- Social Media Ads Can't Pass The TV Test
TV Watch, Wayne Friedman - Tuesday, October 3, 2017
Can you tell what is a Russian-backed fake news/message? It may n ...
- New For Fall: With 'Kevin,' ABC Finds Its Higher Power
TVBlog, Adam Buckman - Tuesday, October 3, 2017
Taking on themes of God and righteousness is a tall order f ...
- Digital Video Ad Spending Expands 7 Times The Rate Of Linear TV
Video Insider, Joe Mandese - Tuesday, October 3, 2017
On the cusp of the 2017-18 television season, Nielsen released an analys ...
- Vice Media Names Ariel Wengroff 'Broadly' Publisher
Publishers Daily, Sara Guaglione - Friday, September 29, 2017
Wengroff will become publisher of its women-focused digital channel Broadly. The chann ...
- How (Not) To Share A Massacre
RTBlog, Joe Mandese - Monday, October 2, 2017
It's been more than a year since I published a column titl ...
- Netflix Loses Some Studio Content, Gains With In-House TV Shows
Television News Daily, Wayne Friedman - Friday, September 29, 2017
In June, Netflix had 14 newer TV series on the air ...
- Social Media Delivers Sponsored Ad Revenues For TV Stations
Television News Daily, Wayne Friedman - Friday, September 29, 2017
Social media could bring in some $1.4 billion in sponsored-advertising revenue f ...
- Roku Stock Price Soars Day After IPO
Television News Daily, Wayne Friedman - Friday, September 29, 2017
On Thursday, over-the-top (OTT) TV set-top-box maker Roku witnessed nearly a 7 ...
- Get Rid Of Media Junk With Ad Blockers
TV Watch, Wayne Friedman - Monday, October 2, 2017
Maybe TV networks and digital media need more ad blockers to g ...
- New For Fall: CBS Apartment Comedy Should Be Evicted
TVBlog, Adam Buckman - Monday, October 2, 2017
Oh, Lord, make it stop! That brief prayer (or lament) approximates t ...
- Lightning Does Strike Twice: Email Phishing Scam Targets Netflix Users
Email Marketing Daily, Jess Nelson - Friday, September 29, 2017
If you find yourself binging on a Netflix show like "Orange ...
- Local U.S. Ads Rise Slowly, Digital Rockets
MediaDailyNews, Wayne Friedman - Thursday, September 28, 2017
Local advertising revenue is set to slowly climb over the next fo ...
- OTT: Is It TV Or Digital?
Television News Daily, Chris Peterson
- Wednesday, September 27, 2017
OTT (over-the-top content) is racing ahead in relevance and frequency, and there ...
- Digital TV/Video Advertising Views Up 17%
Television News Daily, Wayne Friedman - Thursday, September 28, 2017
Full TV episodes and sports accounted for the increase in live ...
- Future Of TV Stations Includes Different Ad Prospects
TV Watch, Wayne Friedman - Friday, September 29, 2017
Local TV station groups have a lot to be happy about ...
- New For Fall: Two Marvel Series Are Genetically Related
TVBlog, Adam Buckman - Friday, September 29, 2017
Two new Marvel shows on two different networks both feature human bein ...
- Comcast Unveils 'Xfinity Instant TV'
Around The Net In Television, Gavin O'Malley - Wednesday, September 27, 2017
Comcast is rolling out Xfinity Instant TV, which Variety calls “a stripped-do ...
- To Disable Fast-Forwarding Or Not? That Is The Question!
Digital News Daily, John R. Osborn - Wednesday, September 27, 2017
The rapid expansion of single provider and skinny bundle SVOD (streaming video-on-deman ...
- GroupM Launches Addressable TV Company Finecast
MAD, Steve McClellan - Wednesday, September 27, 2017
The new offering is designed to help TV advertisers target viewers mo ...
- Solving Advertising's Trust Problem
Media Insider, Dave Morgan - Thursday, September 28, 2017
When the choices of where to advertise were few -- local radi ...