- National TV News Viewership Soars
Television News Daily, Wayne Friedman - Wednesday, May 24, 2017
National media networks grew 26% in the most recent week when ...
- NBC, CBS Claim Victory For Current Season
Television News Daily, Wayne Friedman - Wednesday, May 24, 2017
NBC and CBS are claiming victory for the 2016-2017 season, even ...
- Consumers' Financial Entertainment, Medical Costs Go Crazy
TV Watch, Wayne Friedman - Thursday, May 25, 2017
Health care is a human necessity -- not an option. Entertainment? N ...
- To Sponsor Or Not To Sponsor: That Is The Question
TVBlog, Adam Buckman - Thursday, May 25, 2017
Advertisers that may now be contemplating withdrawing their commercials from "Hannity" a ...
- Why Advertisers Are Bullish On Addressable TV
MediaDailyNews, Andy Sippel - Wednesday, May 24, 2017
Addressable TV is poised to make a big leap in adoption a ...
- Pressure Group Turns Heat On Hannity's Sponsors, As Fox News Retracts Conspiracy Story
MediaDailyNews, Joe Mandese - Wednesday, May 24, 2017
A month after Fox News fired its biggest star, Bill O'Reilly, followi ...
- The New Ad Trifecta: Data, Agency, TV
Online Spin, Cory Treffiletti - Wednesday, May 24, 2017
The three most overused words in the advertising biz this year a ...
- NEW! Duracell: The Battery For Camping, Gaming, Removing Ear Hair
Out to Launch, Amy Corr - Tuesday, May 23, 2017
The original 'Wedding Crasher.' A chicken that poops popcorn? Let's launch! ...
- Sheraton Hotels & Resorts 'Go Beyond'
Out to Launch, Amy Corr - Wednesday, May 24, 2017
To celebrate its 80th anniversary, Sheraton Hotels & Resorts launched "
... - Burger King France Urges People To Eat For Pleasure
Out to Launch, Amy Corr - Wednesday, May 24, 2017
Even at a young age, we eat first with our eyes, whi ...
- Chicken Poops Popcorn In Ad For Aster Hospital
Out to Launch, Amy Corr - Wednesday, May 24, 2017
When a chicken eats corn, does it poop popcorn? If so, chick ...
- Viacom Considers Low-Price Digital Entertainment Package
Television News Daily, Wayne Friedman - Tuesday, May 23, 2017
Bob Bakish, president/CEO of Viacom, says the company is in advanced tal ...
- OTT Ad Revs, Spending Up Sharply
Television News Daily, Wayne Friedman - Tuesday, May 23, 2017
A new survey says 62% of media-buying executives believe OTT ad spendi ...
- Surprise! MSNBC's Tops All Cable News Nets For First TIme
TV Watch, Wayne Friedman - Wednesday, May 24, 2017
Somewhat shockingly, MSNBC has rocketed to second place in prime time amo ...
- New 'Love Connection' Is Easygoing And Easy To Like
TVBlog, Adam Buckman - Wednesday, May 24, 2017
This new version of "Love Connection," hosted by the tireless Andy Coh ...
- Another Roger Ailes Story
MediaDailyNews, Gary Holmes - Monday, May 22, 2017
Last summer I recounted the time when Roger Ailes tried to g ...
- Wall Street Betting On Broadcast, Digital Upfronts: Cable Will Be More Of A Bear
MediaDailyNews, Joe Mandese - Monday, May 22, 2017
The 2017-18 upfront advertising marketplace will once again defy gravity, proving th ...
- ComScore Explains Cross-Platform Measurement Advancements
Real-Time Daily, Charlene Weisler - Monday, May 22, 2017
ComScore recently announced an advanced version of its cross-platform measurement capability, whi ...
- Screenless TV The Next Wave?
Research Brief, Jack Loechner - Tuesday, May 23, 2017
innovative technologies for displaying TV content without the staid grey box a ...
- Worldwide Pay TV To Gain Subscribers, Revenues Remain Flat
Television News Daily, Wayne Friedman - Monday, May 22, 2017
Subscriptions for the 522 operators are expected to increase to 963 milli ...
- Woo-hoo! Maddow's Up In The Ratings, And Trump's To Blame
TVBlog, Adam Buckman - Tuesday, May 23, 2017
MSNBC and CNN both beat Fox News Channel in the ratings la ...
- The Reinvention Of TV
Online Spin, Maarten Albarda - Monday, May 22, 2017
We are just coming out of the annual ritual that is t ...
- NEW! Toyota's Crash Test Dummies Look For Alternate Means Of Excitement
Out to Launch, Amy Corr - Friday, May 19, 2017
Toyota vehicles are equipped with so many standard safety features that t ...
- Dish Adds Alexa Voice Search Across Live, DVR Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 22, 2017
Amazon has been granted a video-based search engine patent as Dish ad ...
- Should ESPN Drop 'Monday Night Football'?
Television News Daily, Wayne Friedman - Friday, May 19, 2017
The Walt Disney Company spends an estimated $1.9 billion a year f ...
- Upfront Spending Up Slightly, Scatter Down
Television News Daily, Wayne Friedman - Friday, May 19, 2017
Upfront spending placed from October 2016 through March 2017 is up 3. ...
- Yes, Virginia, The Upfront Presentations Are Still Important
Television News Daily, Steve Sternberg - Friday, May 19, 2017
The broadcast networks unveiled their fall television schedules to the industry ov ...
- Why Trad TV Upfronts Fall Behind Modern Consumer
Television News Daily, Tracey Scheppach, David Wilson - Friday, May 19, 2017
Viewer attention has never been more divided. So to grab their attentio ...
- In Trump World, Only Your TV Performance Counts
TV Watch, Wayne Friedman - Monday, May 22, 2017
Why did Donald Trump fire FBI director James Comey? Was it th ...
- A Couple Of Mini-Trends From The Networks' New Fall Lineups
TVBlog, Adam Buckman - Monday, May 22, 2017
Many people are talking about the remake (sorry, "reboot") fever that ...