- Premium TV/Video Ads Grow, More Demo Guarantees
Television News Daily, Wayne Friedman - Wednesday, June 14, 2017
Premium TV/video advertising -- TV networks programming content on advertising-supported digital ...
- OTT Package Prices Drop
Television News Daily, Wayne Friedman - Wednesday, June 14, 2017
A first-quarter 2017 survey from TiVo says the average price that U. ...
- Netflix Is Rivaling Cable, But Will Consumers Buy Multiple Services?
TV Watch, Wayne Friedman - Thursday, June 15, 2017
Many U.S. cable subscribers also have Netflix, or other subscription video ...
- 'Batman' Forever? Adam West Made His Peace With That
TVBlog, Adam Buckman - Thursday, June 15, 2017
Adam West's death last week served as a reminder of a ...
- Time Spent Viewing Long-Form Video Has Strong Uptick In Q1
Digital News Daily, Philip Rosenstein - Tuesday, June 13, 2017
The majority (63%) of time spent on digital video content across a ...
- NBC Creates Video News Unit For Social, Digital Platforms
Digital News Daily, Wayne Friedman - Tuesday, June 13, 2017
NBC Left Field is a digital video journalism unit that will ma ...
- Honda Odyssey Helps 'Keep The Peace'
Marketing Daily, Tanya Gazdik - Tuesday, June 13, 2017
Creative shows how the minivan delivers all the connectivity and flexibility ...
- A Message For The Vocal Minority In Marketing
Media Insider, Cory Treffiletti - Wednesday, June 14, 2017
As an industry, we need to focus on the voices of t ...
- May C3 TV Ratings Take Big Dive
Television News Daily, Wayne Friedman - Tuesday, June 13, 2017
May's prime-time commercial TV ratings for both broadcast and cable networks register ...
- Fox, Affiliates Fight Over New OTT Service
TV Watch, Wayne Friedman - Wednesday, June 14, 2017
Fox will be offering a live national Hulu feed, where it wi ...
- No Advertiser On Earth Should Support Sickening 'Blood Drive' On Syfy
TVBlog, Adam Buckman - Wednesday, June 14, 2017
When does the environment created by the contents of a TV sh ...
- The High Cost Of Missing Out On Addressable TV
Marketing Daily, Ben Legg - Tuesday, June 13, 2017
Digital's insight into targeting in action is a sign of things ...
- Analysis Finds Nielsen Data Used By Modelers Undercounts TV's ROI By As Much As 20%
MediaDailyNews, Joe Mandese - Tuesday, June 13, 2017
A first-of-its kind analysis of TV audience data used by modelers ...
- Penguin Power: TV Viewing For Stanley Cup Finals Up 20%
Television News Daily, Wayne Friedman - Monday, June 12, 2017
Game Six of this year's finals pulled in a Nielsen preliminary 6. ...
- Viewers Want Truth About TV Show Cancellations
TV Watch, Wayne Friedman - Tuesday, June 13, 2017
TV viewers have long been left in the lurch when it com ...
- Interview With Conspiracy Theorist Has Megyn In Hot Water
TVBlog, Adam Buckman - Tuesday, June 13, 2017
In just her third week on the air, Megyn Kelly has accomplish ...
- Toyota C-HR Brings Fairy Tales To Life
Marketing Daily, Tanya Gazdik - Monday, June 12, 2017
"A New Story Begins" features remixes of fairy tales such as Cinderell ...
- TV Screen Dominates Adult Viewing
Research Brief, Jack Loechner - Monday, June 12, 2017
Despite the growing number of ways people can watch video content, 9 ...
- TV Networks' Ratings Soar For Comey Hearings
Television News Daily, Wayne Friedman - Friday, June 9, 2017
TV viewing of former FBI Director James Comey's Senate committee hearing ...
- POM Juiced, Renews 'American Ninja Warrior' Sponsorship
Television News Daily, Wayne Friedman - Friday, June 9, 2017
Adding to its existing on-air integrations for the athletic competition show, P ...
- Local TV News Tops National In Trust
TV Watch, Wayne Friedman - Monday, June 12, 2017
Local TV journalists have an ongoing "relationship" with local TV viewers. ...
- Oliver Stone Interviews The Most Interesting Man In The World
TVBlog, Adam Buckman - Monday, June 12, 2017
Somehow, Oliver Stone gained an incredible amount of access to Vladimir Put ...
- Horizon's New Immersive Content Play: UNCVR
MAD, Larissa Faw - Thursday, June 8, 2017
The new unit -- named for the team's ability to "uncover" n ...
- While TV Ads Dip, Internet Ad Rates Soar
MediaDailyNews, Wayne Friedman - Thursday, June 8, 2017
Higher-than-expected Internet advertising business in 2017 will more than compensate for ...
- Audience Measurement 2017: A Conversation With ARF Chief Scott McDonald
MediaDailyNews, Joe Mandese - Friday, June 9, 2017
New ARF CEO and President Scott McDonald provided a sneak preview ...
- Press Revels In Comey's Testimony
Publishing Insider, Erik Sass - Friday, June 9, 2017
The nation's leading newspapers, which have made no secret of their oppositi ...
- Turner Promotes Chaturvedi To EVP, Revenue Ops
Television News Daily, Wayne Friedman - Thursday, June 8, 2017
Chaturvedi will be responsible for oversight, direction and management of Turner's ...
- Broadcasters Debate Value Of Fall Premieres
TV Watch, Wayne Friedman - Friday, June 9, 2017
For some time now, there has been a debate among TV marketi ...
- Was The Comey Hearing Good TV? I Give It An 8
TVBlog, Adam Buckman - Friday, June 9, 2017
Thursday's Comey hearing was like a goose that laid a million gold ...
- Facebook App Adds Android TV Support
Around the Net In Digital, Gavin O'Malley - Wednesday, June 7, 2017
Facebook’s Android app has been updated to support Android TV, 9To5Google report ...