POM Juiced, Renews 'American Ninja Warrior' Sponsorship

Beverage company POM Wonderful has renewed a sponsorship, the third year in a row, for NBC’s “American Ninja Warrior.”

Adding to its existing on-air integrations for the athletic competition show, POM will be attached to a returning digital series called “Crashing the Course,” a behind-the-scenes look at the show and what it takes to conquer the course.

The digital episodes will have a duration between three and seven minutes and will include a “POM Tip of the Week.” These videos will receive promotion support from NBCUniversal’s connected social media platforms.

Other integrations include POM-branded Post-Run Interviews with contestants; POM-branded ‘Run of the Night’ -- a replay of the fastest, most agile run of the night.

POM also gets course signage brand, which include bleacher banners,  branded towels, POM branded tent, as well as on the obstacles themselves.

The NBC show returns on June 12.

In 2015, POM spent $1.3 million in national advertising on NBC and some $17.1 million in overall national advertising, according to iSpot.tv. POM spent $340,528 on NBC’s “American Ninja Warrior” last year.



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