- Audi Takes On The Competition Point Blank
Marketing Daily, Tanya Gazdik - Wednesday, March 29, 2017
"We wanted to showcase the vehicle's progressive design and powerful performance, whi ...
- News, How-To Shows Score Best In Trust
Television News Daily, Wayne Friedman - Wednesday, March 29, 2017
The GfK MRI study examined trust of networks and their commercials, findi ...
- TV News Viewing Soars, Cable Rises
Television News Daily, Wayne Friedman - Wednesday, March 29, 2017
Viewing is up 28% year-to-date for CNN, Fox News Channel and MSNB ...
- 2018 Winter Olympics To Change Ad Guarantee Metric
Television News Daily, Wayne Friedman - Wednesday, March 29, 2017
NBCUniversal will no longer offer Olympic TV marketers guarantees based on ...
- Millennials Want Better On Demand, Not OTT
TV Watch, Wayne Friedman - Thursday, March 30, 2017
Many millennials believe subscription video on demand services offer the same ...
- Trump Team Detects Anti-Donald Bias In TV Dramas: Reports
TVBlog, Adam Buckman - Thursday, March 30, 2017
MSNBC isn't the only place on TV where anti-Trump plot lines a ...
- Revisting 'Twin Peaks'
MediaDailyNews, Gary Holmes - Tuesday, March 28, 2017
Watching "Twin Peaks" back in 1990 used to fill me with drea ...
- Politicians Dissemble, The Press Speaks Truth To Power
MediaDailyNews, Fern Siegel - Wednesday, March 29, 2017
Remember Michael Scott from "The Office"? He was the world's greatest dissemble ...
- BoKU Superfood Helps Dad, Baby Compete In Spartan Race
Out to Launch, Amy Corr - Wednesday, March 29, 2017
I came across this amusing video for BoKU Superfood and the ri ...
- Many Cable TV Networks Continue To Lose Subscribers
Television News Daily, Wayne Friedman - Tuesday, March 28, 2017
Discovery had three of its networks sinking in a big way: Destinati ...
- Discovery Upfront Pushes Multiplatform Reach For Advertisers
Television News Daily, Adam Buckman - Tuesday, March 28, 2017
Discovery Networks is making its pitch for upfront dollars this spring ...
- Fox's CMO Angela Courtin Departs
Television News Daily, Wayne Friedman - Tuesday, March 28, 2017
Courtin joined the network in mid-2015 as EVP/CMO, responsible for the netwo ...
- Do I Really Watch That Much Netflix? Don't Ask
TV Everywhere, Steve Sternberg - Wednesday, March 29, 2017
Over the holidays, I was at my in-laws, and we started discussi ...
- TV Marketers' YouTube Quandary: Impossibly Instant Media Buys
TV Watch, Wayne Friedman - Wednesday, March 29, 2017
Google needs to act even more like TV as it approaches t ...
- IFC's 'Brockmire' Is The Best New Comedy Of The Year So Far
TVBlog, Adam Buckman - Wednesday, March 29, 2017
"Brockmire" is about as rare as a rainbow in a desert ...
- Hulu Pairs Up With Telemundo, Sony Pictures Television
Around the Net in Video, Gavin O'Malley - Tuesday, March 28, 2017
Hulu just reached multi-year distribution deals with Telemundo and Sony Pictures Televisio ...
- Holiday Inn Express Positions Its Guests As 'Readiest'
Marketing Daily, Nina Lentini - Monday, March 27, 2017
Throughout the spring, summer and fall of 2017, the effort will ...
- Nutro Launches 'Clean Eating' Dog Food
Marketing Daily, Tanya Gazdik - Tuesday, March 28, 2017
A 30-second TV spot from BBDO SF, "This is Clean," reinforces t ...
- Known For Precision, Krups Taps A Softer Side
Marketing Daily, Nina Lentini - Monday, March 27, 2017
An exclusive print and digital initiative will run across Hearst Magazines brand ...
- WWE WrestleMania Knows Marketing & Media, Show & Sell
Marketing: Sports, Barry Janoff - Tuesday, March 28, 2017
How do you help your sports event make an impact at ...
- February Ad Revs Slow, Digital And News Up
MediaDailyNews, Wayne Friedman - Monday, March 27, 2017
The entire media market was flat versus February a year ago. Overa ...
- NEW! Hotels.com Is Full Of Rewards, Says Captain Obvious
Out to Launch, Amy Corr - Monday, March 27, 2017
In the words of Captain Obvious, "Life isn't always rewarding, but Hotels.c ...
- U.S. Pay TV Subscribers To Drop 5% By 2022
Television News Daily, Wayne Friedman - Monday, March 27, 2017
Research says North America pay TV revenues -- subscriptions and PPV ...
- Hello, I Love You. Won't You Tell Me Your Media Name?
TV Watch, Wayne Friedman - Tuesday, March 28, 2017
What's in a media or entertainment brand name? Hope for a l ...
- With F-Words And Ads, FX Has Become HBO With Commercials
TVBlog, Adam Buckman - Tuesday, March 28, 2017
If some advertisers are OK with the adult content in "FEUD," viewe ...
- Ad Debuts Suarez As Subway-Sponsored NASCAR Driver
Marketing Daily, Karlene Lukovitz - Friday, March 24, 2017
The ad will debut on March 26 during NASCAR's AutoClub 400 ra ...
- Coldwell Banker Debuts Rescue Dog TV Spot
Marketing Daily, Tanya Gazdik - Monday, March 27, 2017
"It's been incredible to see the response from our network since ...
- U.S. Remains Primary Ad Growth Engine, Internet Surpasses TV
MediaDailyNews, Joe Mandese - Monday, March 27, 2017
The U.S. will remain the primary engine driving the global ad econo ...
- 4C Launches TV SaaS Product For Media Buying, Measurement
Real-Time Daily, Philip Rosenstein - Monday, March 27, 2017
Data science and technology company 4C Insights on Monday launched 4C T ...
- Digital Video, Trad TV Play The Scarcity Game
TV Watch, Wayne Friedman - Monday, March 27, 2017
Concerns overall about digital media -- including fraud and viewability -- we ...