- Why Connected TV Is Gaining A Stronger Foothold In Media Plans
Television News Daily, John DeFilippis - Tuesday, April 18, 2017
TV is dead. We hear this at a regular clip these day ...
- Advertising On VOD Rises 21%
Television News Daily, Wayne Friedman - Monday, April 17, 2017
Nearly 2,300 campaigns ran in Q1 2017, with 75% from paid clie ...
- Regional Sports Networks Gain Favor Among TV Marketers
Television News Daily, Wayne Friedman - Monday, April 17, 2017
Across 29 regional sports networks, Barclays Research notes there have been s ...
- How The 4% Digital Factor Impacts The Upfront
TV Watch, Wayne Friedman - Tuesday, April 18, 2017
Jefferies' media analyst John Janedis predicts the upfront will be "weaker th ...
- What A Crazy Pair! Fun-Loving 'Fargo' Channels 'Patty Duke'!
TVBlog, Adam Buckman - Tuesday, April 18, 2017
It's the latest, greatest craze at the kooky, eclectic cable channel ...
- My Hero, Donald Trump
Garfield at Large, Bob Garfield - Monday, April 17, 2017
The paradox is almost dizzying: we need a healthy press as ...
- Stella Artois Cidre's Musical Spot Features Whimsical Trio
Marketing Daily, Karlene Lukovitz - Friday, April 14, 2017
The sport will be aired on Bravo, Oxygen, E!, Comedy Central, Log ...
- Storytelling And Research: Fumbling Around In The Dark
Online Spin, Maarten Albarda - Monday, April 17, 2017
I think it's fair to say that consumers have embraced the n ...
- Univision Continues Search For General Market TV Advertisers
Television News Daily, Wayne Friedman - Friday, April 14, 2017
Major Spanish-language broadcast network Univision retains the same upfront advertising goals headi ...
- Major News Drives Earned Media For TV Networks
Television News Daily, Wayne Friedman - Friday, April 14, 2017
Earned media continues to deliver benefits for media and entertainment brands. Rece ...
- Skinny TV Bundles Could Impact Ad-Free DVR Watching
TV Watch, Wayne Friedman - Monday, April 17, 2017
New digital live, linear TV network services sound great when compared ...
- Entertainers Of Our Youth Had A Way Of Hanging In There
TVBlog, Adam Buckman - Monday, April 17, 2017
For people of a certain age, many entertainers we grew up wi ...
- Why Viacom Is Rebooting Spike As The Paramount Network
MediaPost Weekend, Wayne Friedman - Sunday, April 16, 2017
After years of television networks becoming increasingly niche, Viacom is spiking o ...
- QVC Pivots To Data-Driven Ecommerce
Email Marketing Daily, Jess Nelson - Thursday, April 13, 2017
TV-based retailer QVC has expanded its ecommerce capabilities with a new analyti ...
- David&Goliath Traces Kia Motors' Amazing Rise
Marketing Daily, Tanya Gazdik - Wednesday, April 12, 2017
Both the agency and its client, Kia, have had no shortage ...
- The Reports Of TV's Death Have Been Greatly Exaggerated
MediaDailyNews, George Simpson - Thursday, April 13, 2017
Shelly Palmer wrote an ominous-sounding column this week predicting that "TV M ...
- NEW! Johnsonsville Employees Launch Latest Round Of Company Ads
Out to Launch, Amy Corr - Thursday, April 13, 2017
Am I the only one who thinks Johnsonsville must be a gre ...
- USA Network Upfront Touts Returning Series
Television News Daily, Adam Buckman - Thursday, April 13, 2017
While the focus is existing shows, the network will offer new show ...
- Pop Network Pitches New Shows, 58 First-Time Advertisers
Television News Daily, Adam Buckman - Thursday, April 13, 2017
The cable network, once the TV Guide Network until it was relaunch ...
- NBA Regular Season Scores Higher Overall National TV Advertising
Television News Daily, Wayne Friedman - Thursday, April 13, 2017
TV networks pulled in $628.6 million, up 28% from $492.4 million, f ...
- Surprise Of The Week: Transgender Controversy On 'Survivor'
TVBlog, Adam Buckman - Friday, April 14, 2017
When a controversy erupted this week on Wednesday night's episode of "Survivo ...
- Burger King TV Spot Triggers Home Voice Assistant, Until Google Shuts It Down
Connected Thinking, Chuck Martin - Wednesday, April 12, 2017
There are plenty of innovations surrounding the Internet of Things and Burg ...
- MoveOn.org Launches TV, Digital Campaign In Georgia Special Election
Marketing Politics Daily, Philip Rosenstein - Wednesday, April 12, 2017
The special election in the Georgia 6th district will may serve ...
- If Content Remains King Of TV Advertising, Will Audience Or Performance Be Queen?
Online Spin, Dave Morgan - Thursday, April 13, 2017
The television ad industry knows that big change is afoot. Ratings a ...
- NEW! The Movies Running On National Canadian Film Day Are Great -- Says Woman Who Never Lies
Out to Launch, Amy Corr - Wednesday, April 12, 2017
To help promote National Canadian Film Day (NCFD) on April 19, Re ...
- Burger King TV Spot Triggers Google Home Voice Searches
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 12, 2017
A spokesperson dressed in a Burger King shirt says: "You're watching ...
- SVOD Impact: Some Declines In Traditional TV
Television News Daily, Wayne Friedman - Wednesday, April 12, 2017
Homes with SVOD services are reducing consumption of non-internet connected device-based ...
- NBCU Strikes Deal With Mobile Ad Tech Kargo
Television News Daily, Wayne Friedman - Wednesday, April 12, 2017
The companies say they'll "approach the upfront marketing together" in offering ...
- Possible Writer's Strike: Are Upfront/Scatter Markets In Danger?
TV Watch, Wayne Friedman - Thursday, April 13, 2017
Potential new writer's strike could have some consequences for the TV advertisi ...
- Another List Of Powerful Media People -- And I'm Not On It
TVBlog, Adam Buckman - Thursday, April 13, 2017
Everywhere I looked, I wasn't there. This has happened time and ti ...