- Comcast Readying Video Platform For NBCU Offerings
Around the Net in Video, Gavin O'Malley - Tuesday, April 11, 2017
Comcast is reportedly readying an online video service, which will feature t ...
- Chobani Employees Perform In New Brand Anthem Spot
Marketing Daily, Karlene Lukovitz - Monday, April 10, 2017
"Believe in Food" integrates the company's foundational brand "manifesto," which declares th ...
- Entertainment Television In The Age Of Trump
MediaDailyNews, Gary Holmes - Monday, April 10, 2017
The events of Nov. 8, 2016 delivered a severe psychological blow ...
- 'Dead' Weight: Analyst Downgrades AMC Networks, Stock Falls
Television News Daily, Wayne Friedman - Monday, April 10, 2017
AMC Networks took a hit on its stock in early Monday tradi ...
- Nielsen Launches National Out-Of-Home Reporting Service
Television News Daily, Wayne Friedman - Monday, April 10, 2017
The service will combine Nielsen Portable People Meter (PPM) technology to measu ...
- An Entire Show Dedicated To Lampooning Trump
TVBlog, Adam Buckman - Tuesday, April 11, 2017
A new show coming to Comedy Central this month whose sole purpo ...
- Kelley Blue Book, Autotrader Kick Off Promos
Marketing Daily, Tanya Gazdik - Monday, April 10, 2017
Kelley Blue Book is offering instant cash for car shoppers who a ...
- NEW! Snickers Launches Canadian Version Of 'You're Not You When You're Hungry'
Out to Launch, Amy Corr - Friday, April 7, 2017
Snickers is the official chocolate for the Toronto Raptors, so the brand ...
- 'Yankee,' WGBH Team To Produce Travel Series
Publishers Daily, Sara Guaglione - Friday, April 7, 2017
Yankee: New England's Magazine is expanding its brand to TV. This mont ...
- AMC Upfront Pitches All 5 Networks, Focuses On Unified Buying
Television News Daily, Adam Buckman - Friday, April 7, 2017
AMC Networks kicked off its spring ad sales efforts at an eve ...
- OpenAP Seals TV Deals With Accenture, comScore And Nielsen
Television News Daily, Wayne Friedman - Friday, April 7, 2017
OpenAP -- a consortium of three major TV/media companies -- has reveal ...
- Viacom Nets Up Rush To Head Of 'Audience Science'
Television News Daily, Joe Mandese - Friday, April 7, 2017
Long-time Viacom researcher Colleen Fahey Rush has been named executive vice presiden ...
- Last 2 Months Of TV Season, NBC Still Tops In Key Viewing
Television News Daily, Wayne Friedman - Friday, April 7, 2017
CBS surged with March Madness, but for the season, NBC is sti ...
- 'O'Reilly Factor' Should Not Get Complacent - Remember Glenn Beck
TV Watch, Wayne Friedman - Monday, April 10, 2017
There are always TV marketers that love a big TV rating ...
- Advice For Fox News: Ease O'Reilly Out Already
TVBlog, Adam Buckman - Monday, April 10, 2017
Sometimes, the time is right to just end it. That -- ...
- FCC Chairman Readies Net Neutrality Repeal
Daily Online Examiner, Wendy Davis - Friday, April 7, 2017
FCC Chairman Ajit Pai reportedly wants broadband providers to voluntarily promise ...
- Aspartaming History: Pepsi, The 'Un-Woke' Cola
Mad Blog, - Friday, April 7, 2017
To paraphrase sometime-casino owner Rick in "Casablanca," "I'm no good at bei ...
- AT&T Tees Up New Spots For Masters
Marketing Daily, Aaron Baar - Thursday, April 6, 2017
"The campaign really brings to life how we enable agility for o ...
- NEW! Fictional Harlequin Hunks Take Women On Real-Life Dates
Out to Launch, Amy Corr - Thursday, April 6, 2017
I don't know anyone who reads Harlequin novels, but after watching ...
- TEN Launches Motor Trend OnDemand In UK, Europe
Publishers Daily, Sara Guaglione - Thursday, April 6, 2017
One of the goals of the Motor Trend OnDemand app is ...
- TV Group ATSG Issues Guidelines For Ad, Data Targeting
Television News Daily, Wayne Friedman - Thursday, April 6, 2017
A consortium of eight network TV programmers calling itself the Advanced Targ ...
- New Digital TV Services Continue To Spend More On TV Advertising
Television News Daily, Wayne Friedman - Thursday, April 6, 2017
From January through April 5 of 2017, Hulu has spent $38.3 milli ...
- Anatomy Of A Masterpiece: The Making Of 'Pet Sounds'
TVBlog, Adam Buckman - Friday, April 7, 2017
If the Beach Boys' "Pet Sounds" album was such a masterpiece, w ...
- Consumers Favor Brands Pulling Ads From 'O'Reilly' Show
Marketing Daily, Tanya Gazdik - Thursday, April 6, 2017
Brands that pulled out as "The O'Reilly Factor" advertisers saw an avera ...
- NBC Depends On Scale, Partnerships To Navigate Media Landscape
MediaDailyNews, Larissa Faw - Wednesday, April 5, 2017
NBCUniversal is opening up its pocketbook to capture the consumer all da ...
- Scheppach's Matter More Working With Tapad To Model Reach, Frequency Across Devices
MediaDailyNews, Joe Mandese - Thursday, April 6, 2017
Matter More, a new advanced media startup founded by former Publicis a ...
- NEW! Fruit Of The Loom To Men: You Can Wear A Soft Tee Without Being A Softie
Out to Launch, Amy Corr - Wednesday, April 5, 2017
Fruit of the Loom wants guys to know that they can we ...
- Departing 'O'Reilly Factor' Advertisers Now In Other Fox Shows
Television News Daily, Wayne Friedman - Wednesday, April 5, 2017
Although nearly two dozen concerned TV advertisers have now left Fox Ne ...
- NBC To Air TV Commercials For Its Upfront Ad Business
Television News Daily, Wayne Friedman - Wednesday, April 5, 2017
NBCUniversal is launching a TV-business upfront campaign through its own networks ...
- Amazon Joins the Race To Acquire Big TV Programs
TV Watch, Wayne Friedman - Thursday, April 6, 2017
As Twitter did a year ago, Amazon will run Thursday night gam ...