• by Amy Corr , April 18, 2017

Adobe's latest spot, "The Heist," diffuses a stressful situation into a comical one that shows the power of technology.

A trio of bandits attempt to rob a bank. One of the masked men is quickly outed by a bank teller who knows his name because the man's mobile app pinged the bank when he entered. He was looking at mortgage rates earlier to buy a house. The bank rep not only texts the robber new mortgage rates, bur she also knows a second robber by name because he clicked on an email about consolidating student loans. She's ready to help him, too. I hope the next ad shows her getting a much-deserved promotion.

"Make experience your business," closes the ad, by Goodby Silverstein & Partners.