- Entertainers Of Our Youth Had A Way Of Hanging In There
TVBlog, Adam Buckman - Monday, April 17, 2017
For people of a certain age, many entertainers we grew up wi ...
- Why Viacom Is Rebooting Spike As The Paramount Network
MediaPost Weekend, Wayne Friedman - Sunday, April 16, 2017
After years of television networks becoming increasingly niche, Viacom is spiking o ...
- QVC Pivots To Data-Driven Ecommerce
Email Marketing Daily, Jess Nelson - Thursday, April 13, 2017
TV-based retailer QVC has expanded its ecommerce capabilities with a new analyti ...
- David&Goliath Traces Kia Motors' Amazing Rise
Marketing Daily, Tanya Gazdik - Wednesday, April 12, 2017
Both the agency and its client, Kia, have had no shortage ...
- The Reports Of TV's Death Have Been Greatly Exaggerated
MediaDailyNews, George Simpson - Thursday, April 13, 2017
Shelly Palmer wrote an ominous-sounding column this week predicting that "TV M ...
- NEW! Johnsonsville Employees Launch Latest Round Of Company Ads
Out to Launch, Amy Corr - Thursday, April 13, 2017
Am I the only one who thinks Johnsonsville must be a gre ...
- USA Network Upfront Touts Returning Series
Television News Daily, Adam Buckman - Thursday, April 13, 2017
While the focus is existing shows, the network will offer new show ...
- Pop Network Pitches New Shows, 58 First-Time Advertisers
Television News Daily, Adam Buckman - Thursday, April 13, 2017
The cable network, once the TV Guide Network until it was relaunch ...
- NBA Regular Season Scores Higher Overall National TV Advertising
Television News Daily, Wayne Friedman - Thursday, April 13, 2017
TV networks pulled in $628.6 million, up 28% from $492.4 million, f ...
- Surprise Of The Week: Transgender Controversy On 'Survivor'
TVBlog, Adam Buckman - Friday, April 14, 2017
When a controversy erupted this week on Wednesday night's episode of "Survivo ...
- Burger King TV Spot Triggers Home Voice Assistant, Until Google Shuts It Down
Connected Thinking, Chuck Martin - Wednesday, April 12, 2017
There are plenty of innovations surrounding the Internet of Things and Burg ...
- MoveOn.org Launches TV, Digital Campaign In Georgia Special Election
Marketing Politics Daily, Philip Rosenstein - Wednesday, April 12, 2017
The special election in the Georgia 6th district will may serve ...
- If Content Remains King Of TV Advertising, Will Audience Or Performance Be Queen?
Online Spin, Dave Morgan - Thursday, April 13, 2017
The television ad industry knows that big change is afoot. Ratings a ...
- NEW! The Movies Running On National Canadian Film Day Are Great -- Says Woman Who Never Lies
Out to Launch, Amy Corr - Wednesday, April 12, 2017
To help promote National Canadian Film Day (NCFD) on April 19, Re ...
- Burger King TV Spot Triggers Google Home Voice Searches
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 12, 2017
A spokesperson dressed in a Burger King shirt says: "You're watching ...
- SVOD Impact: Some Declines In Traditional TV
Television News Daily, Wayne Friedman - Wednesday, April 12, 2017
Homes with SVOD services are reducing consumption of non-internet connected device-based ...
- NBCU Strikes Deal With Mobile Ad Tech Kargo
Television News Daily, Wayne Friedman - Wednesday, April 12, 2017
The companies say they'll "approach the upfront marketing together" in offering ...
- Possible Writer's Strike: Are Upfront/Scatter Markets In Danger?
TV Watch, Wayne Friedman - Thursday, April 13, 2017
Potential new writer's strike could have some consequences for the TV advertisi ...
- Another List Of Powerful Media People -- And I'm Not On It
TVBlog, Adam Buckman - Thursday, April 13, 2017
Everywhere I looked, I wasn't there. This has happened time and ti ...
- Streaming Up, But TV Advertisers Have No Worries
VidBlog, P.J. Bednarski - Thursday, April 13, 2017
A new report from Pivotal Research Group says that while digital viewi ...
- Is United Airlines (Expletive Deleted)? TV, Social Media Think So
Marketing Daily, Joe Mandese - Tuesday, April 11, 2017
Late in the day Tuesday, United Airlines CEO Oscar Munoz finally issu ...
- Heath-Care Advocates Target Key Republicans In TV Attack Ads
Marketing Politics Daily, Philip Rosenstein - Wednesday, April 12, 2017
Despite lagging health care negotiations, centrist Republicans who stood behind the Trump-Ry ...
- NEW! Nobleman Mistakes Afghan Hound For Woman In Southwest Airlines Ad
Out to Launch, Amy Corr - Tuesday, April 11, 2017
Children break down walls in Mexico City. Soft tees don't make m ...
- The Aliens Are Coming In Ad For Thinkbox
Out to Launch, Amy Corr - Wednesday, April 12, 2017
Thinkbox, the marketing body for TV broadcasters in the U.K., launched ...
- CNN, Roads & Kingdoms Team For Bourdain's 'Parts Unknown' Site
Publishers Daily, Sara Guaglione - Tuesday, April 11, 2017
The new mobile-first site, called "Explore Parts Unknown," is a collaboration betwe ...
- National TV Ad Projection: Slight Decline, Media Stocks Up
Television News Daily, Wayne Friedman - Tuesday, April 11, 2017
Although media sector stock prices have recently had a strong performance, first-quart ...
- Big Brands Exit 'O'Reilly,' Direct-Response Advertisers Remain
Television News Daily, Wayne Friedman - Tuesday, April 11, 2017
Nearly 90 large national TV marketers have departed the show since sexu ...
- Traditional TV Still Rules -- Even Among Millennials
TV Everywhere, Steve Sternberg - Wednesday, April 12, 2017
Nielsen just released its quarterly "Total Audience" report, which provides an overvi ...
- Comcast Needs Detailed Strategy To Become Netflix Rival
TV Watch, Wayne Friedman - Wednesday, April 12, 2017
A new report says Comcast wants to start up a subscription vid ...
- Fox Should Fight Its Own Battle With Spectrum And Leave Us Out Of It
TVBlog, Adam Buckman - Wednesday, April 12, 2017
Fox wants your help in its fight against Spectrum. Should you gi ...