- Demographics, Entertainment Choices Push TV Everywhere
TV Watch, Wayne Friedman - Wednesday, April 26, 2017
Younger digital media platforms for traditional TV programming have been seen ...
- Caitlyn Jenner's Media Blitz Is No Guarantee Of Book Sales
TVBlog, Adam Buckman - Wednesday, April 26, 2017
Media blitzes do not necessarily translate into book sales. Caitlyn Jenner ...
- Google Adds TV inventory To DoubleClick Bid Manager
Around the Net in Search Marketing, Gavin O'Malley - Tuesday, April 25, 2017
Stateside, Google is adding TV inventory to DoubleClick Bid Manager, Marketing La ...
- Gildan Drops Blake Shelton In Favor Of Dad
MAD, Larissa Faw - Monday, April 24, 2017
Gildan Activewear is pivoting away from country singer Blake Shelton in ...
- Wahlberg Declares Consumer 'Terms & Conditions' For AT&T
Marketing Daily, Aaron Baar - Monday, April 24, 2017
"This is the first time we're brought all our product lines togeth ...
- Rover.com Introduces 'The Dog People' Campaign
Marketing Daily, Tanya Gazdik - Tuesday, April 25, 2017
The campaign aims to show pet parents that Rover can help th ...
- April NOT The Cruelest Month, TV-Wise
MediaDailyNews, Gary Holmes - Tuesday, April 25, 2017
On Friday, April 7, the New York Times crossword puzzle offered th ...
- Ad Execs Have Distorted View Of Video Across Devices, Overweight Hand-Held
MediaDailyNews, Joe Mandese - Tuesday, April 25, 2017
Ad executives have a distorted view of how much video they ...
- NEW! 'Spice Up Your Cinco' With 'Most Interesting Man in the World'
Out to Launch, Amy Corr - Monday, April 24, 2017
Dos Equis launched "
Spice Up Your Cinco," encouraging fans to ta ...
- More Viewers Watch TV Cross-Platform, As TV Set Usage Drops
Television News Daily, Wayne Friedman - Monday, April 24, 2017
Just 55% of people, according to research coming from 26 countries, pref ...
- TV Everywhere Via OTT Devices Rises
Television News Daily, Wayne Friedman - Monday, April 24, 2017
While mobile viewing of TVE content is dropping, viewing on TV-connected devic ...
- Look To The Stars To Better Navigate Television
Television News Daily, Zach Rosenberg - Tuesday, April 25, 2017
Viewers have more TV choices than ever before - not just wh ...
- Can Google Answer TV Advertisers' Real Needs?
TV Watch, Wayne Friedman - Tuesday, April 25, 2017
Will inventory from the big TV networks -- broadcast and cable ...
- NatGeo's Einstein Series 'Genius' Meets The Math And Physics Challenge
TVBlog, Adam Buckman - Tuesday, April 25, 2017
Aided by the genius of Ron Howard, NatGeo's "Genius," aspires to ma ...
- NASCAR Unveils 'Green' Initiative
Marketing Daily, Tanya Gazdik - Sunday, April 23, 2017
Fans can visit NASCAR.com/green to donate trees -- $1 per tree f ...
- Google Offers TV Inventory Via DoubleClick Bid Manager
MediaDailyNews, Laurie Sullivan - Monday, April 24, 2017
Google has added programmatic features to traditional TV buying in DoubleClick B ...
- Working Vs. Non-Working Budgets: Outdated Metric
Online Spin, Maarten Albarda - Monday, April 24, 2017
A long time ago, in a galaxy far, far away, there w ...
- Amazon Vs. Google: Data Reveals Insights On Trending Searches
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 21, 2017
The Hitwise data suggests that high-income households are more likely to sear ...
- BIA/Kelsey, comScore Strike Data Deal
Television News Daily, Wayne Friedman - Friday, April 21, 2017
ComScore's TV viewing metrics will be incorporated into BIA/Kelsey's local advertising spendi ...
- FCC Ownership Plan Has Adverse Impact On TV Stocks
Television News Daily, Wayne Friedman - Friday, April 21, 2017
Thursday's news of an easing of the overall TV station ownership c ...
- Upfront/Newfront: TV Networks Consider Their Options
TV Watch, Wayne Friedman - Monday, April 24, 2017
Going to many upfront/newfront presentations? Some say there are honorable reasons ...
- PBS Documentary Asks: Is It OK To Joke About The Holocaust?
TVBlog, Adam Buckman - Monday, April 24, 2017
This documentary -- part of the ongoing "Independent Lens" series of documenta ...
- 60% Of U.S. Broadband Homes Have An Internet-Connected TV Device
Connected Thinking, Chuck Martin - Thursday, April 20, 2017
Consumers may be connecting various smart devices and appliances in their home ...
- Dropping Anchor: Getting Rid Of Bill-O
Mad Blog, - Friday, April 21, 2017
What more is there to say about the now-dumped Bill O'Reilly? Th ...
- MyHeritage DNA Challenges Traditional Notion Of Race
Marketing Daily, Tanya Gazdik - Friday, April 21, 2017
"As an online influencer, Prince Ea continuously challenges his audience about t ...
- 'NYT' Makes 'Truth' Easier To Find, New Spots Break On TV, Online
Publishers Daily, Joe Mandese - Friday, April 21, 2017
The truth will be a little less hard to find beginning tod ...
- Bill O'Reilly Leaves Fox News, Tucker Carlson Takes His Slot
Television News Daily, Wayne Friedman - Wednesday, April 19, 2017
Recently hired Fox News Channel host Tucker Carlson will replace departing longti ...
- NatGeo Inspired By 'Genius' And 'Race,' Pushes For Global Reach
Television News Daily, Adam Buckman - Thursday, April 20, 2017
National Geographic's upfront emphasized its partnerships with A-list content creators and promot ...
- Total TV Station Revs Forecast To Dip In 2017, Digital Rises
Television News Daily, Wayne Friedman - Thursday, April 20, 2017
BIA/Kelsey expects traditional linear TV advertising to drop 4.1% to $19.8 billi ...
- Q1 Media Spend Ticks Up, Digital 6% Higher
Television News Daily, Wayne Friedman - Thursday, April 20, 2017
National TV witnessed only a 0.9% hike. Broadcast networks were up 2.4 ...