- Freeform Rolls Out More On-Demand Content, Teams With Marvel For 2 Shows
Television News Daily, Adam Buckman - Wednesday, April 19, 2017
The network revealed plans for live events and new shows that wi ...
- iSpot.tv Adds Attribution Service To TV Ad Metrics
Television News Daily, Wayne Friedman - Wednesday, April 19, 2017
Attribution data will address 10 million smart IPTV-enabled TVs -- Vizio-manufactured ...
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
TV Watch, Wayne Friedman - Thursday, April 20, 2017
Overall annual Fox News Channel national advertising revenue comes to $1.2 billi ...
- And That's That: 'The O'Reilly Factor' Is No More
TVBlog, Adam Buckman - Thursday, April 20, 2017
They're nothing if not thorough at 21st Century Fox Television. So it ...
- ColorTV Buys Guidebox To Mesh Discovery Tools
VidBlog, P.J. Bednarski - Thursday, April 20, 2017
ColorTV, which helps content providers personalize search suggestions to viewers acquired Guidebo ...
- Oracle's Aggressive Move Into TV Based On Data Targeting History
Data and Targeting Insider, Laurie Sullivan - Thursday, April 20, 2017
This week Oracle also entered into a partnership with Charter Communications th ...
- Marcum Spots Pitch Value Of Sound Business Advice
MAD, Larissa Faw - Tuesday, April 18, 2017
Marcum Group is introducing a humorous campaign to illustrate how the publ ...
- Internet Will Surpass Print, TV, In Luxury Spending In 2018
MAD, Larissa Faw - Tuesday, April 18, 2017
Although print is currently the top channel for luxury advertising -- accounti ...
- Eclair Naturals Highlights What You Won't Find In Its Cosmetics
MAD, Larissa Faw - Tuesday, April 18, 2017
Developed with Marc USA, the creative uses models who serve as t ...
- Neuro Study Confirms 'Second Screens' No. 1 Source Of Distraction For TV Viewers, Albeit With Some Upside
MediaDailyNews, Joe Mandese - Wednesday, April 19, 2017
At a time when the ad industry appears to be consumed wi ...
- NEW! Adobe Launches 'The Heist'
Out to Launch, Amy Corr - Tuesday, April 18, 2017
Sandra Oh doesn't lie. Johnsonville goes retro. Let's launch! ...
- Guardian US, Amazon Partner For 'Bosch' Branded Content
Publishers Daily, Sara Guaglione - Tuesday, April 18, 2017
The TV series, titled "How To Solve a Murder: A Detective's Dilemma ...
- Netflix Will Spend $1B In Acquisition Marketing, With A Good Bit On Programmatic
RTBlog, Tobi Elkin - Wednesday, April 19, 2017
Reporting its Q1 earnings this week, Netflix said it would put ...
- Internet-Connected TV Grabs 10% Of Day Viewing
Television News Daily, Wayne Friedman - Tuesday, April 18, 2017
Internet-connected TV viewing -- through devices such as Roku, Apple TV, a ...
- NBC Stays No. 1 In Key Prime-Time Demo
Television News Daily, Wayne Friedman - Tuesday, April 18, 2017
NBC is in a good position to end the season as t ...
- Will NFL Ratings Rise Again?
TV Everywhere, Steve Sternberg - Wednesday, April 19, 2017
As the NFL draft approaches, I thought I'd add my own t ...
- Where Are The New Linear TV Ad Categories?
TV Watch, Wayne Friedman - Wednesday, April 19, 2017
For some TV networks -- perhaps midsize cable networks -- digital-only advertise ...
- A Couple Of Notes About O'Reilly As The End Nears
TVBlog, Adam Buckman - Wednesday, April 19, 2017
Indications are stronger than ever today that Bill O'Reilly's days at F ...
- Upscale Is Up Again: Luxury Ad Market Expanding 2.9%
MediaDailyNews, Joe Mandese - Tuesday, April 18, 2017
Ad spending on "luxury" category products and services is on track ...
- Why Connected TV Is Gaining A Stronger Foothold In Media Plans
Television News Daily, John DeFilippis - Tuesday, April 18, 2017
TV is dead. We hear this at a regular clip these day ...
- Advertising On VOD Rises 21%
Television News Daily, Wayne Friedman - Monday, April 17, 2017
Nearly 2,300 campaigns ran in Q1 2017, with 75% from paid clie ...
- Regional Sports Networks Gain Favor Among TV Marketers
Television News Daily, Wayne Friedman - Monday, April 17, 2017
Across 29 regional sports networks, Barclays Research notes there have been s ...
- How The 4% Digital Factor Impacts The Upfront
TV Watch, Wayne Friedman - Tuesday, April 18, 2017
Jefferies' media analyst John Janedis predicts the upfront will be "weaker th ...
- What A Crazy Pair! Fun-Loving 'Fargo' Channels 'Patty Duke'!
TVBlog, Adam Buckman - Tuesday, April 18, 2017
It's the latest, greatest craze at the kooky, eclectic cable channel ...
- My Hero, Donald Trump
Garfield at Large, Bob Garfield - Monday, April 17, 2017
The paradox is almost dizzying: we need a healthy press as ...
- Stella Artois Cidre's Musical Spot Features Whimsical Trio
Marketing Daily, Karlene Lukovitz - Friday, April 14, 2017
The sport will be aired on Bravo, Oxygen, E!, Comedy Central, Log ...
- Storytelling And Research: Fumbling Around In The Dark
Online Spin, Maarten Albarda - Monday, April 17, 2017
I think it's fair to say that consumers have embraced the n ...
- Univision Continues Search For General Market TV Advertisers
Television News Daily, Wayne Friedman - Friday, April 14, 2017
Major Spanish-language broadcast network Univision retains the same upfront advertising goals headi ...
- Major News Drives Earned Media For TV Networks
Television News Daily, Wayne Friedman - Friday, April 14, 2017
Earned media continues to deliver benefits for media and entertainment brands. Rece ...
- Skinny TV Bundles Could Impact Ad-Free DVR Watching
TV Watch, Wayne Friedman - Monday, April 17, 2017
New digital live, linear TV network services sound great when compared ...