The Colonel, dressed in a space suit, addresses the media, and Americans, with an important message of exploring the unknown by sending a Zingers chicken sandwich into space. The Colonel's rallying cry has the nation riled up and excited about venturing into the unknown.
The Colonel hopes it works out, since "our entire marketing campaign depends on it." Also, look for and relish the cameo by former game-show host Wink Martindale. Wieden + Kennedy Portland created the campaign.