- TV Everywhere Via OTT Devices Rises
Television News Daily, Wayne Friedman - Monday, April 24, 2017
While mobile viewing of TVE content is dropping, viewing on TV-connected devic ...
- Look To The Stars To Better Navigate Television
Television News Daily, Zach Rosenberg - Tuesday, April 25, 2017
Viewers have more TV choices than ever before - not just wh ...
- Can Google Answer TV Advertisers' Real Needs?
TV Watch, Wayne Friedman - Tuesday, April 25, 2017
Will inventory from the big TV networks -- broadcast and cable ...
- NatGeo's Einstein Series 'Genius' Meets The Math And Physics Challenge
TVBlog, Adam Buckman - Tuesday, April 25, 2017
Aided by the genius of Ron Howard, NatGeo's "Genius," aspires to ma ...
- NASCAR Unveils 'Green' Initiative
Marketing Daily, Tanya Gazdik - Sunday, April 23, 2017
Fans can visit NASCAR.com/green to donate trees -- $1 per tree f ...
- Google Offers TV Inventory Via DoubleClick Bid Manager
MediaDailyNews, Laurie Sullivan - Monday, April 24, 2017
Google has added programmatic features to traditional TV buying in DoubleClick B ...
- Working Vs. Non-Working Budgets: Outdated Metric
Online Spin, Maarten Albarda - Monday, April 24, 2017
A long time ago, in a galaxy far, far away, there w ...
- Amazon Vs. Google: Data Reveals Insights On Trending Searches
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 21, 2017
The Hitwise data suggests that high-income households are more likely to sear ...
- BIA/Kelsey, comScore Strike Data Deal
Television News Daily, Wayne Friedman - Friday, April 21, 2017
ComScore's TV viewing metrics will be incorporated into BIA/Kelsey's local advertising spendi ...
- FCC Ownership Plan Has Adverse Impact On TV Stocks
Television News Daily, Wayne Friedman - Friday, April 21, 2017
Thursday's news of an easing of the overall TV station ownership c ...
- Upfront/Newfront: TV Networks Consider Their Options
TV Watch, Wayne Friedman - Monday, April 24, 2017
Going to many upfront/newfront presentations? Some say there are honorable reasons ...
- PBS Documentary Asks: Is It OK To Joke About The Holocaust?
TVBlog, Adam Buckman - Monday, April 24, 2017
This documentary -- part of the ongoing "Independent Lens" series of documenta ...
- 60% Of U.S. Broadband Homes Have An Internet-Connected TV Device
Connected Thinking, Chuck Martin - Thursday, April 20, 2017
Consumers may be connecting various smart devices and appliances in their home ...
- Dropping Anchor: Getting Rid Of Bill-O
Mad Blog, - Friday, April 21, 2017
What more is there to say about the now-dumped Bill O'Reilly? Th ...
- MyHeritage DNA Challenges Traditional Notion Of Race
Marketing Daily, Tanya Gazdik - Friday, April 21, 2017
"As an online influencer, Prince Ea continuously challenges his audience about t ...
- 'NYT' Makes 'Truth' Easier To Find, New Spots Break On TV, Online
Publishers Daily, Joe Mandese - Friday, April 21, 2017
The truth will be a little less hard to find beginning tod ...
- Bill O'Reilly Leaves Fox News, Tucker Carlson Takes His Slot
Television News Daily, Wayne Friedman - Wednesday, April 19, 2017
Recently hired Fox News Channel host Tucker Carlson will replace departing longti ...
- NatGeo Inspired By 'Genius' And 'Race,' Pushes For Global Reach
Television News Daily, Adam Buckman - Thursday, April 20, 2017
National Geographic's upfront emphasized its partnerships with A-list content creators and promot ...
- Total TV Station Revs Forecast To Dip In 2017, Digital Rises
Television News Daily, Wayne Friedman - Thursday, April 20, 2017
BIA/Kelsey expects traditional linear TV advertising to drop 4.1% to $19.8 billi ...
- Q1 Media Spend Ticks Up, Digital 6% Higher
Television News Daily, Wayne Friedman - Thursday, April 20, 2017
National TV witnessed only a 0.9% hike. Broadcast networks were up 2.4 ...
- FCC Shakes Up TV Station Ownership
TV Watch, Wayne Friedman - Friday, April 21, 2017
Imagine if TV stations groups could, through ownership of VHF and UH ...
- Worst Sitcom Of The Year Jokes About James Gandolfini's Death
TVBlog, Adam Buckman - Friday, April 21, 2017
If you're among the millions who loved James Gandolfini and were shock ...
- Marketers Set Sights On Programmatic TV Ads
Video Insider, Daisy Whitney - Friday, April 21, 2017
Advertisers are ready for programmatic buying to come to the TV ...
- Netflix's 100 Millionth Customer Will Be Acquired By Data As Well As Content
Marketing: Entertainment, Benjamin Bloom - Thursday, April 20, 2017
We've swiftly entered an era where consumers are always-on and perpetually streami ...
- Nielsen Takes Firmer Hold On Digital, Cites Google Partnership
MediaDailyNews, Laurie Sullivan - Wednesday, April 19, 2017
Nielsen wants to remind digital marketers about its growing relationship with Goog ...
- Merging Digital, TV Ad Tech: Q&A With TiVo's Joan FitzGerald
MediaDailyNews, Charlene Weisler - Wednesday, April 19, 2017
Joan FitzGerald, VP, product management and business development, TiVo, is a ...
- Performance Is New Programmatic In TV Advertising
Online Spin, Dave Morgan - Thursday, April 20, 2017
TV ads are about to undergo a huge shift in how th ...
- NEW! New York Lottery Turns Basketball Courts Into Cash Courts
Out to Launch, Amy Corr - Wednesday, April 19, 2017
Champions of Cash is a scratch-off ticket from the New York Lotte ...
- McDonald's Unbranded Campaign Asks Viewers To Google Coke
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 19, 2017
The ad series created by Omnicom's McDonald's-dedicated We Are Unlimited agency featur ...
- Cable News Records More Viewers, MSNBC Soars
Television News Daily, Wayne Friedman - Wednesday, April 19, 2017
The three biggest cable news networks -- Fox News Channel, MSNBC, a ...