SVOD Impact: Some Declines In Traditional TV

TV homes with subscriptions video on demand services have had a slight negative impact on consumption of traditional TV.

Pivotal Research Group says household-level TV consumption fell to 68.3 hours a week at the end of the first quarter 2017 -- from 69.6 hours the year before.

This came from analyzing Nielsen data in all uses of TV sets, including Internet-connected devices, but excluding consumption of video content on devices not connected to TV sets.  It 70.1 hours per week at the end of first quarter 2015.

Brian Wieser, senior research analyst of Pivotal, writes: “Homes with SVOD services are reducing consumption of non-internet connected device-based TV faster than homes without SVOD services, but not by much.”

Total TV consumption across all households fell to an average of 63.7 hours per week at the end of the first quarter 2017 — from 66.5 hours per week at the end of first-quarter 2016 and 68.5 hours per week at the end of first quarter 2015.  Declines during 2016 and 2017 were 3% and 4%, respectively.                                        

SVOD services were in 58% of TV homes at the end of first quarter 2017, up from 51% at the end of first quarter 2016 and 43% at the end of first quarter 2015.

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