- It's Your Media Generation That Defines You
TV Everywhere, Steve Sternberg - Wednesday, January 4, 2017
Generations are ordinarily thought of in 18-year increments. Baby Boomers, for exampl ...
- VidAngel Lets Users Clean Up Movies, So Why Not TV Commercials?
TV Watch, Wayne Friedman - Wednesday, January 4, 2017
Family-friendly digital video platform VidAngel lets consumers edit out nudity, foul langua ...
- Educated Guesswork: Piecing Together The Details Of Megyn Kelly's NBC Deal
TVBlog, Adam Buckman - Wednesday, January 4, 2017
Megyn Kelly's apparent plan to build a work schedule for herself th ...
- Just One OTT Sub Becoming Two For Consumers, Research Says
VidBlog, P.J. Bednarski - Wednesday, January 4, 2017
Parks Associates says 31% of broadband households now have multiple OTT subscriptio ...
- Audi Spain: Both Girls, Boys Drive Cars
MAD, Larissa Faw - Friday, December 30, 2016
Audi Spain's holiday campaign attempts to remove gender discrimination from driving a ...
- Interesting Campaigns Lead To Well-Read Stories
Marketing Daily, Tanya Gazdik - Tuesday, January 3, 2017
With 2016 in the rear-view window, it's time to take a lo ...
- Measuring The Immeasurable: How To Attribute TV Behavior
Marketing Insider: Cross-Channel, Ray Schultz - Tuesday, January 3, 2017
Marketers, no matter how skilled they are at measuring digital, hit ...
- Forecast: Worldwide Advertising To Hit Double-Digit Gains In 2017
MediaDailyNews, Wayne Friedman - Friday, December 30, 2016
IHS expects global advertising revenue will grow to 11% to $590 billi ...
- 70% Of U.S. TV Nets Lost Traditional Pay TV Subscribers
Television News Daily, Wayne Friedman - Friday, December 30, 2016
Major pay TV network groups show the biggest declines for A+E Network ...
- TV Fatigue: Political Year Means Viewers Miss Good Shows
TV Watch, Wayne Friedman - Tuesday, January 3, 2017
We still have too many good TV shows that we cannot samp ...
- Schwarzenegger Vs. Trump: Really, What's The Difference?
TVBlog, Adam Buckman - Tuesday, January 3, 2017
The special premiere of "The New Celebrity Apprentice" marked the debut ...
- IHS Forecasts Ad Revenue Growth To Hit $532 Billion in 2016
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 30, 2016
Data released Friday by IHS Markit from its annual Global Advertising Tren ...
- Boost Mobile Sets Up VR Booth In Chicago
MAD, Larissa Faw - Thursday, December 29, 2016
Boost Mobile's holiday exhibit within a downtown Chicago transit shelter connected ...
- Russell's New Football Spots Laud 'Love, Not Decibels'
Marketing Daily, Sarah Mahoney - Thursday, December 29, 2016
"Dear Coach" is a love letter from players to high school footba ...
- OTT Technologies Continue To Take Hold
Marketing Daily, Aaron Baar - Thursday, December 29, 2016
According to The NPD Group's Connected Home Forecast, there will be 2 ...
- NEW! Burger King Brings Back Cheesy Tots, Napoleon Dynamite Characters
Out to Launch, Amy Corr - Thursday, December 29, 2016
Burger King is bringing back Cheesy Tots, a fan-favorite snack of cheese-fill ...
- OTT Video Advertising Needs To Be More Targeted
Real-Time Daily, Tobi Elkin - Thursday, December 29, 2016
Over-the-top video advertising needs to be more targeted, vertical video's hot, a ...
- Affluent, Educated College Football TV Fans On The Rise
Television News Daily, Wayne Friedman - Thursday, December 29, 2016
The number of affluent college football TV viewers grew in 2016. Niels ...
- Cord-Cutting Sees Steeper Declines, But Digital TV Distributors May Add Growth
Television News Daily, Wayne Friedman - Thursday, December 29, 2016
Pay TV cord-cutting seems to be declining for the TV industry ...
- Hey, I Knew That Guy! Legends We Lost In 2016
TVBlog, Adam Buckman - Friday, December 30, 2016
You don't get to meet all of them, no matter how lo ...
- NEW! Matthew McConaughey Relaxes In Back Seat Of 2017 Lincoln Continental
Out to Launch, Amy Corr - Wednesday, December 28, 2016
Alright, alright, alright. Matthew McConaughey takes a back seat to the 20 ...
- Sexual Harassment Fueled The Top Stories In TV In 2016
TVBlog, Adam Buckman - Thursday, December 29, 2016
Sexual harassment and sexist conversations were the fuel that powered some ...
- MeringCarson Helps MLS Celebrate The Holidays
MAD, Larissa Faw - Tuesday, December 27, 2016
Major League Soccer and MeringCarson are launching the league's first holiday specif ...
- LifeStyles Condoms Proclaims Smart Is Sexy
MAD, Larissa Faw - Tuesday, December 27, 2016
Globally conceptualized by Germany-based +KNAUSS Agency and executed in the U.S. ...
- Planters Plays Up Peanut's 'Craveability'
Marketing Daily, Aaron Baar - Tuesday, December 27, 2016
"Whereas 'Power of the Peanut' was focused on the nutritional benefits peanu ...
- NEW! Cracker Barrel Caters, Office Productivity Soars
Out to Launch, Amy Corr - Tuesday, December 27, 2016
Cracker Barrel now caters, which means a hero office manager elevated h ...
- Earned Media, Strategic Timing Pushed Trump Over The Edge
Red, White & Blog, Philip Rosenstein - Wednesday, December 28, 2016
One powerful illustration of the influence of earned media in the 20 ...
- Comedy Or Tragedy? Whichever You Choose, Trump Was Year's Top TV Star
TVBlog, Adam Buckman - Wednesday, December 28, 2016
If the ongoing presidential campaign was this year's dominant TV show ...
- NEW! Project Roadblock Educates On Warning Signs Of 'Buzzed Driving'
Out to Launch, Amy Corr - Friday, December 23, 2016
The Ad Council teamed up with the Television Bureau of Advertising a ...
- Broadcast TV Nets Gain 4% In Q4 TV Ad Revs
Television News Daily, Wayne Friedman - Friday, December 23, 2016
TV networks had a solid advertising fall -- all due to b ...