- McDonald's Bay Area Airs Ambitious Multichannel, Multilingual Campaign
Marketing Daily, Karlene Lukovitz - Friday, March 11, 2016
Three TV spots, each in 30- and 15-second versions, show actual loc ...
- Lincoln Touts #MoreHuman Without McConaughey
Marketing Daily, Tanya Gazdik - Monday, March 14, 2016
While the McConaughey ads have "drawn in unprecedented amounts of awareness f ...
- Yahoo Teams With NHL To Stream Free 'Game A Day'
MediaDailyNews, Sara Guaglione - Friday, March 11, 2016
Yahoo announced Thursday it has made a deal with the National Hock ...
- Traditional Media Spend Slows, Digital Maintains Strong Growth
MediaDailyNews, Wayne Friedman - Friday, March 11, 2016
Global consumer spending for traditional media will continue to slow down ...
- U.S. Advertising Expected To Rise More Than 7% In 2016
MediaDailyNews, Wayne Friedman - Friday, March 11, 2016
A stronger-than-expected current ad market, specifically from TV and digital platforms, h ...
- Agencies, Brands Debate Ad-Blocking Options At SXSW
MediaDailyNews, Laurie Sullivan - Friday, March 11, 2016
AUSTIN, TEXAS -- Some publishers believe all it takes for consumers ...
- CNN GOP Debate Ratings Drop 30%
MediaDailyNews, Wayne Friedman - Friday, March 11, 2016
CNN's Republican Presidential debate yielded sharply lower ratings versus the GOP deba ...
- Does Selling Content As Advertising Change The Economic Model?
MediaDailyNews, Laurie Sullivan - Friday, March 11, 2016
The advertising industry sits at a crossroads in the early stages ...
- In Mobile Video, Speed Wins: Are You Ready to Race For Big Advertising Dollars?
Mobile Marketing Daily, Frank Sinton - Friday, March 11, 2016
But as users shift more of their video watching to mobile device ...
- Wikipedia's Wales: We're Becoming A News Publisher
Publishers Daily, Joe Mandese - Sunday, March 13, 2016
AUSTIN, TEXAS -- Wikipedia Foundation's commercial spinoff Wikia is getting into t ...
- Turner Eyes Potential In PMPs
RTBlog, Tobi Elkin - Monday, March 14, 2016
Turner is focused on programmatic ad sales and sees potential in P ...
- CBS Considers Serial Ads To Sweeten Binge TV Deal For Marketers
TV Watch, Wayne Friedman - Monday, March 14, 2016
Binge TV viewers could soon see some unique advertising coming their w ...
- Comedian No One Ever Heard Of Takes On Cosby, Gets Tons Of Attention
TVBlog, Adam Buckman - Monday, March 14, 2016
"The Carmichael Show" decides to take on Bill Cosby, who happens ...
- 420 Reasons You Should Read About The CNBC Of Cannabis
MediaPost Weekend, Joe Mandese - Sunday, March 13, 2016
One of the first stories I ever covered as a fledgling report ...
- SXSW Attendees Flip For AMC's 'Preacher'
MediaDailyNews, Joe Mandese - Saturday, March 12, 2016
AUSTIN, TEXAS -- AMC Networks kicked off the premiere new comic bo ...
- A Speculative Future Of Television
Online Spin, Ted McConnell - Friday, March 11, 2016
Television, the grande dame of commercial media, is now at an inflecti ...
- FIrst U.S .Fact Checking In Spanish Launched By Univision
Around the Net In Marketing Politics, Philip Rosenstein - Friday, March 11, 2016
At Wednesday night’s Democratic debate, Univision launched the first fact-checking project ...
- GOP Debate, Trump Take It Down A Notch
Around the Net In Marketing Politics, Philip Rosenstein - Friday, March 11, 2016
The GOP debate in Miami, Florida, last night, was among the mo ...
- Carne Or Carney? Donald Trump And The Masses
Mad Blog, - Thursday, March 10, 2016
Sometimes, when politicians want to energize their followers -- or, to p ...
- Turner Sports, Snapchat Team To Let Fans Use Brand Logos
MediaDailyNews, Wayne Friedman - Thursday, March 10, 2016
Turner Sports and Snapchat, the video/photo social media platform, are starting ...
- Big Programmatic TV Deals A Few Years Away
MediaDailyNews, Wayne Friedman - Thursday, March 10, 2016
Sinclair has a joint venture with Visible World through its programmatic ...
- 'Most Marketed Olympic Games Ever': Kill Me Now
MediaDailyNews, George Simpson - Thursday, March 10, 2016
The upcoming Zika -- er,sorry, Rio Games -- will be "one ...
- NEW! Watch A Grueling Michael Phelps Workout In Ad For Under Armour
Out to Launch, Amy Corr - Thursday, March 10, 2016
First I got emotional watching Under Armour's 90-second TV spot starring Micha ...
- Free, Live Hockey Games: See Yahoo For Details
TV Watch, Wayne Friedman - Friday, March 11, 2016
With growing live sports programming, Yahoo could be looking to help o ...
- Can The Internet Ruin Your Life? New Syfy Series Says Yes
TVBlog, Adam Buckman - Friday, March 11, 2016
"The Internet Ruined My Life" is a very provocative TV show th ...
- Spark, Pearl Slime Kids For Nick
MAD, Larissa Faw - Wednesday, March 9, 2016
Spark and experiential agency Pearl Media are promoting Saturday's Nickelodeon Kid's Choi ...
- Connected TV: Why Aren't Advertisers Flocking?
MediaDailyNews, Andre Swanston - Thursday, March 10, 2016
CTV usage has grown over 300% in the past year and n ...
- Digital Streaming: Chromecast Gains; Apple TV Leads Overall
MediaDailyNews, Wayne Friedman - Wednesday, March 9, 2016
Google's Chromecast took in 35% of the 42 million streaming units so ...
- Hallmark Cards Intends To Take Crown Media Private
MediaDailyNews, Wayne Friedman - Wednesday, March 9, 2016
Hallmark Cards, which holds a 90.3% stake in Crown Media Holdings ...
- NEW! Snickers Sells Outlandish 'Hunger Innovations' On EBay
Out to Launch, Amy Corr - Wednesday, March 9, 2016
Snickers Crisper launched a TV and social media campaign promoting items ...